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Category: Social Media

Young girl at a night market putting her hand in the hand of a robot
Jul 20 2023

When to use AI for marketing copy

EVERYONE is talking about AI-generated marketing copy as of recent. As with a lot of trends, using AI for marketing copy is something everyone feels they should be getting in on. I get it, too–it’s a tool with a lot of potential, if you know what you’re doing! Some of those changes, however? Mmmmaybe aren’t […]

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How to Choose the Perfect Instagram User Name and Attract Your Ideal Clients
May 10 2023

How to Choose the Perfect Instagram User Name and  Attract Your Ideal Clients

Did you know? Your Instagram user name isn’t just a user name – it’s your online identity, your brand’s persona, and your chance to shine on the platform. If technology feels a little intimidating, fear not! We’re here to help you create an instagram user name that’s memorable, effective, and represents your brand in the […]

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Colorful tools and office supplies laid out on a black background.
Jun 03 2022

5 Must-Have Tools for Social Media Management

Content creation is time-consuming enough without adding all of the logistics of social media management into the mix. Taking photos, shooting videos, posting, and planning can be an endless task. Then you have to figure out what to post and when. And then you still have to pay attention to how everything is working (or […]

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Feb 19 2022

What Does a Social Media Manager Do?

“I say who, I say when, I say how much.” —Vivian Ward, Pretty Woman Whether we like it or not, social media is an important part of modern marketing strategy.  To be as visible as possible you need a strong, consistent, focused social media presence with engaging content and strategic messaging. You’ll have to regularly […]

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White person seated at a desk viewing trends on a smartphone, with a yellow mug in front of them. The mug has black text which reads Filled With Rage.
Dec 22 2021

In With The New: Business Trends for 2022 and Beyond

As this year comes to a close, you’re likely to be inundated with a flurry of articles and think-pieces on business trends to consider. While we definitely see value in understanding social media updates and marketing trends in general, we want to draw your attention to more significant shifts in how we’ll do business, in […]

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lose-up shot of a person holding a smartphone and looking at an Instagram post
Aug 11 2021

Understanding Instagram Analytics

It seems a day doesn’t go by without an announcement from Instagram about supposed changes to their algorithm. It’s my (educated) guess that our small business owner friends lose too many waking hours stressing out about this mysterious algorithm, when their energy could be much better spent elsewhere… like on your Instagram analytics. Good news: […]

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bulldog sits in a silver car, perhaps driving traffic to a website
Apr 28 2021

Drive Traffic to Your Website Using Social Media

Whether you’re brand-spanking new to business or you’re a well-oiled entrepreneurial machine, you likely know that the best way to stake your claim on our wild world wide web is to secure a domain name and build yourself a quality website. This way you’ve carved out a guaranteed space to share who you are and […]

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close-up of a smartphone showing a large thinking emoji, possibly mulling over social media content ideas
Apr 01 2021

What The Heck Do I Post? Social Media Content Ideas For Your Business

When you run your own business, you naturally wear many hats. Founder, creator, customer service rep, shipper… the roles can seem endless, especially when you’re first starting out. One role that’s especially important: marketing. While you may not think of yourself as a marketer, you do know your business better than anyone, which is handy […]

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close-up of Black person liking an Instagram post
Feb 17 2021

Let’s Talk Instagram Algorithm (Again)

It’s been almost five years since Instagram nixed the reverse-chronological feed. And throughout those five years, content creators, small businesses, and marketers have been trying to understand the alchemy that is the algorithm behind what appears in our feeds. It seems everyone’s got some idea or theory about how this algorithm works, which often creates […]

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Jan 21 2021

Doing The Work as an Anti-Racist Small Business

Last summer might feel like it happened 100 years ago, but it was a period in history that we won’t soon forget. Systemic racism came to the forefront of so many issues we faced in 2020, and folks all over the U.S. felt moved to do something about it. A lot of people and businesses […]

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