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Tag: small business

overhead view of hands gesturing over two cups of coffee during a talk to assess client fit
Dec 21 2023

Why You Should Pay Attention to Client Fit

When you’re running a service business, client fit often falls by the wayside, no matter how long you’ve been in business. When you’re a new service business, there’s the temptation to take on every client that pays. Even if you may not want to work with a client, you might say yes just to get […]

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Several different mail boxes lined up next to each other.
Dec 06 2022

Does Email Marketing Work?

Social media has taken over our marketing strategies.  Every new platform promises that this is the only way you’ll connect with potential customers. This is the only way you’ll build an audience. This is the only way you’ll grow your business. But is it really?  Short answer—absolutely not. While social media is a great way […]

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Jan 21 2021

Doing The Work as an Anti-Racist Small Business

Last summer might feel like it happened 100 years ago, but it was a period in history that we won’t soon forget. Systemic racism came to the forefront of so many issues we faced in 2020, and folks all over the U.S. felt moved to do something about it. A lot of people and businesses […]

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Apr 06 2015

Pro Tips: Making the Most of professional services

It’s spring in Portland! And what says spring more than flowers and hayfever? Spring cleaning. Now is the time to dust off your website, or start that business you have been dreaming of. And when you do so, these Pro Tips will make make sure you have the best experience you can possibly have. While […]

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