We’ve already discussed one of the most formidable monsters of them all, the Problem of Good, Fast, and Cheap. Now, let me tell you about Scope Creep, how to stop it in its tracks, and still achieve the final product you want. The Siren Song of a Private Patio When I was a teenager, my […]
One of the biggest challenges of social media is that it’s always changing. Old platforms switch up their interface, lose users, or disappear entirely. New, confusing platforms pop up to fill the gap. Even the old stalwarts go through massive changes over the course of a year (installed the new Snapchat update yet?). Social media […]
Partnership and Collaboration are two of our core values at Upswept Creative. We bring this collaborative spirit to all of our projects, not only putting our individual skills and expertise to work as a team for our clients, but also nurturing partnership with our clients. Getting to know you and your business over the course […]
When we talk website design with potential clients, one thing we hear pretty regularly is, “I have no idea what this kind of thing costs.” It’s not just about shopping around between different providers, either–there are a lot of factors that can affect your total investment. If you want to get a better sense of […]
A letter without a message is just a blank piece of paper in a fancy envelope. (And who wants to look at that?) How Design Communicates When we build websites, draw logos, and make marketing assets, we’re using our (awesome) creative powers to help our clients share their message. We use colors, shapes, letterforms, photo […]
At the beginning of August we introduced Janet Price, a Portland makeup artist we love. Janet had so much great advice for achieving professional success that we thought it deserved more than one blog post! Process and technique can sometimes be hard to communicate to the average person, when you work in a creative field. […]
Designers have a reputation for being fussy, opinionated, and disinterested in client feedback, or even for needing to have things their way concerning your project. But your pals at Upswept are here to say that when you work with us, that is simply not the case. We believe that design is a collaborative process between […]
Branding can be a hard thing to understand. You know that a strong brand can help you land more clients and make more sales, but you may wonder: how does that happen? It’s important to make your brand distinctive, so it sticks in your clients mind. That means knowing your own values and staying in touch with […]
A logo is a key brand element for any company. Whether a new startup venture, or a well-established company, getting your logo design (or redesign!) nailed down feels good, and can help re-energize your company going into the new year. Approaching logo design can be a real challenge. A good logo design will fit the […]
Building and nurturing a strong brand is a process. It take time and focus, and the process isn’t always clear. It’s easy to put your focus in the wrong places when you create a new business brand, or rebrand an existing business. Here are a couple of mistakes to watch out for during the process, […]
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