Feb 20 2018

Social Media Trends 2018

One of the biggest challenges of social media is that it’s always changing. Old platforms switch up their interface, lose users, or disappear entirely. New, confusing platforms pop up to fill the gap. Even the old stalwarts go through massive changes over the course of a year (installed the new Snapchat update yet?). Social media is an ever-evolving landscape, and 2018 will be no exception. As a social media marketer, it’s my job to research, anticipate, and prepare for possible trends on the horizon.  Here are the trends I see having an impact on social media marketing in the coming year.

New Tech = New Trends

Technology evolves rapidly, and the tech companies that run social media platforms need to implement and cater to them in order to stay relevant. Digital hangout platforms like Houseparty became hugely popular with young people in 2017. This is a good indicator that larger social media platforms will eventually incorporate some of the key functions of hangout apps into their own platform. Facebook tends to do this by purchasing an up-and-coming app, and folding that app’s functionality into their own system updates.

While new functionality can be intimidating, I think of instances like this as an opportunity. Many brands will be experimenting with new ideas. Nothing is set in stone. Explore the new technologies as they appear, and take the chance to do some experimenting yourself. You may end up setting the standard for how brands use that function to market!

Rearranging Chairs in the Twitterverse

Believe it or not, Twitter is starting to show signs of decline. For the first time, Twitter failed to increase it’s active users for the entire second half of 2017. The first sign of a dying platform is seeing a halt in active user growth. While it won’t happen as fast or be as dramatic as the sinking of the Titanic, this slowdown is worth keeping an eye on in 2018.

We can expect Twitter to throw some curveballs this year, similar to their decision to increase the character count of tweets near the end of last year. They might even try some outlandish things to stay afloat, which will affect existing marketing strategies. Keep an eye out for changes so you, too, can adapt and keep your market efforts effective.

The (Facebook) Sky is Falling!

Facebook Live is an example of a feature from another app folded into the system. Photo by Sticker Mule on Unsplash

One of the most dramatic changes in the social media marketing landscape happened at the end of 2017: Facebook changed the algorithm that determines how a user’s feed is populated. The changes are intended to prioritize posts from family and friends, and reduce “spam” from business pages. While this change has been live since November 2017, social media marketers are still adjusting.

So far, we’ve learned that the new algorithm punishes pages that use “baiting” strategies to boost engagement. This blog post goes into detail on what the algorithm will flag as bait, and how using those strategies will actually hurt the reach and engagement for future posts. As we approach the end of Q1 with these changes, updated strategies that take the new algorithm into account will solidify. Experiment yourself, and pay attention to what other brands in your field are doing differently.

Change is Scary, but We Got This!

The ever-changing landscape of social media makes marketing in these spaces a unique challenge. But if you stay engaged and up-to-date, you will be better prepared to make the necessary adjustments, and keep your online marketing relevant, engaging, and successful.

Of course, your real challenge may simply be that you don’t have enough time to stay on the cutting edge of social media marketing. That’s where we come in. Upswept Creative offers social media management packages designed specifically for each client. We will meet you where you’re at in terms of expertise, budget, and brand voice. Reach out to our Social Media Maven today to schedule your free consultation.


Dec 04 2014

Making 2015 Awesome – Reboot your social!

Welcome to December – and happy (almost) New Year from us at Upswept Creative! Whether you’ll be spending your the holidays at home or out on the town, the move from 2014 to 2015 is the perfect opportunity to breathe new life into your brand’s online presence and social media.

From making the most of your social media to stoking the fire under your online sales, now is the time to dust things off! Every week in December, we’ll showcase a new aspect of keeping your brand fresh and alive in 2015. This first week, we’ll show you some tips and tricks to get your social networks revving during the holiday season and new year.

1.) It’s beginning to look a lot like Christmas – all over the internet.

Google are not the only people to change their “doodles” for special events and seasons. Many websites change up their icons, colours, or headers to make things look seasonally appropriate, or just to provide some visual stimulus and keep things looking fresh.

Consider updating your Facebook cover image or profile picture, Twitter background or YouTube channel art with something fun, whimsical, and holiday-related. This is a great opportunity to do something humorous and a little different than your usual styling. Do you have some fun holiday-themed infographic you’ve been dying to create? Let us do it for you! Now is the time.

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Connecting to your audience while supporting others feels good and does good for your business.

 

2.) Tis’ the Season… to be giving!

Thanksgiving may be over, but that doesn’t mean that it’s too late to show your feel connected. As the weather gets colder and resources wear thin, many people struggle to make ends meet. Do you have cause you feel especially passionate about? (For us, it’s our Bowlful of Heart pet food drive!)

Combine it with your social media, and get two for the price of one. Some examples include donating food to a charity for every Like you receive on Facebook, organizing a toy drive and then tweeting about it, teaming up with others to do a charity event of some kind, or even just collecting gift cards to donate to charities at your Christmas event. Be sure to mention on social what you’re doing, how you’re doing it, and how people can support you reach your goals!

3.) Christmas, Chanukah, Kwanzaa and New Year’s are particularly photogenic times of the year.

Leaves, snow and ice, lights, candles, gifts, meals, ugly sweaters, fireworks…the perfect time to take some photos of your business, or even set up an Instagram contest. Get your followers to tag you in their holiday photos, compile a jury or judge the entries yourself, and reward the best photos with some prizes of your choice. You can even combine a photo contest with some charitable giving – the best photos could be rewarded with a donation to the winner’s favourite cause.

If Instagram is not part of your business repertoire, you can tweak the holiday competition idea to work on Facebook or Twitter. Asking your audience to participate, by sharing stories, tips, recipes and gift ideas helps create the sense of community and buy-in that strengthens your social media presence.

4.) Take advantage of the end of the year’s atmosphere of renewal to launch a new product line, pricing strategy, package deal or service.

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Take advantage of this festive time of year.

Create some buzz around these new offerings by talking about them on social media first, before you create a big reveal on your website! Create a special sale, a coupon, or limited-time only deal, and make sure your social networks know about them.

Do you have any ideas about how to make your brand shine on social this time of year? Are you thinking you could use some handy internet elves to help out with whimsical Facebook headers, Christmasifying your blog, or running an Instagram contest featuring dogs in sweaters? Get in touch, we’re here for you!