What’s With All the Major Changes Happening in Online Marketing? Over the past few months, it seems like online marketing (social media) has been turned upside down. From the latest (infuriating) Meta updates to the TikTok ban, to the possibility of breaking up Google’s search and advertising tools, major changes seem to be hiding around […]
Whether you saw our post on social, you’ve only heard whispers, or this is your first time hearing about it, these days you need social SEO. But what is social SEO? Social SEO refers to collectively optimizing your social media profiles and content. The goal is to make your social easier to discover on a […]
You may have recently caught wind of the dust-up between WP Engine and WordPress. Maybe you didn’t even get the details, and you just heard that “something” was happening between WP Engine and WordPress. Tech folks like me had some Big Feelings about it. (nerds having strong opinions? Who could’ve predicted?! 😆) For business owners, however, […]
Whether you saw our post on social, you’ve only heard whispers, or this is your first time hearing about it, these days you need social SEO. But what even is social SEO? Social SEO refers to collectively optimizing your social media profiles and content. The goal is to make your social easier to discover on […]
To say ‘running a small business is hard’ is an understatement. We put so much of ourselves into making our business the best it can be, and inevitably, we make some mistakes along the way. They’re usually not as earth-shattering as we think, and even when it feels dire, we learn from those stumbles and […]
Choosing who to hand off your social media to is not something to be taken lightly. Your business is your baby! Obviously, you want someone with professional graphic design experience and a discerning eye, who knows how to create beautiful, made-for-you content. But more importantly, they should also be someone you can trust to make […]
Doing business these past few years has been anything but usual. Over the last few years, we’ve had to adjust our ways of thinking, working, doing, and communicating. But that doesn’t mean we have to start from square one. We can adapt many of the tools already in our toolbox and make them work in […]
When you’re running a service business, client fit often falls by the wayside, no matter how long you’ve been in business. When you’re a new service business, there’s the temptation to take on every client that pays. Even if you may not want to work with a client, you might say yes just to get […]
A lead magnet is a fantastic way to build your email list, and bring in regular and repeat clients and sales through your email marketing! “But wait, I haven’t done email marketing–I don’t even have a list!” you might be saying. It’s okay. A lead magnet is just what you need to grow your list, […]
Has your website become… the undead? A zombie? Is there forgotten content lurking in some distant dark corner, covered in sticky cobwebs? Welcome to the land of “zombie websites” – websites plagued by outdated, lackluster content that drains the vitality from your business’ online presence. Oh no! Your website serves as the face of your […]
