There comes a time in every small business owner’s life where she realizes she’d rather focus on delivering her offering, instead of stressing out about marketing and promotion. When that time comes, you have options! Folks like our fine team here at Upswept are happy to chat with you about making your online presence shine. […]
Simple ways to improve your website accessibility
If your website is hard to navigate for people with disabilities, you’re leaving out a potentially huge part of your audience. […]
Write Better Emails: Tips for Effective Communication
Even with the proliferation of messaging apps and social media platforms, email is still the preferred mode of professional communication. The average person can receive as many as 120 emails a day, with 99% of us checking our inboxes at least once daily. That’s a LOT of communication. How much of it is truly effective, […]
Why you (yes, you) should raise your rates
You weren’t born knowing how to set prices for your small business, or when to raise your rates. You may not have any idea what a fair price is if you’re new to your industry! Even if you have past experience, your former boss probably didn’t clue you in on the gap between your hourly […]
What Does a Social Media Manager Do?
“I say who, I say when, I say how much.” —Vivian Ward, Pretty Woman Whether we like it or not, social media is an important part of modern marketing strategy. To be as visible as possible you need a strong, consistent, focused social media presence with engaging content and strategic messaging. You’ll have to regularly […]
In With The New: Business Trends for 2022 and Beyond
As this year comes to a close, you’re likely to be inundated with a flurry of articles and think-pieces on business trends to consider. While we definitely see value in understanding social media updates and marketing trends in general, we want to draw your attention to more significant shifts in how we’ll do business, in […]
What is Web Hosting and Maintenance?
Web hosting isn’t exactly the most inspiring aspect of WordPress web design, but it’s an important one for you to know a little about. Even the best websites can deliver a sub-par user experience if they aren’t housed on the right web host! You don’t have to know everything about it, but having a basic […]
Plugins in WordPress web design: how much is too much?
Whether you have a small startup or a thriving company with a long history, WordPress is a great choice for web design. It can be daunting to dig into if you’re not a website pro, though, and there are a lot of different paths to the same end result—even if not every path is necessarily […]
You Are Not 2D: Making Resolutions that Reflect Your Humanity
If there’s one thing a project manager loves, it’s lists, and your friendly Upswept PM is no exception. I make “New Year’s” resolutions every other week in my Evernote App. I put things onto my to-do list that I’ve already done just so I get the dopamine hit from checking it off. “Should I make […]
Why You Aren’t Getting Website Leads
I believe that a website should do more than take up space on the internet. I’ve created websites with features ranging from online booking to membership programs to interactive quizzes, and y’all, the power of a website as a business tool is massive. A pretty universal goal for most any website, however? Get someone to […]