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Apr 06 2015

Pro Tips: Making the Most of professional services

Professional level work means professional level attention to detail.
Professional level work means professional level attention to detail.

It’s spring in Portland! And what says spring more than flowers and hayfever? Spring cleaning. Now is the time to dust off your website, or start that business you have been dreaming of. And when you do so, these Pro Tips will make make sure you have the best experience you can possibly have.

While this isn’t the first time we’ve touched upon how you can make the most of the services you pay for, for the rest of spring we’ll be focusing on bringing you more pro tips and real-life case studies from those who made it work! We’ll tell you exactly how to plan out your first steps towards a successful website (especially if you’re new to the game), what to expect from a branding or website redesign, secret tips on having an (even better) headshot experience, and more!

Getting Ready to Pro-Level It

Many of our clients’ businesses started small – a hobby, a desire to break out of corporate culture, to become a successful model, real estate agent or actress, or to work independently. If your business is only just starting out, you may be hesitant to make an investment in getting a professional to design your logo, create your website, or photograph your product.

Many of us know a friend who takes “pretty good” photographs, has a printer that will print business cards just fine, or a buddy who built a website for his band back in the day. Why spend money when you don’t know if your venture will be successful – especially if money is thin on the ground? Once you start making money, then you’ll hire someone to do the logo, the design, and the business cards.

This logic is flawed – and much less likely to lead to success. Let me tell you why!

The trouble with hiring “friends” who will work for free or very little is that while intentions are often good, time is often hard to come by. You may find that if a lucrative job offer comes along, or the baby gets sick, it’s your project that ends up at the bottom of the to-do pile, leaving your business stuck in the starting blocks while others already finished the race.

A professional photographer, designer or social media manager does this for a living, and will do what they can to make sure your product is delivered on time and on budget.

 

The colourless green logo went through many different revisions until we and the client were happy with the final version.
Good design takes time! The Colourless Green logo went through several revisions, until both we and client were happy with the final version.

Additionally, if your talented friend delivers a less-than-stellar product, or even just something that’s very different than you expected, you may find yourself in an awkward situation: now you’re stuck with something you got for “free”, but isn’t what you wanted or expected. Maybe you don’t even want to use it at all! All of a sudden, your relationship is affected, and things feel hard to reconcile, and “Free” is no longer “free of trouble”.

A professional is there to do her job – and that job is to make you, paying customer, happy with the final result. We expect revisions, and we expect critique. No hard feelings!

 

Professional Headshots don't necessarily mean dull and serious
Professional Headshots don’t necessarily mean dull and serious.

Having a hobby that you want to turn into a professional business is a wonderful place to be – you have passion for a specific idea, you know the market, you know your future clients. But, transforming a side business into a sustainable, viable, thriving business needs more than just passion and some inside knowledge – it requires the ability to evaluate things critically,  and to make decisions that are less driven by emotion, and more by what is good for business.

Any successful professional will give you their feedback on what they think you need to be successful, where your brand direction is on point and where it is lacking. Your success is our success.

 

If you are about to invest your time and energy into a project, your project is much more likely to be successful if supported by professional level branding, design, and marketing. Investing in the services of a professional means taking your business seriously, and giving it the best possible chance at success.

Ready to talk about making your passion project a success? Get in touch with us!

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