Often a project has multiple stakeholders who need or want to weigh in on a project. We call this designing for a committee. Whether your team of stakeholders is co-owners of small business, an entire non-profit Board of Directors, or representatives from each department in your operation, it can be quite valuable to tap into the knowledge and perspectives of a diverse group. But designing for a committee can also contribute to confusion, frustration, and missed deadlines. Here’s how to get it right.
It may be tempting to send your designer a digest of everyone’s feedback. We’re always asking for more feedback, aren’t we? But this is a case when quantity does not equal quality.
If one person on your team likes the green color in our logo concepts, and another thinks it’s too evocative of grass clippings, that leaves your designer with no clear path forward. We cannot both change and not change this possibly-too-grassy green, and we may not have a firm grasp on whose opinion carries more or less weight within your group.
Make sure you distill your group’s opinion in a coherent way. It should sound like it could be the opinion of one person.
Effective communication with your designer is key. As the Committee grows, however, so does the risk for communication breakdown, especially over e-mail.
You may feel tempted to e-mail five of your team members about your project, and copy your designer so they they can “overhear” the conversation, but that can actually be counterproductive! For one, there is a social context that your designer is likely wholly unaware of. They don’t know the dynamics of your team as well as you do. They can’t rely on existing relationships to understand the subtext of the messages.
Additionally, details can also be easily lost in long group e-mail discussions. Sifting through e-mail threads to look for possibly-actionable directives isn’t an effective use of your design team’s time or expertise. A clearly-stated action is guaranteed to get the job done faster.
Curb the Committee
Being mindful of your communication and workflow can make all the difference in keeping dangers of The Committee from derailing your project. Here are our top tips:
Develop a trusting relationship. At the risk of sounding like a relationship counselor, you’ve all got to trust each other. Keep in mind that you’ve hired your design team specifically for their experience and expertise. Making you look awesome is why they’re here, and your cooperation and trust lets them do their best work!
Set expectations and boundaries, and speak up if something’s not working well for you. Talking about expectations at the outset of a project is an important part of getting started, and becomes even more critical if you’re working as a group.
- Ask for a transparent project plan and an estimated timeline.
- Discuss the ways you’ll all help to keep the project on-track, such as responding to queries within an agreed-upon period of time.
- If your designer hasn’t provided you with any, ask for feedback guidelines to help make the most of your review.
- If you have a problem, let your designer know what’s up promptly instead of simmering in your dissatisfaction. Sometimes workflows or communication plans need fine-tuning.
Assign a single point of contact to communicate with your designer. It’s likely that they have one individual who’s managing the details of your project, so your point of contact can take on a similar role. Over time, you’ll get to know each other’s communication styles, making collaborating on the project easier and more rewarding.
Take a moment to consolidate everyone’s feedback, whether you are meeting with your design team in person or sending an e-mail with your notes. Putting your feedback into one unified voice will make it much easier for your designers to understand and tackle your requests, while taking advantage of the richness of multiple perspectives.
Are you feeling as excited as we are about leveling up your brand’s presence online and in print? Team Upswept can’t wait to dig deep into the design problems keeping you up at night. Let us know what’s on your mind and schedule your free Clarifying Consultation today.