You’ve heard it before. “Create the perfect morning routine!” “3 Hacks to 10x your productivity!” “How to force yourself into an unnatural routine to conform to society’s productivity expectations and burn yourself out!” Okay, maybe not that last one. But it seems like that’s what most “productivity hacks” actually do—force you to create some unattainable […]
Why Your Email Marketing Matters Year-Round
Now that the new year and the holidays are behind us, you might be putting your email marketing on the back burner. Or you might feel stuck about what you can even do with your email marketing, if you don’t have a sale or a new service to promote. As tempting as it is to […]
Is It Really Time to Redesign Your Website?
It’s January! We’re stepping into another year! Renewal! Huge goals! Time for big changes! Time to… redesign your website?! That kind of energy is huge this time of year, in life and in business. We want to make the most of it, so it’s tempting to do ALL THE THINGS… and yet, you probably don’t […]
Map It Out: Smart Website Planning
Let’s say you’ve just started a new business, and you’re next-level excited to get the word out about it. Or maybe you’ve been at it for a while, and you think your online presence could use a New Year’s refresh. Looks like you’re in the market for some design assistance! A team like ours is […]
Does Email Marketing Work?
Social media has taken over our marketing strategies. Every new platform promises that this is the only way you’ll connect with potential customers. This is the only way you’ll build an audience. This is the only way you’ll grow your business. But is it really? Short answer—absolutely not. While social media is a great way […]
Are the Testimonials on Your Website Costing You New Clients?
Every service-based small business loves a good testimonial. When you get good feedback from folks who love your work for all the right reasons, of course you want to paste those testimonials on your website for everyone to see! So what’s the catch? Even if it makes you feel warm and fuzzy, not every testimonial […]
Collaboration By Design: Tips for Better Creative Teamwork
There comes a time in every small business owner’s life where she realizes she’d rather focus on delivering her offering, instead of stressing out about marketing and promotion. When that time comes, you have options! Folks like our fine team here at Upswept are happy to chat with you about making your online presence shine. […]
Who’s the Main Character in Your Website?
Imagine your potential customer is on a quest to find a magical object. One that will solve their particular problem. After searching far and wide, they see a sign in the wilderness. Is this what they’ve been looking for? Well, maybe. It’s kind of hard to tell. The sign seems like it might point them […]
Simple ways to improve your website accessibility
If your website is hard to navigate for people with disabilities, you’re leaving out a potentially huge part of your audience. […]
Write Better Emails: Tips for Effective Communication
Even with the proliferation of messaging apps and social media platforms, email is still the preferred mode of professional communication. The average person can receive as many as 120 emails a day, with 99% of us checking our inboxes at least once daily. That’s a LOT of communication. How much of it is truly effective, […]