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Building a Nest for a Happy Brand

Sep 26 2016

Building a Nest for a Happy Brand

When we first met with Emily of Happy Nest, she had a busy day-to-day of running her professional organizing business and caring for her young children. She had the start of an online presence, but her brand didn’t feel like a good fit. “It’s just… not awesome,” she told us. So, we made a plan to turn her disappointment into excitement, and […]

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Pre-Order Product Photos Made Simple via IndieGoGo
Jul 06 2016

Take Better Product Photos and Make More Sales

Can Better Product Photos Help You Make The Sale? You have a killer product, and you know how much time and sweat you put into making it just right. But, making your product amazing is only part of the battle. Showing off your products with beautiful, high-quality photos can also make the difference between getting that […]

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Jun 24 2016

Why Letting Purpose Drive Your Brand Makes Your Business Stronger

Jessica and I recently enjoyed a panel discussion at Pull The Weeds, an exhibition and event centered around purpose-driven branding hosted by FIRNW. Kirk Souder, Thom Walters, and Jen Michaelis Van Arkel shared their thoughts about what drives branding when social good is at the center of the organization. The most obvious purpose-driven brands are the ones that are engaged […]

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Jun 06 2016

Use Your Web Site to Make Your Business Findable

Summer is upon us in Portland, and that means tourism! People from all over come here for vacations, explore our city, and fall in love with it. You might be making special plans to get ready for the buzz of tourists, especially if you have a storefront or tourism-based business, but there’s one thing you might […]

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May 06 2016

Bringing strong brand to web design for Random Order Pie Bar

When a once-humble pie shop gains a worldwide audience, a lot of eyes will suddenly be looking for it, especially on the internet–a lot of business dream of that level of fame, but not all of them are ready for it! It’s easy for a potential new fan to see you in a magazine or on TV, pull out […]

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Mar 04 2016

Legal Marijuana and Changing Brand Perception

Branding is all about creating a memorable impression of your work that appeals to your ideal client. Sometimes, that means overcoming common assumptions about your product… and when it comes to public perception, legal marijuana dispensaries have an especially tough challenge. Marijuana was legalized in Portland less than a year ago, and as a previously illegal […]

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Jan 19 2016

On Keeping Projects Moving and Shifting Gears: an interview with Kelley “Frisky Sour” Gardiner

Writing a book is no small undertaking, and neither is being a parent. Kelley “Frisky Sour” Gardiner didn’t shy away from either of those things, though–she resolved to write and edit her first book throughout her pregnancy, and publish it before her little one’s due date! Now, she’s created Roller Derby for Beginners, a definitive roller derby resource book […]

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Jan 11 2016

Breaking It Down: Setting Goals for 2016

The Future Is In Your Hands! Start Setting Goals and Make a Plan for 2016! It’s a new year, and everyone has resolutions and setting goals on their mind. If you’re anything like us, you might start feeling sort of anxious or overwhelmed about all the possibilities. You keep telling yourself to floss more, drink more water, […]

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Nov 11 2015

Who Shapes a Photo: the Photographer, or the Subject?

I recently saw this video experiment (“6 Photographers Capture the Same Person But Their Results Vary Wildly Because of a Twist“) and started thinking about past clients I’ve worked with. Fashion and commercial photography is a different animal than what’s shown here, but much of the photography work that comes through Upswept HQ is professional […]

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