Last month one of our team members moved out of Portland, all the way to another state! Social Media Maven Josselyn Haldeman now calls Olympia, Washington home. We couldn’t be happier for her, but working remotely can present unique challenges. As a company, we value the personal connection and efficient brainstorming that can come with …
I’m back this week with yet another lesson in social media marketing basics! Hashtags are ubiquitous on social media. Not only are they fun to use in a creative way, but they can also be used as an effective marketing tactic… if you use them strategically. Learn how to hashtag the right way! Hashtag Platforms …
So you’ve committed to, and prioritized your social media presence. You’ve thought about your audience, found a ton of free image content you can use, and started posting pretty regularly… you think. It’s been about a month, and you’ve lost that determination that got you started in the first place. Your numbers are horrible. You …
Authenticity can often seem like it’s in short supply. Especially on the internet. Whether it’s a snarky meme or “fake news,” genuine voices are in high demand online. People are starved for them. Whether you’re managing the social media channels of an established business, or taking a DIY approach to building your own online marketing …
Running a full-scale social media marketing campaign for one business is a lot of work. You’re responsible for creating and scheduling content, keeping up on analytics, honing strategies, and developing a brand voice that engages directly with potential customers. All across multiple accounts, ideally with some coordination between them (but without too much crossover). Luckily …
One of the biggest challenges of social media is that it’s always changing. Old platforms switch up their interface, lose users, or disappear entirely. New, confusing platforms pop up to fill the gap. Even the old stalwarts go through massive changes over the course of a year (installed the new Snapchat update yet?). Social media …
Social media marketing is unlike any other type of marketing. Facebook, LinkedIn, and all the various platforms provide unique opportunities to build an audience organically, made up of people that are just as psyched about your product/brand/business as you are. These platforms are highly personal. It’s prudent to keep in mind that your posts will …
Making your website findable is one of the most difficult tasks in creative branding online. To be findable, your website needs to be search engine friendly. This is accomplished with a number of techniques under the banner of SEO, or Search Engine Optimization. If you’re not familiar yet, take a look at my previous post …
We’ve talked about how setting goals and tracking them is super important in planning an effective social media marketing strategy. But how do you go about that? With analytics, of course! Analytics is simply gathering data and thinking critically about what that data means in context. By using analytics wisely, you can determine whether or …
A few weeks ago, we talked about some basics of social media marketing. In that post, I went over how to set goals, decide which platforms to use, and urged you to stick to the plan. Now I’d like to get into another aspect of social media marketing that’s just as important… what the heck …
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