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Category: Pro Tips

White person seated at a desk viewing trends on a smartphone, with a yellow mug in front of them. The mug has black text which reads Filled With Rage.
Dec 22 2021

In With The New: Business Trends for 2022 and Beyond

As this year comes to a close, you’re likely to be inundated with a flurry of articles and think-pieces on business trends to consider. While we definitely see value in understanding social media updates and marketing trends in general, we want to draw your attention to more significant shifts in how we’ll do business, in […]

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White smartphone with pink paper dialogue bubbles and icons
Feb 27 2020

Social Media Science: Understanding the Algorithm

Ever wonder who the mad scientist hiding behind the curtain of your social media feeds is, determining what to show you next? He’s got a name, friends: Al. Al Gorithm. OKAY terrible jokes aside: what exactly is the algorithm, and why does it matter? I appreciate the simplicity of this definition from Pedro Domingos’s The […]

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hands holding smart phone with a list of notifications
Dec 05 2019

The “Future” of Instagram: Who Likes It?

If you’re keeping up with the wild world of social media, you may have heard about Instagram testing hidden “likes” in select countries earlier this year. It seems our friends at the photo sharing platform liked what they saw (pun very much intended) enough to extend testing into the United States market. If you haven’t […]

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Listen and Question
Jul 16 2019

Does Your Brand Need to Be More… Selfish?

Yeah, I’m saying it: folks aren’t selfish enough with their brands. That’s especially true when they’re creating branding for a small business. Businesses, by nature, have their eyes on the bottom line: quarterly revenue, conversions, ROI, blah blah blah… You’ve probably heard all the buzzwords, acronyms and then some. A certain amount of that is […]

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Open concept office with multiple desks, wood floors, and natural sunlight
May 14 2019

More Joy, Less Stress: Decluttering Your Digital Space

Spring is traditionally the time of year for cleaning up and clearing out. We awaken from longer nights and cooler temperatures to more energy and more drive to get things done. We feel the urge to clear space for this newfound energy and drive. We clean up yards and gardens to encourage new growth; we […]

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