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Tag: smart social media

lose-up shot of a person holding a smartphone and looking at an Instagram post
Aug 11 2021

Understanding Instagram Analytics

It seems a day doesn’t go by without an announcement from Instagram about supposed changes to their algorithm. It’s my (educated) guess that our small business owner friends lose too many waking hours stressing out about this mysterious algorithm, when their energy could be much better spent elsewhere… like on your Instagram analytics. Good news: […]

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smart social media
Feb 20 2019

How to Simplify Your Social Media

Social media has done wonders for connection and exposure. It is easier than ever to reach out to folks you don’t know and stay in touch with those you do, and its ubiquity makes it an accessible tool to promote yourself and your business. Unlike you or your business, however, the threads of the world […]

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