Choosing who to hand off your social media to is not something to be taken lightly. Your business is your baby! Obviously, you want someone with professional graphic design experience and a discerning eye, who knows how to create beautiful, made-for-you content. But more importantly, they should also be someone you can trust to make […]
“I say who, I say when, I say how much.” —Vivian Ward, Pretty Woman Whether we like it or not, social media is an important part of modern marketing strategy. To be as visible as possible you need a strong, consistent, focused social media presence with engaging content and strategic messaging. You’ll have to regularly […]
As this year comes to a close, you’re likely to be inundated with a flurry of articles and think-pieces on business trends to consider. While we definitely see value in understanding social media updates and marketing trends in general, we want to draw your attention to more significant shifts in how we’ll do business, in […]
Last week, Facebook released a comprehensive report detailing major consumer shifts during the COVID-19 pandemic. While this very detailed report focuses on streaming and the entertainment industry (and, of course, it focuses on how this plays out on Facebook), there are still several important takeaways you can use for how your small business shows up […]
Allow me to begin this blog post with an apology. Earlier this year, I shared some tips to understand the social media algorithm. I wanted to share ways to help you improve your presence on social media so you could be seen. When I did this, I made the assumption that this magical algorithm played […]
July 26, 2020, marked the 30th anniversary of the passing of the Americans With Disabilities Act (ADA), prohibiting discrimination against individuals with disabilities in the public sphere. While we’ve worked to increase accessibility and encourage inclusion of folks with disabilities, our everyday life has changed drastically over these past three decades. Our increased dependence on […]
Remember January 2020? How excited we all were for a new year, a new decade even! Perhaps you spent significant time at the close of 2019 planning and creating fresh new content for your social media feeds to reflect your new 2020 vision. Or perhaps you started the new year with an outline and an […]
Ever wonder who the mad scientist hiding behind the curtain of your social media feeds is, determining what to show you next? He’s got a name, friends: Al. Al Gorithm. OKAY terrible jokes aside: what exactly is the algorithm, and why does it matter? I appreciate the simplicity of this definition from Pedro Domingos’s The […]
If you’re keeping up with the wild world of social media, you may have heard about Instagram testing hidden “likes” in select countries earlier this year. It seems our friends at the photo sharing platform liked what they saw (pun very much intended) enough to extend testing into the United States market. If you haven’t […]
I’d wager a guess that many of us spend more time on social media sites than we’re willing to admit publicly. Don’t worry; I’m not here to judge! If anything, I’m here to gently remind you, my small business owner friend, to use social media more to your advantage. According to the Pew Research Center, […]
