You weren’t born knowing how to set prices for your small business, or when to raise your rates. You may not have any idea what a fair price is if you’re new to your industry! Even if you have past experience, your former boss probably didn’t clue you in on the gap between your hourly […]
“I say who, I say when, I say how much.” —Vivian Ward, Pretty Woman Whether we like it or not, social media is an important part of modern marketing strategy. To be as visible as possible you need a strong, consistent, focused social media presence with engaging content and strategic messaging. You’ll have to regularly […]
In the early morning hours of June 28, 1969, New York City police raided the Stonewall Inn, a Greenwich Village gay bar. It was not the first time this particular establishment suffered the indignity, but for whatever reason it was on that night that the Stonewall’s patrons – many of whom were Black and Latinx […]
If there’s one thing a project manager loves, it’s lists, and your friendly Upswept PM is no exception. I make “New Year’s” resolutions every other week in my Evernote App. I put things onto my to-do list that I’ve already done just so I get the dopamine hit from checking it off. “Should I make […]
A consistent mistake I see in websites, across a variety of industries, is that they don’t show clear goals or intentions. Or, perhaps a business website reflects goals from their past, rather than reflecting what they are now. Your website has the potential to be a powerful tool, but if your website isn’t trying to […]
We’re hiring! We’re seeking a badass project manager for the creative industry, particularly in the area of branding and web design. It’s currently a part-time role, but it’s growing into a larger time commitment–the more you bring to the role, the better it is for all of us! We’d be a great fit for each […]
If you’ve been following Upswept Creative for some time, you’ve likely noticed things look a bit different these days. Don’t fret – our purpose and mission haven’t changed; just our brand identity! Let’s be real, though: it’s not just a brand identity. It’s a first impression, an aesthetic, a mood, a visual representation of what […]
Let’s talk about feelings for a minute. Don’t worry, it’s not a heart-to-heart about your innermost dreams and desires. We’re talking about the feelings your branding creates. It’s often said that your brand design and messaging should create a feeling, but there isn’t as much said about what the heck that means. How do you […]
A few weeks ago, we talked about some basics of social media marketing. In that post, I went over how to set goals, decide which platforms to use, and urged you to stick to the plan. Now I’d like to get into another aspect of social media marketing that’s just as important… what the heck […]
Photography usage in the digital age has, unfortunately, been a big problem. Stealing content is not ok – ever! Knowing the rules and etiquette surrounding using work that is not your own is an important part of being an ethical and responsible business owner or creative professional. I’ve written this post as a quick guide […]
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