EVERYONE is talking about AI-generated marketing copy as of recent. As with a lot of trends, using AI for marketing copy is something everyone feels they should be getting in on. I get it, too–it’s a tool with a lot of potential, if you know what you’re doing! Some of those changes, however? Mmmmaybe aren’t […]
Now that the new year and the holidays are behind us, you might be putting your email marketing on the back burner. Or you might feel stuck about what you can even do with your email marketing, if you don’t have a sale or a new service to promote. As tempting as it is to […]
Social media has taken over our marketing strategies. Every new platform promises that this is the only way you’ll connect with potential customers. This is the only way you’ll build an audience. This is the only way you’ll grow your business. But is it really? Short answer—absolutely not. While social media is a great way […]
