If your website is hard to navigate for people with disabilities, you’re leaving out a potentially huge part of your audience. […]
Jul
29
2022
May
13
2021
Does Your Business Need a Blog?
SEO (as we’ve discussed), comes from a core of good, frequently updated content—otherwise, search engine crawlers as well as your customers) may think that your business isn’t active. That means fewer appearances in search results, fewer website visitors, and fewer sales. You need to be refreshing your website on a regular basis with new photos, […]
Feb
05
2021
Using SEO Keywords without Sounding Like a Phony
If I were to tell you that you should use SEO keywords in your website copy, you might have a few questions: Who are you and how did you get into my house? How do I find good keywords without having to spend a bunch of money on online tools I won’t actually use that […]
Aug
17
2020
Good Content: the Cornerstone of SEO
Like SEO, the phrase “good content” gets thrown around a lot as “something you need” for your website. So if your ears start ringing when you hear it, I can’t really blame you. To keep the definition simple, website “content” is anything that the website contains that informs or entertains the client. Things that make […]
Jul
09
2020
Getting Search Engine Spiders to Crawl Your Website
I know, I know, the idea of having eight-legged beasts crawl my website gives me the heebie-jeebies, too. But organizing your site like a well-structured web is honestly the key to the SEO prize you want: getting seen when your potential customers query a search engine. I apologize for the arachnid symbology, as I often […]
May
19
2020
What is SEO exactly?
“What is SEO?” you type into the search bar. In microseconds, the algorithm delivers its results. These results come from a never-ending process of collecting data from every website on the internet and indexing them within a virtual library. And it’ll probably turn up something like: “SEO, or Search Engine Optimization, is the process of […]
Oct
13
2017
SEO Made Easy: Keywords and Permalinks
Making your website findable is one of the most difficult tasks in creative branding online. To be findable, your website needs to be search engine friendly. This is accomplished with a number of techniques under the banner of SEO, or Search Engine Optimization. If you’re not familiar yet, take a look at my previous post […]
Feb
17
2017
Climb the Google Ranks with SEO
WHAT IS SEO? SEO stands for Search Engine Optimization. It’s the practice of building your website in a way that makes it easier for a search engine to find it, and give it a high-ranking in search results. Think of it as improving your website’s communication with search engines. I’m not going to lie, implementing […]
Jun
06
2016
Use Your Web Site to Make Your Business Findable
Summer is upon us in Portland, and that means tourism! People from all over come here for vacations, explore our city, and fall in love with it. You might be making special plans to get ready for the buzz of tourists, especially if you have a storefront or tourism-based business, but there’s one thing you might […]
May
06
2015
Don’t Get Left Behind – Get Your Web Site Mobile-Friendly for Google!
What’s invisible, super powerful, and affects us in Portland as much as people on the other side of the planet? Climate change? No, it’s the Google search algorithm. The most powerful search engine in the world is doing it again: changing the way sites get ranked! Not as bad as climate change by a long shot, […]
