Yeah, I’m saying it: folks aren’t selfish enough with their brands. That’s especially true when they’re creating branding for a small business. Businesses, by nature, have their eyes on the bottom line: quarterly revenue, conversions, ROI, blah blah blah… You’ve probably heard all the buzzwords, acronyms and then some. A certain amount of that is […]
When you spot a rainbow flag when you’re out and about (pun very much intended), you might safely assume you’re in the midst of LGBTQ community. However, have you stopped to consider how the rainbow became the ubiquitous symbol for pride? A self-described “geeky kid from Kansas,” Gilbert Baker made his way to San Francisco […]
Spring is traditionally the time of year for cleaning up and clearing out. We awaken from longer nights and cooler temperatures to more energy and more drive to get things done. We feel the urge to clear space for this newfound energy and drive. We clean up yards and gardens to encourage new growth; we […]
If you’ve been following Upswept Creative for some time, you’ve likely noticed things look a bit different these days. Don’t fret – our purpose and mission haven’t changed; just our brand identity! Let’s be real, though: it’s not just a brand identity. It’s a first impression, an aesthetic, a mood, a visual representation of what […]
Whether your business is new or you’re re-visioning it, there’s bound to be a lot of excitement and energy around it! In fact, you may even have a very specific idea for your logo, with lush colors, and watercolor effects, and beautiful, finely detailed linework, and… Okay, hang on. There may be room for really […]
Social media has done wonders for connection and exposure. It is easier than ever to reach out to folks you don’t know and stay in touch with those you do, and its ubiquity makes it an accessible tool to promote yourself and your business. Unlike you or your business, however, the threads of the world […]
We spend our days designing dreamy websites, and we’ve learned that you shouldn’t trust just anyone with your content. Content is what makes you memorable, and it’s never a place to cut corners! That’s why, when we were looking to tune up our website copy a few months ago, we called in Kelley Gardiner Content & […]
OR: Why Your Website Doesn’t Keep Your Audience We’re about honest design here at Upswept, so today I’m opening with an honest admission: as much as I enjoy and rely on my Mac, and my iPad, and my iPhone, I never enjoy going to the Apple Store. A recent trip to the Apple Store also […]
As one indicator of success, we zoomed in on our creative proposals. In 2017, we had an acceptance rate that we felt pretty good about. But, end-of-year goal setting isn’t about maintaining the status quo, and we wanted to put some of the same problem-solving tools that we use on client projects to work internally. […]
Black Friday is almost upon us, and your inbox is probably full of big-box sale announcements and “doorbuster” deals! But, you don’t have to suffer through long lines or sidewalk campouts. We talk often about shopping locally, but here’s a reminder that you have a choice: do your holiday shopping locally, and you’ll support small […]
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