Yeah, I’m saying it: folks aren’t selfish enough with their brands. That’s especially true when they’re creating branding for a small business. Businesses, by nature, have their eyes on the bottom line: quarterly revenue, conversions, ROI, blah blah blah… You’ve probably heard all the buzzwords, acronyms and then some. A certain amount of that is […]
When you spot a rainbow flag when you’re out and about (pun very much intended), you might safely assume you’re in the midst of LGBTQ community. However, have you stopped to consider how the rainbow became the ubiquitous symbol for pride? A self-described “geeky kid from Kansas,” Gilbert Baker made his way to San Francisco […]
If you’ve been following Upswept Creative for some time, you’ve likely noticed things look a bit different these days. Don’t fret – our purpose and mission haven’t changed; just our brand identity! Let’s be real, though: it’s not just a brand identity. It’s a first impression, an aesthetic, a mood, a visual representation of what […]
Whether your business is new or you’re re-visioning it, there’s bound to be a lot of excitement and energy around it! In fact, you may even have a very specific idea for your logo, with lush colors, and watercolor effects, and beautiful, finely detailed linework, and… Okay, hang on. There may be room for really […]
Authenticity can often seem like it’s in short supply. Especially on the internet. Whether it’s a snarky meme or “fake news,” genuine voices are in high demand online. People are starved for them. Whether you’re managing the social media channels of an established business, or taking a DIY approach to building your own online marketing […]
Do you get an uneasy feeling in the pit of your stomach when you look at your logo? Do you feel sheepish when you hand out your business card? You may be thinking about a brand redesign, or even know deep down that you need to refresh your brand… and yet, it feels like an […]
When we talk website design with potential clients, one thing we hear pretty regularly is, “I have no idea what this kind of thing costs.” It’s not just about shopping around between different providers, either–there are a lot of factors that can affect your total investment. If you want to get a better sense of […]
Janet Price is a Portland-based professional makeup artist with over 13 years experience in film and television, as well as print, stage, and theatre makeup design. Janet Price grew up in Los Angeles during the reign of Mouseketeers and The Gong Show. As a kid, she felt surrounded by the entertainment industry — it was normal […]
Logo design has come under a ton of scrutiny, thanks to increasing numbers of people using social media. Now, basically any well-known company who dares to update their brand assets open themselves to critique from the internet at large. (even I had some choice words about a big-name logo redesign, several years ago!) Patreon’s recent […]
Sarah steers the ship at Upswept Creative, deftly serving up smart branding solutions and building beautiful, usable websites that make sense and look awesome. Sarah created her first webpage more than two decades ago, when she taught herself HTML to stave off boredom over a summer in high school. In college, she ditched her journalism […]
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