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Getting Real About Timelines

May 06 2016

Bringing strong brand to web design for Random Order Pie Bar

When a once-humble pie shop gains a worldwide audience, a lot of eyes will suddenly be looking for it, especially on the internet–a lot of business dream of that level of fame, but not all of them are ready for it! It’s easy for a potential new fan to see you in a magazine or on TV, pull out […]

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Mar 04 2016

Legal Marijuana and Changing Brand Perception

Branding is all about creating a memorable impression of your work that appeals to your ideal client. Sometimes, that means overcoming common assumptions about your product… and when it comes to public perception, legal marijuana dispensaries have an especially tough challenge. Marijuana was legalized in Portland less than a year ago, and as a previously illegal […]

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Jan 19 2016

On Keeping Projects Moving and Shifting Gears: an interview with Kelley “Frisky Sour” Gardiner

Writing a book is no small undertaking, and neither is being a parent. Kelley “Frisky Sour” Gardiner didn’t shy away from either of those things, though–she resolved to write and edit her first book throughout her pregnancy, and publish it before her little one’s due date! Now, she’s created Roller Derby for Beginners, a definitive roller derby resource book […]

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Jan 11 2016

Breaking It Down: Setting Goals for 2016

The Future Is In Your Hands! Start Setting Goals and Make a Plan for 2016! It’s a new year, and everyone has resolutions and setting goals on their mind. If you’re anything like us, you might start feeling sort of anxious or overwhelmed about all the possibilities. You keep telling yourself to floss more, drink more water, […]

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Nov 11 2015

Who Shapes a Photo: the Photographer, or the Subject?

I recently saw this video experiment (“6 Photographers Capture the Same Person But Their Results Vary Wildly Because of a Twist“) and started thinking about past clients I’ve worked with. Fashion and commercial photography is a different animal than what’s shown here, but much of the photography work that comes through Upswept HQ is professional […]

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Gaither #26 as Superman
Apr 29 2015

Athletes into Superheroes: Conceptual Photography

Photography is a powerful way to make an impression, and creating unique conceptual art is just one way of doing it! A couple of years ago, I absentmindedly scribbled down the idea of shooting skaters from the Rose City Rollers’ all-star team, the Wheels of Justice, in superhero-inspired poses and settings. Seeing these people as heroes wasn’t much […]

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Apr 06 2015

Pro Tips: Making the Most of professional services

It’s spring in Portland! And what says spring more than flowers and hayfever? Spring cleaning. Now is the time to dust off your website, or start that business you have been dreaming of. And when you do so, these Pro Tips will make make sure you have the best experience you can possibly have. While […]

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Apr 02 2015

When April Fool’s Jokes Become Smart Branding

Business branding may seem like an odd stage for pranks, but I can’t help appreciating the creativity that April Fool’s Day seems to bring out in some parts of the internet–especially now that businesses are taking part in clever ways. Instead of being a terror-inducing and mean-spirited occasion, it can become a neat project for the business and a smart […]

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Feb 19 2015

Brand Exposure, The Old-Fashioned Way

Are you a small Portland business, a local start-up, a one woman (or man) band with an innovative product or a new idea? You’re not alone! Learn how to get your brand noticed the old fashioned way! The outset is familiar: Many of us who own and run small businesses are looking to connect with […]

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