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More Than Rainbows: The Story of the Pride Flag

Gilbert Baker, creator of the Rainbow Pride Flag
Jun 20 2019

More Than Rainbows: The Story of the Pride Flag

When you spot a rainbow flag when you’re out and about (pun very much intended), you might safely assume you’re in the midst of LGBTQ community. However, have you stopped to consider how the rainbow became the ubiquitous symbol for pride? A self-described “geeky kid from Kansas,” Gilbert Baker made his way to San Francisco […]

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Apr 23 2019

The Story Behind The Rebrand

If you’ve been following Upswept Creative for some time, you’ve likely noticed things look a bit different these days. Don’t fret – our purpose and mission haven’t changed; just our brand identity! Let’s be real, though: it’s not just a brand identity. It’s a first impression, an aesthetic, a mood, a visual representation of what […]

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May 14 2018

Authenticity Online

Authenticity can often seem like it’s in short supply. Especially on the internet. Whether it’s a snarky meme or “fake news,” genuine voices are in high demand online. People are starved for them. Whether you’re managing the social media channels of an established business, or taking a DIY approach to building your own online marketing […]

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Jan 19 2018

How Much Will Your Website Really Cost?

When we talk website design with potential clients, one thing we hear pretty regularly is, “I have no idea what this kind of thing costs.” It’s not just about shopping around between different providers, either–there are a lot of factors that can affect your total investment. If you want to get a better sense of […]

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Artist applying makeup on a woman's face.
Aug 04 2017

Portland Business Spotlight: Janet Price, Makeup Artist

Janet Price is a Portland-based professional makeup artist with over 13 years experience in film and television, as well as print, stage, and theatre makeup design. Janet Price grew up in Los Angeles during the reign of Mouseketeers and The Gong Show. As a kid, she felt surrounded by the entertainment industry — it was normal […]

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May 25 2017

Meet Sarah Giffrow, our fearless Creative Director and Benevolent Overlord!

Sarah steers the ship at Upswept Creative, deftly serving up smart branding solutions and building beautiful, usable websites that make sense and look awesome. Sarah created her first webpage more than two decades ago, when she taught herself HTML to stave off boredom over a summer in high school. In college, she ditched her journalism […]

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May 11 2017

DWP: Good Design Solves Problems

On April 28th, Upswept Creative hosted a panel discussion at HQ as part of Design Week Portland. What started as a fun idea tossed to the group in one of our team meetings very quickly evolved into a fully realized, (and totally booked!) event. Creative Director and Benevolent Overlord Sarah had been thinking a lot […]

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