You’ve heard it before. “Create the perfect morning routine!” “3 Hacks to 10x your productivity!” “How to force yourself into an unnatural routine to conform to society’s productivity expectations and burn yourself out!” Okay, maybe not that last one. But it seems like that’s what most “productivity hacks” actually do—force you to create some unattainable …
Social media has taken over our marketing strategies. Every new platform promises that this is the only way you’ll connect with potential customers. This is the only way you’ll build an audience. This is the only way you’ll grow your business. But is it really? Short answer—absolutely not. While social media is a great way …
Imagine your potential customer is on a quest to find a magical object. One that will solve their particular problem. After searching far and wide, they see a sign in the wilderness. Is this what they’ve been looking for? Well, maybe. It’s kind of hard to tell. The sign seems like it might point them …
Content creation is time-consuming enough without adding all of the logistics of social media management into the mix. Taking photos, shooting videos, posting, and planning can be an endless task. Then you have to figure out what to post and when. And then you still have to pay attention to how everything is working (or …
“I say who, I say when, I say how much.” —Vivian Ward, Pretty Woman Whether we like it or not, social media is an important part of modern marketing strategy. To be as visible as possible you need a strong, consistent, focused social media presence with engaging content and strategic messaging. You’ll have to regularly …
Ethical marketing. Does that even exist? When you think of marketing or sales, does your mind automatically go to some sleazy used-car salesman trope? I can’t blame you if it does. Historically, advertising hasn’t exactly been a beacon of truth. Traveling medicine shows in the late 1800s and early 1900s advertised products with truly bizarre …
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