“Values” has become a bit of a buzzword in the age of online branding. Buzzwords aren’t exactly our favorite thing, but behind the buzz, we do believe there’s a lot of value in seeing and identifying your values–both as a person and as an organization. What do you want to see in your business? Once you’ve […]
If you follow us on social media (hint, hint), you’ve probably seen some of the year-in-review questions Upswept has been posing. One question was particularly convicting for me: did you take enough time to rest this year? Anyone reading this right now probably has a lot to do and very little time to just sit […]
If you’re keeping up with the wild world of social media, you may have heard about Instagram testing hidden “likes” in select countries earlier this year. It seems our friends at the photo sharing platform liked what they saw (pun very much intended) enough to extend testing into the United States market. If you haven’t […]
For a lot of people, the web seems like weird tech magic—you create something out of bits and bytes, and it somehow generates sales, right? For organizations redesigning their websites, the “process” might look like this: Build new website and launch it. …???… Profit! Sounds pretty easy, right? Not so, friends. An updated design isn’t […]
I’d wager a guess that many of us spend more time on social media sites than we’re willing to admit publicly. Don’t worry; I’m not here to judge! If anything, I’m here to gently remind you, my small business owner friend, to use social media more to your advantage. According to the Pew Research Center, […]
One of the real joys of our work is bringing an exciting venture to life, and Cascadia Blade Works has excitement going for them in spades. Connecting with them was a learning experience not only in the technicalities of blade sharpening, but also in the power of connecting with your values, and following the path […]
We’re hiring! We’re seeking a badass project manager for the creative industry, particularly in the area of branding and web design. It’s currently a part-time role, but it’s growing into a larger time commitment–the more you bring to the role, the better it is for all of us! We’d be a great fit for each […]
HOPE Animal-Assisted Crisis Response is a non-profit organization that trains comfort dogs and animal handler response teams, and sends their specially-trained teams to provide emotional support in the wake of crisis events. HOPE has a long history of serving the community, and they’ve grown into a seven-region organization with volunteers nationwide. When we connected with […]
Yeah, I’m saying it: folks aren’t selfish enough with their brands. That’s especially true when they’re creating branding for a small business. Businesses, by nature, have their eyes on the bottom line: quarterly revenue, conversions, ROI, blah blah blah… You’ve probably heard all the buzzwords, acronyms and then some. A certain amount of that is […]
When you spot a rainbow flag when you’re out and about (pun very much intended), you might safely assume you’re in the midst of LGBTQ community. However, have you stopped to consider how the rainbow became the ubiquitous symbol for pride? A self-described “geeky kid from Kansas,” Gilbert Baker made his way to San Francisco […]
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