It’s been almost five years since Instagram nixed the reverse-chronological feed. And throughout those five years, content creators, small businesses, […]
Feb
17
2021
Feb
05
2021
Using SEO Keywords without Sounding Like a Phony
If I were to tell you that you should use SEO keywords in your website copy, you might have a […]
Jan
21
2021
Doing The Work as an Anti-Racist Small Business
Last summer might feel like it happened 100 years ago, but it was a period in history that we won’t […]
Jan
12
2021
Build Connection, and Stay Connected, with Email
With all of the twists and turns our lives and our businesses have taken in the past year, it’s only […]
Dec
18
2020
You Are Not 2D: Making Resolutions that Reflect Your Humanity
If there’s one thing a project manager loves, it’s lists, and your friendly Upswept PM is no exception. I make […]
Dec
03
2020
Getting Sales on Your Website Without The Hard Sell
When you started your business, you probably didn’t plan to spend all of your energy on sales calls (unless you’re […]
Nov
18
2020
Connection in the Time of COVID: How Our Online Experience Has Changed
Last week, Facebook released a comprehensive report detailing major consumer shifts during the COVID-19 pandemic. While this very detailed report […]
Nov
03
2020
Is Your Website Serving Your Audience?
If you’ve ever tried to build a website, you know how challenging it can be! The complexities of a great […]
Oct
19
2020
The Email Processing Ecosystem
I’ve always liked a tidy email inbox. Deleting emails is so satisfying that I sometimes do it therapeutically. Literally. Like […]
Oct
05
2020
Diversify Your Feeds: Hack the Social Media Algorithm
Allow me to begin this blog post with an apology. Earlier this year, I shared some tips to understand the […]
