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Category: Uncategorized

Feb 19 2022

What Does a Social Media Manager Do?

“I say who, I say when, I say how much.” —Vivian Ward, Pretty Woman Whether we like it or not, social media is an important part of modern marketing strategy.  To be as visible as possible you need a strong, consistent, focused social media presence with engaging content and strategic messaging. You’ll have to regularly […]

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sign at Pride event reading "Queer Liberation Not Rainbow Capitalism"
Jun 28 2021

Pride: Celebration, Not Commodification

In the early morning hours of June 28, 1969, New York City police raided the Stonewall Inn, a Greenwich Village gay bar. It was not the first time this particular establishment suffered the indignity, but for whatever reason it was on that night that the Stonewall’s patrons – many of whom were Black and Latinx […]

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Crumpled pieces of white paper sitting on white paper background
Dec 18 2020

You Are Not 2D: Making Resolutions that Reflect Your Humanity

If there’s one thing a project manager loves, it’s lists, and your friendly Upswept PM is no exception. I make “New Year’s” resolutions every other week in my Evernote App. I put things onto my to-do list that I’ve already done just so I get the dopamine hit from checking it off. “Should I make […]

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Two people looking at computer project management software
Sep 03 2019

Join us as our next Project Manager!

We’re hiring! We’re seeking a badass project manager for the creative industry, particularly in the area of branding and web design. It’s currently a part-time role, but it’s growing into a larger time commitment–the more you bring to the role, the better it is for all of us! We’d be a great fit for each […]

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Web designer Sarah Giffrow looking at computer while sitting in front of pink wall
Apr 23 2019

The Story Behind The Rebrand

If you’ve been following Upswept Creative for some time, you’ve likely noticed things look a bit different these days. Don’t fret – our purpose and mission haven’t changed; just our brand identity! Let’s be real, though: it’s not just a brand identity. It’s a first impression, an aesthetic, a mood, a visual representation of what […]

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Jun 08 2017

Social Media Management 102

A few weeks ago, we talked about some basics of social media marketing. In that post, I went over how to set goals, decide which platforms to use, and urged you to stick to the plan. Now I’d like to get into another aspect of social media marketing that’s just as important… what the heck […]

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