Whether you have a small startup or a thriving company with a long history, WordPress is a great choice for web design. It can be daunting to dig into if you’re not a website pro, though, and there are a lot of different paths to the same end result—even if not every path is necessarily …
If there’s one thing a project manager loves, it’s lists, and your friendly Upswept PM is no exception. I make “New Year’s” resolutions every other week in my Evernote App. I put things onto my to-do list that I’ve already done just so I get the dopamine hit from checking it off. “Should I make …
I believe that a website should do more than take up space on the internet. I’ve created websites with features ranging from online booking to membership programs to interactive quizzes, and y’all, the power of a website as a business tool is massive. A pretty universal goal for most any website, however? Get someone to …
Ever wonder who the mad scientist hiding behind the curtain of your social media feeds is, determining what to show you next? He’s got a name, friends: Al. Al Gorithm. OKAY terrible jokes aside: what exactly is the algorithm, and why does it matter? I appreciate the simplicity of this definition from Pedro Domingos’s The …
“Values” has become a bit of a buzzword in the age of online branding. Buzzwords aren’t exactly our favorite thing, but behind the buzz, we do believe there’s a lot of value in seeing and identifying your values–both as a person and as an organization. What do you want to see in your business? Once you’ve …
If you follow us on social media (hint, hint), you’ve probably seen some of the year-in-review questions Upswept has been posing. One question was particularly convicting for me: did you take enough time to rest this year? Anyone reading this right now probably has a lot to do and very little time to just sit …
If you’re keeping up with the wild world of social media, you may have heard about Instagram testing hidden “likes” in select countries earlier this year. It seems our friends at the photo sharing platform liked what they saw (pun very much intended) enough to extend testing into the United States market. If you haven’t …
Yeah, I’m saying it: folks aren’t selfish enough with their brands. That’s especially true when they’re creating branding for a small business. Businesses, by nature, have their eyes on the bottom line: quarterly revenue, conversions, ROI, blah blah blah… You’ve probably heard all the buzzwords, acronyms and then some. A certain amount of that is …
Spring is traditionally the time of year for cleaning up and clearing out. We awaken from longer nights and cooler temperatures to more energy and more drive to get things done. We feel the urge to clear space for this newfound energy and drive. We clean up yards and gardens to encourage new growth; we …
If you’ve been following Upswept Creative for some time, you’ve likely noticed things look a bit different these days. Don’t fret – our purpose and mission haven’t changed; just our brand identity! Let’s be real, though: it’s not just a brand identity. It’s a first impression, an aesthetic, a mood, a visual representation of what …
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