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Tag: Social Media Presence

Feb 19 2022

What Does a Social Media Manager Do?

“I say who, I say when, I say how much.” —Vivian Ward, Pretty Woman Whether we like it or not, social media is an important part of modern marketing strategy.  To be as visible as possible you need a strong, consistent, focused social media presence with engaging content and strategic messaging. You’ll have to regularly […]

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White person seated at a desk viewing trends on a smartphone, with a yellow mug in front of them. The mug has black text which reads Filled With Rage.
Dec 22 2021

In With The New: Business Trends for 2022 and Beyond

As this year comes to a close, you’re likely to be inundated with a flurry of articles and think-pieces on business trends to consider. While we definitely see value in understanding social media updates and marketing trends in general, we want to draw your attention to more significant shifts in how we’ll do business, in […]

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cat seated at a laptop participating in an online cat call
Nov 18 2020

Connection in the Time of COVID: How Our Online Experience Has Changed

Last week, Facebook released a comprehensive report detailing major consumer shifts during the COVID-19 pandemic. While this very detailed report focuses on streaming and the entertainment industry (and, of course, it focuses on how this plays out on Facebook), there are still several important takeaways you can use for how your small business shows up […]

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Revising Social Media Strategy Image by g. allen reed from Reshot
Apr 30 2020

Revising Priorities: Social Media Strategy for Uncertain Times

Remember January 2020? How excited we all were for a new year, a new decade even! Perhaps you spent significant time at the close of 2019 planning and creating fresh new content for your social media feeds to reflect your new 2020 vision. Or perhaps you started the new year with an outline and an […]

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White smartphone with pink paper dialogue bubbles and icons
Feb 27 2020

Social Media Science: Understanding the Algorithm

Ever wonder who the mad scientist hiding behind the curtain of your social media feeds is, determining what to show you next? He’s got a name, friends: Al. Al Gorithm. OKAY terrible jokes aside: what exactly is the algorithm, and why does it matter? I appreciate the simplicity of this definition from Pedro Domingos’s The […]

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hands holding smart phone with a list of notifications
Dec 05 2019

The “Future” of Instagram: Who Likes It?

If you’re keeping up with the wild world of social media, you may have heard about Instagram testing hidden “likes” in select countries earlier this year. It seems our friends at the photo sharing platform liked what they saw (pun very much intended) enough to extend testing into the United States market. If you haven’t […]

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Person with blue nails looking at Facebook with small laptop on their knees
Nov 07 2019

Is It Time to Give Up on Facebook?

I’d wager a guess that many of us spend more time on social media sites than we’re willing to admit publicly. Don’t worry; I’m not here to judge! If anything, I’m here to gently remind you, my small business owner friend, to use social media more to your advantage. According to the Pew Research Center, […]

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Feb 20 2018

Social Media Trends 2018

One of the biggest challenges of social media is that it’s always changing. Old platforms switch up their interface, lose users, or disappear entirely. New, confusing platforms pop up to fill the gap. Even the old stalwarts go through massive changes over the course of a year (installed the new Snapchat update yet?). Social media […]

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Dec 04 2014

Making 2015 Awesome – Reboot your social!

Welcome to December – and happy (almost) New Year from us at Upswept Creative! Whether you’ll be spending your the holidays at home or out on the town, the move from 2014 to 2015 is the perfect opportunity to breathe new life into your brand’s online presence and social media. From making the most of […]

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