A consistent mistake I see in websites, across a variety of industries, is that they don’t show clear goals or intentions. Or, perhaps a business website reflects goals from their past, rather than reflecting what they are now. Your website has the potential to be a powerful tool, but if your website isn’t trying to […]
We’re hiring! We’re seeking a badass project manager for the creative industry, particularly in the area of branding and web design. It’s currently a part-time role, but it’s growing into a larger time commitment–the more you bring to the role, the better it is for all of us! We’d be a great fit for each […]
If you’ve been following Upswept Creative for some time, you’ve likely noticed things look a bit different these days. Don’t fret – our purpose and mission haven’t changed; just our brand identity! Let’s be real, though: it’s not just a brand identity. It’s a first impression, an aesthetic, a mood, a visual representation of what […]
Let’s talk about feelings for a minute. Don’t worry, it’s not a heart-to-heart about your innermost dreams and desires. We’re talking about the feelings your branding creates. It’s often said that your brand design and messaging should create a feeling, but there isn’t as much said about what the heck that means. How do you […]
A few weeks ago, we talked about some basics of social media marketing. In that post, I went over how to set goals, decide which platforms to use, and urged you to stick to the plan. Now I’d like to get into another aspect of social media marketing that’s just as important… what the heck […]
Photography usage in the digital age has, unfortunately, been a big problem. Stealing content is not ok – ever! Knowing the rules and etiquette surrounding using work that is not your own is an important part of being an ethical and responsible business owner or creative professional. I’ve written this post as a quick guide […]
Upswept Creative is turning FIVE years old, and we want you to party with us! Join us for a sweet soiree to celebrate five years of creating strong, smart, beautiful business brands. Way back in 2011, Upswept began as a one-woman show with a different name, but now we have a small-but-fierce team to help […]
Fashion photography means drawing inspiration from a lot of places, including some pretty unexpected ones. This “Modern Warrior” photoshoot got its first spark after I fell down a YouTube rabbit hole of ’80s music videos, which led to a forgotten favorite: The Warrior by Scandal (and frontwoman Patty Smyth). The bold makeup and messages of empowerment, breaking down walls, […]
“The punch line is…” he said “Ethics have shifted from the tribe to the individual.” What do donuts, ethics, and creativity all have in common? They were the bright stars of my Friday morning a few weeks ago at Creative Mornings PDX. The donuts, however, were easily outshined by the charming, charismatic speaker, Jelly Helm […]
