Awhile back, I was asked how I avoid using AI in marketing. My first thought was, “well, I just… don’t use it?” Abstaining from chatbots and LLMs is probably easier for me than some folks. For one, I’m in the creative industry, and a lot of AI efforts have been focused on stealing creative work …
Between recent reports of censorship at TikTok, and ongoing shenanigans at Meta, now feels like a good time to ask: what alternatives are out there?
In these past few weeks, how many times have you seen someone claim, “2026 will be the year of the storyteller?” You almost certainly did NOT hear it here first. 😉 A lot of the marketing bros and self-proclaimed thought leaders are acting like this is a big revelation or a masterful prediction, too. However, …
When I read earlier this year that LinkedIn’s algorithm tends to de-prioritize posts that contain external links, I wasn’t surprised, since this is how Meta’s algorithm operates as well. I was a bit annoyed, though, to have yet another social media platform that requires a silly song and dance just to share an external link. …
Doing business these past few years has been anything but usual. Over the last few years, we’ve had to adjust our ways of thinking, working, doing, and communicating. But that doesn’t mean we have to start from square one. We can adapt many of the tools already in our toolbox and make them work in …
When you’re running a service business, client fit often falls by the wayside, no matter how long you’ve been in business. When you’re a new service business, there’s the temptation to take on every client that pays. Even if you may not want to work with a client, you might say yes just to get …
A lead magnet is a fantastic way to build your email list, and bring in regular and repeat clients and sales through your email marketing! “But wait, I haven’t done email marketing–I don’t even have a list!” you might be saying. It’s okay. A lead magnet is just what you need to grow your list, …
EVERYONE is talking about AI-generated marketing copy as of recent. As with a lot of trends, using AI for marketing copy is something everyone feels they should be getting in on. I get it, too–it’s a tool with a lot of potential, if you know what you’re doing! Some of those changes, however? Mmmmaybe aren’t …
Did you know? Your Instagram user name isn’t just a user name – it’s your online identity, your brand’s persona, and your chance to shine on the platform. If technology feels a little intimidating, fear not! We’re here to help you create an instagram user name that’s memorable, effective, and represents your brand in the …
Now that the new year and the holidays are behind us, you might be putting your email marketing on the back burner. Or you might feel stuck about what you can even do with your email marketing, if you don’t have a sale or a new service to promote. As tempting as it is to …
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