Email marketing is the best thing that not enough small businesses are doing.
Not everyone is on Instagram or Facebook, but we’d bet dollars to donuts that everyone in your ideal audience checks their email. Email marketing reaches your audience whether they’re doing a social media cleanse, or aren’t on social media at all.
No matter how big or small your business is, the returns make email marketing very worth doing. If the idea of planning, strategizing, and writing so many emails makes your head hurt, however, you don’t have to miss out on the gains! Just talk to us about how we can create emails your audience looks forward to reading.
Ongoing Email Marketing Content
If you’re tired of coming up with topics for your emails, and too busy to write them, it’s time to let it go! (feels good already, doesn’t it?)
With ongoing email marketing, we won’t be spamming everyone you know or blasting out constant sales messages. With us, email marketing is about building trust, and creating content your audience looks forward to reading.
Each month, we’ll handle your email marketing from goals to writing to design. We’ll dial in your voice, strategy and schedule, craft each month’s email content, wrap it all in an on-brand design, and send it to your waiting audience at the most optimal time.
Email Welcome Sequence
Wouldn’t it be cool if people who were interested in your services got emails to help them learn what you do, and be ready to work with you?
That’s what welcome and nurture sequences are all about. They not only set the stage for every future email you send, they establish deliverability. That helps your marketing emails deftly dodge spam folders, and land where your audience will actually read them.
For your email welcome sequence, we’ll set goals and sequence timing, write helpful, compelling content for each email in your sequence, and handle cohesive design and layout of each email. Then, once the sequence is ready, we’ll set your sequence to run automatically every time someone subscribes.
I was unsure of how to [tell] new clients [about] our work. They took all of my ideas and voice, and created a beautiful, evergreen campaign we can use to introduce folks to our work!
– Caitlin O’Quinn, The Reframe Collective
Lead Magnet Coaching and Creation
You have an email list waiting for your audience to sign up… but how do you get folks to opt in? That’s where a lead magnet can help! Your lead magnet is that extra little quiz, checklist, or download to sweeten the deal and tempt your audience to sign up for your emails.
Here’s how our lead magnet process works:
- we’ll start with a coaching call to help you identify your lead magnet concept
- then, you’ll create your first draft of your lead magnet content
- we’ll get on a feedback and coaching call to review your first draft
- you’ll revise your lead magnet content
- THEN, we’ll do final editing/proofing of your content, handle the design and layout of your lead magnet, and then set up the automation on your e-mail platform, so your new perk is delivered whenever someone chooses to opt-in.
