Find the core of your brand and energize your audience. Download Our Workbook »

The Story Behind The Rebrand

Apr 23 2019

The Story Behind The Rebrand

If you’ve been following Upswept Creative for some time, you’ve likely noticed things look a bit different these days. Don’t fret – our purpose and mission haven’t changed; just our brand identity! Let’s be real, though: it’s not just a brand identity. It’s a first impression, an aesthetic, a mood, a visual representation of what […]

Read More…

Tori in her home workshop cutting material for a scarf.
Jun 22 2017

Local Business Spotlight: Tori Tissell

Tori Tissell, founding owner of Storiarts, maker of literary soft goods, has the kind of internet success story that entrepreneurial dreams are made of. It started with a personal project. For holiday gifts in 2011, Tori created her first run of book scarves — an excerpt from Pride and Prejudice silkscreened onto a square of […]

Read More…

May 11 2017

DWP: Good Design Solves Problems

On April 28th, Upswept Creative hosted a panel discussion at HQ as part of Design Week Portland. What started as a fun idea tossed to the group in one of our team meetings very quickly evolved into a fully realized, (and totally booked!) event. Creative Director and Benevolent Overlord Sarah had been thinking a lot […]

Read More…

Jul 01 2015

Open Source Bridge Day 2: You Are Not Your User

Day Two of Open Source Bridge encouraged us to look beyond our own experience, and try to see the world through a different lens. Not only does it help us be more compassionate as people, but it also helps us create and code better design and user experiences for everyone we want to reach. Algorithms […]

Read More…

Kronda Adair opened the Open Source Bridge conference by talking on what we really need to do to encourage diversity in tech.
Jun 25 2015

Open Source Bridge Day 1: Everyone In Tech Matters

We’re spending a big part of our week at Open Source Bridge, both taking in wisdom and taking photos! On Day 1, I spent a lot of time wishing that I could be in multiple places at once, but I did make it to a couple of different talks which drove home the message that tech needs to strive to […]

Read More…

May 28 2015

WebVisions PDX: Design is about People

I got to drop in on the WebVisions Portland conference earlier this month with a longtime collaborator, Jen Barth of Big Small Brands. The conference was a multi-day affair, but even a one-day peek felt like time well spent! The two talks I attended on Friday morning weren’t especially similar, but they had one very important thing in common: they […]

Read More…

Gaither #26 as Superman
Apr 29 2015

Athletes into Superheroes: Conceptual Photography

Photography is a powerful way to make an impression, and creating unique conceptual art is just one way of doing it! A couple of years ago, I absentmindedly scribbled down the idea of shooting skaters from the Rose City Rollers’ all-star team, the Wheels of Justice, in superhero-inspired poses and settings. Seeing these people as heroes wasn’t much […]

Read More…

Feb 19 2014

Branding design for the WedBrilliant web site

Branding for the wedding industry isn’t exactly new territory for us at Upswept. In my earlier days as a photographer, I photographed quite a few weddings, so I got a taste of the industry, worked some vendor events, encountered more than a few wedding brands and pinboards, and learned just how much planning, energy, and sentiment […]

Read More…