Blog

How do I avoid using AI in marketing?

Awhile back, I was asked how I avoid using AI in marketing. My first thought was, “well, I just… don’t use it?” Abstaining from chatbots and LLMs is probably easier for me than some folks. For one, I’m in the creative industry, and a lot of AI efforts have been focused on stealing creative work …

Read more

Is inbox AI tanking your email performance?

There’s an uninvited guest hanging out in your Inbox, and its name is “AI.” You’ve probably seen AI bots popping into your inbox, offering auto-generated summaries of your emails, like a nosy stranger. Worse yet, it’ll even auto-generate a writeup for how it thinks you should respond to those emails. Thank you, AI, but I …

Read more

How Social Media Has Leaned Into Harmful Practices

Lately, Meta and TikTok have been doubling down on invasive privacy policies. Some users are even describing those policies as a shift to surveillance tactics.  Why are harmful policy updates like these popping up so often? As it increasingly becomes “the norm” for billionaires to control how we exist online, big tech is taking the …

Read more

Is 2026 really the year of the storyteller?

In these past few weeks, how many times have you seen someone claim, “2026 will be the year of the storyteller?” You almost certainly did NOT hear it here first. 😉 A lot of the marketing bros and self-proclaimed thought leaders are acting like this is a big revelation or a masterful prediction, too.  However, …

Read more

LinkedIn’s algorithm doesn’t want your external links.

When I read earlier this year that LinkedIn’s algorithm tends to de-prioritize posts that contain external links, I wasn’t surprised, since this is how Meta’s algorithm operates as well. I was a bit annoyed, though, to have yet another social media platform that requires a silly song and dance just to share an external link.  …

Read more

Ethical Social Media Marketing Prompts

With dramatic changes in the political and social media landscape, it’s hard to know what to do as a human – let alone as the boss of your business’ online presence. How do you exist ethically on social media?  Our businesses give us a platform to seed and amplify radical ideas on social media. That …

Read more

What’s the deal with Instagram Edits?

Back in April, Instagram launched its new platform-integrated video editing app, Edits, to a mixed bag of reviews. Some of them are positive, though.  Now, if you’ve been following along with me these past few months, you can guess my feelings about giving Meta access to even more of our time, energy, and money. 😉 …

Read more

Big Shifts in the Online Marketing Realm!

What’s With All the Major Changes Happening in Online Marketing? Over the past few months, it seems like online marketing (social media) has been turned upside down. From the latest (infuriating) Meta updates to the TikTok ban, to the possibility of breaking up Google’s search and advertising tools, major changes seem to be hiding around …

Read more