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Category: Online Marketing

overhead view of hands gesturing over two cups of coffee during a talk to assess client fit
Dec 21 2023

Why You Should Pay Attention to Client Fit

When you’re running a service business, client fit often falls by the wayside, no matter how long you’ve been in business. When you’re a new service business, there’s the temptation to take on every client that pays. Even if you may not want to work with a client, you might say yes just to get […]

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not quite a lead magnet--image of magnets on a whiteboard that spell the word Pixels
Oct 16 2023

Why You Need a Lead Magnet for Email Marketing

A lead magnet is a fantastic way to build your email list, and bring in regular and repeat clients and sales through your email marketing! “But wait, I haven’t done email marketing–I don’t even have a list!” you might be saying. It’s okay. A lead magnet is just what you need to grow your list, […]

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Young girl at a night market putting her hand in the hand of a robot
Jul 20 2023

When to use AI for marketing copy

EVERYONE is talking about AI-generated marketing copy as of recent. As with a lot of trends, using AI for marketing copy is something everyone feels they should be getting in on. I get it, too–it’s a tool with a lot of potential, if you know what you’re doing! Some of those changes, however? Mmmmaybe aren’t […]

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How to Choose the Perfect Instagram User Name and Attract Your Ideal Clients
May 10 2023

How to Choose the Perfect Instagram User Name and  Attract Your Ideal Clients

Did you know? Your Instagram user name isn’t just a user name – it’s your online identity, your brand’s persona, and your chance to shine on the platform. If technology feels a little intimidating, fear not! We’re here to help you create an instagram user name that’s memorable, effective, and represents your brand in the […]

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Several different mail boxes lined up next to each other.
Dec 06 2022

Does Email Marketing Work?

Social media has taken over our marketing strategies.  Every new platform promises that this is the only way you’ll connect with potential customers. This is the only way you’ll build an audience. This is the only way you’ll grow your business. But is it really?  Short answer—absolutely not. While social media is a great way […]

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a pair of hands holding fabric swatches they are choosing from
Oct 26 2022

Are the Testimonials on Your Website Costing You New Clients?

Every service-based small business loves a good testimonial. When you get good feedback from folks who love your work for all the right reasons, of course you want to paste those testimonials on your website for everyone to see! So what’s the catch? Even if it makes you feel warm and fuzzy, not every testimonial […]

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Colorful tools and office supplies laid out on a black background.
Jun 03 2022

5 Must-Have Tools for Social Media Management

Content creation is time-consuming enough without adding all of the logistics of social media management into the mix. Taking photos, shooting videos, posting, and planning can be an endless task. Then you have to figure out what to post and when. And then you still have to pay attention to how everything is working (or […]

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