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The “Future” of Instagram: Who Likes It?

Dec 05 2019

The “Future” of Instagram: Who Likes It?

If you’re keeping up with the wild world of social media, you may have heard about Instagram testing hidden “likes” in select countries earlier this year. It seems our friends at the photo sharing platform liked what they saw (pun very much intended) enough to extend testing into the United States market. If you haven’t […]

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Nov 07 2019

Is It Time to Give Up on Facebook?

I’d wager a guess that many of us spend more time on social media sites than we’re willing to admit publicly. Don’t worry; I’m not here to judge! If anything, I’m here to gently remind you, my small business owner friend, to use social media more to your advantage. According to the Pew Research Center, […]

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smart social media
Feb 20 2019

How to Simplify Your Social Media

Social media has done wonders for connection and exposure. It is easier than ever to reach out to folks you don’t know and stay in touch with those you do, and its ubiquity makes it an accessible tool to promote yourself and your business. Unlike you or your business, however, the threads of the world […]

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Oct 02 2018

Be Our Next Social Media Maven!

UPDATE: this position is now closed as of Oct 26th, 2018! Thank you for your interest! We’re seeking someone who’s interested in social media management for small-to-medium-sized businesses. It’s currently a part-time, ongoing role, but it’s growing into a larger time commitment–-the more you bring to the role, the better it is for both of […]

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Jul 20 2017

Analytics in Social Media Marketing

We’ve talked about how setting goals and tracking them is super important in planning  an effective social media marketing strategy. But how do you go about that? With analytics, of course! Analytics is simply gathering data and thinking critically about what that data means in context. By using analytics wisely, you can determine whether or […]

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Jun 08 2017

Social Media Management 102

A few weeks ago, we talked about some basics of social media marketing. In that post, I went over how to set goals, decide which platforms to use, and urged you to stick to the plan. Now I’d like to get into another aspect of social media marketing that’s just as important… what the heck […]

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Mar 30 2017

Social Media Management 101

Online marketing is so widespread, it’s hard to imagine a business today without some kind of presence on social media. But how do you even get started? It can be a lot to tackle. What is a good social media strategy? How do you manage posts across platforms? What does success even look like? This […]

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Jan 11 2016

Breaking It Down: Setting Goals for 2016

The Future Is In Your Hands! Start Setting Goals and Make a Plan for 2016! It’s a new year, and everyone has resolutions and setting goals on their mind. If you’re anything like us, you might start feeling sort of anxious or overwhelmed about all the possibilities. You keep telling yourself to floss more, drink more water, […]

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Jan 28 2015

Saddling Up for a Fun Social Media Campaign

We launched a five-day social media campaign last week, and we had some, ahem, unique personalities stopping by the studio to be a part of it, earlier in the month. We’re sponsoring the High Rollers in their 2015 roller derby season, and this past weekend, they threw The High Rollers Showdown Throwdown, a fundraiser party to support the […]

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