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#FunForAll: Make Your Social Media More Accessible

person seated in front of laptop, smartphone to the left of laptop
Aug 03 2020

#FunForAll: Make Your Social Media More Accessible

July 26, 2020, marked the 30th anniversary of the passing of the Americans With Disabilities Act (ADA), prohibiting discrimination against individuals with disabilities in the public sphere. While we’ve worked to increase accessibility and encourage inclusion of folks with disabilities, our everyday life has changed drastically over these past three decades. Our increased dependence on […]

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Revising Social Media Strategy Image by g. allen reed from Reshot
Apr 30 2020

Revising Priorities: Social Media Strategy for Uncertain Times

Remember January 2020? How excited we all were for a new year, a new decade even! Perhaps you spent significant time at the close of 2019 planning and creating fresh new content for your social media feeds to reflect your new 2020 vision. Or perhaps you started the new year with an outline and an […]

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White smartphone with pink paper dialogue bubbles and icons
Feb 27 2020

Social Media Science: Understanding the Algorithm

Ever wonder who the mad scientist hiding behind the curtain of your social media feeds is, determining what to show you next? He’s got a name, friends: Al. Al Gorithm. OKAY terrible jokes aside: what exactly is the algorithm, and why does it matter? I appreciate the simplicity of this definition from Pedro Domingos’s The […]

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hands holding smart phone with a list of notifications
Dec 05 2019

The “Future” of Instagram: Who Likes It?

If you’re keeping up with the wild world of social media, you may have heard about Instagram testing hidden “likes” in select countries earlier this year. It seems our friends at the photo sharing platform liked what they saw (pun very much intended) enough to extend testing into the United States market. If you haven’t […]

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Person with blue nails looking at Facebook with small laptop on their knees
Nov 07 2019

Is It Time to Give Up on Facebook?

I’d wager a guess that many of us spend more time on social media sites than we’re willing to admit publicly. Don’t worry; I’m not here to judge! If anything, I’m here to gently remind you, my small business owner friend, to use social media more to your advantage. According to the Pew Research Center, […]

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smart social media
Feb 20 2019

How to Simplify Your Social Media

Social media has done wonders for connection and exposure. It is easier than ever to reach out to folks you don’t know and stay in touch with those you do, and its ubiquity makes it an accessible tool to promote yourself and your business. Unlike you or your business, however, the threads of the world […]

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Jun 25 2018

Use Better Hashtags

I’m back this week with yet another lesson in social media marketing basics! Hashtags are ubiquitous on social media. Not only are they fun to use in a creative way, but they can also be used as an effective marketing tactic… if you use them strategically. Learn how to hashtag the right way! Hashtag Platforms […]

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May 24 2018

Why Your Social Media Sucks

So you’ve committed to, and prioritized your social media presence. You’ve thought about your audience, found a ton of free image content you can use, and started posting pretty regularly… you think. It’s been about a month, and you’ve lost that determination that got you started in the first place. Your numbers are horrible. You […]

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May 14 2018

Authenticity Online

Authenticity can often seem like it’s in short supply. Especially on the internet. Whether it’s a snarky meme or “fake news,” genuine voices are in high demand online. People are starved for them. Whether you’re managing the social media channels of an established business, or taking a DIY approach to building your own online marketing […]

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Feb 20 2018

Social Media Trends 2018

One of the biggest challenges of social media is that it’s always changing. Old platforms switch up their interface, lose users, or disappear entirely. New, confusing platforms pop up to fill the gap. Even the old stalwarts go through massive changes over the course of a year (installed the new Snapchat update yet?). Social media […]

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