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Category: marketing

Colorful tools and office supplies laid out on a black background.
Jun 03 2022

5 Must-Have Tools for Social Media Management

Content creation is time-consuming enough without adding all of the logistics of social media management into the mix. Taking photos, shooting videos, posting, and planning can be an endless task. Then you have to figure out what to post and when. And then you still have to pay attention to how everything is working (or […]

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Feb 19 2022

What Does a Social Media Manager Do?

“I say who, I say when, I say how much.” —Vivian Ward, Pretty Woman Whether we like it or not, social media is an important part of modern marketing strategy.  To be as visible as possible you need a strong, consistent, focused social media presence with engaging content and strategic messaging. You’ll have to regularly […]

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White person seated at a desk viewing trends on a smartphone, with a yellow mug in front of them. The mug has black text which reads Filled With Rage.
Dec 22 2021

In With The New: Business Trends for 2022 and Beyond

As this year comes to a close, you’re likely to be inundated with a flurry of articles and think-pieces on business trends to consider. While we definitely see value in understanding social media updates and marketing trends in general, we want to draw your attention to more significant shifts in how we’ll do business, in […]

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white paper with black text reading Marketing Strategy sits on a wooden table, under a metal iron
Nov 30 2021

Ethical Marketing Practices are Coming for Your Ads–And That’s a Good Thing

Ethical marketing. Does that even exist? When you think of marketing or sales, does your mind automatically go to some sleazy used-car salesman trope?  I can’t blame you if it does. Historically, advertising hasn’t exactly been a beacon of truth.  Traveling medicine shows in the late 1800s and early 1900s advertised products with truly bizarre […]

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bulldog sits in a silver car, perhaps driving traffic to a website
Apr 28 2021

Drive Traffic to Your Website Using Social Media

Whether you’re brand-spanking new to business or you’re a well-oiled entrepreneurial machine, you likely know that the best way to stake your claim on our wild world wide web is to secure a domain name and build yourself a quality website. This way you’ve carved out a guaranteed space to share who you are and […]

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White smartphone with pink paper dialogue bubbles and icons
Feb 27 2020

Social Media Science: Understanding the Algorithm

Ever wonder who the mad scientist hiding behind the curtain of your social media feeds is, determining what to show you next? He’s got a name, friends: Al. Al Gorithm. OKAY terrible jokes aside: what exactly is the algorithm, and why does it matter? I appreciate the simplicity of this definition from Pedro Domingos’s The […]

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