Did you know? Your Instagram user name isn’t just a user name – it’s your online identity, your brand’s persona, and your chance to shine on the platform. If technology feels a little intimidating, fear not! We’re here to help you create an instagram user name that’s memorable, effective, and represents your brand in the […]
If your website is hard to navigate for people with disabilities, you’re leaving out a potentially huge part of your audience. […]
SEO (as we’ve discussed), comes from a core of good, frequently updated content—otherwise, search engine crawlers as well as your customers) may think that your business isn’t active. That means fewer appearances in search results, fewer website visitors, and fewer sales. You need to be refreshing your website on a regular basis with new photos, […]
If I were to tell you that you should use SEO keywords in your website copy, you might have a few questions: Who are you and how did you get into my house? How do I find good keywords without having to spend a bunch of money on online tools I won’t actually use that […]
Like SEO, the phrase “good content” gets thrown around a lot as “something you need” for your website. So if your ears start ringing when you hear it, I can’t really blame you. To keep the definition simple, website “content” is anything that the website contains that informs or entertains the client. Things that make […]
I know, I know, the idea of having eight-legged beasts crawl my website gives me the heebie-jeebies, too. But organizing your site like a well-structured web is honestly the key to the SEO prize you want: getting seen when your potential customers query a search engine. I apologize for the arachnid symbology, as I often […]
“What is SEO?” you type into the search bar. In microseconds, the algorithm delivers its results. These results come from a never-ending process of collecting data from every website on the internet and indexing them within a virtual library. And it’ll probably turn up something like: “SEO, or Search Engine Optimization, is the process of […]
Making your website findable is one of the most difficult tasks in creative branding online. To be findable, your website needs to be search engine friendly. This is accomplished with a number of techniques under the banner of SEO, or Search Engine Optimization. If you’re not familiar yet, take a look at my previous post […]
WHAT IS SEO? SEO stands for Search Engine Optimization. It’s the practice of building your website in a way that makes it easier for a search engine to find it, and give it a high-ranking in search results. Think of it as improving your website’s communication with search engines. I’m not going to lie, implementing […]
Summer is upon us in Portland, and that means tourism! People from all over come here for vacations, explore our city, and fall in love with it. You might be making special plans to get ready for the buzz of tourists, especially if you have a storefront or tourism-based business, but there’s one thing you might […]
