Make your website a better business tool in 30 minutes or less: Get Instant Access »

Category: SEO

Person with long hair and big glasses chews on a pencil in frustration while staring at a laptop screen. A cup of colored pencils sits in the foreground.
May 13 2021

Does Your Business Need a Blog?

SEO (as we’ve discussed), comes from a core of good, frequently updated content—otherwise, search engine crawlers as well as your customers) may think that your business isn’t active. That means fewer appearances in search results, fewer website visitors, and fewer sales. You need to be refreshing your website on a regular basis with new photos, […]

Read More…

Old timey construction tools shown from above, representing how to build an SEO foundation with Good Content
Aug 17 2020

Good Content: the Cornerstone of SEO

Like SEO, the phrase “good content” gets thrown around a lot as “something you need” for your website. So if your ears start ringing when you hear it, I can’t really blame you.  To keep the definition simple, website “content” is anything that the website contains that informs or entertains the client. Things that make […]

Read More…

A card catalog with two open drawers
May 19 2020

What is SEO exactly?

“What is SEO?” you type into the search bar. In microseconds, the algorithm delivers its results. These results come from a never-ending process of collecting data from every website on the internet and indexing them within a virtual library. And it’ll probably turn up something like: “SEO, or Search Engine Optimization, is the process of […]

Read More…

Oct 13 2017

SEO Made Easy: Keywords and Permalinks

Making your website findable is one of the most difficult tasks in creative branding online. To be findable, your website needs to be search engine friendly. This is accomplished with a number of techniques under the banner of SEO, or Search Engine Optimization. If you’re not familiar yet, take a look at my previous post […]

Read More…

Feb 17 2017

Climb the Google Ranks with SEO

WHAT IS SEO? SEO stands for Search Engine Optimization. It’s the practice of building your website in a way that makes it easier for a search engine to find it, and give it a high-ranking in search results. Think of it as improving your website’s communication with search engines. I’m not going to lie, implementing […]

Read More…

Hand holding a mobile phone with a business website on the screen
Jun 06 2016

Use Your Web Site to Make Your Business Findable

Summer is upon us in Portland, and that means tourism! People from all over come here for vacations, explore our city, and fall in love with it. You might be making special plans to get ready for the buzz of tourists, especially if you have a storefront or tourism-based business, but there’s one thing you might […]

Read More…

Upswept Creative is Mobile Friendly!
May 06 2015

Don’t Get Left Behind – Get Your Web Site Mobile-Friendly for Google!

What’s invisible, super powerful, and affects us in Portland as much as people on the other side of the planet? Climate change? No, it’s the Google search algorithm. The most powerful search engine in the world is doing it again: changing the way sites get ranked! Not as bad as climate change by a long shot, […]

Read More…