If you’ve been following Upswept Creative for some time, you’ve likely noticed things look a bit different these days. Don’t fret – our purpose and mission haven’t changed; just our brand identity! Let’s be real, though: it’s not just a brand identity. It’s a first impression, an aesthetic, a mood, a visual representation of what […]
Whether your business is new or you’re re-visioning it, there’s bound to be a lot of excitement and energy around it! In fact, you may even have a very specific idea for your logo, with lush colors, and watercolor effects, and beautiful, finely detailed linework, and… Okay, hang on. There may be room for really […]
We spend our days designing dreamy websites, and we’ve learned that you shouldn’t trust just anyone with your content. Content is what makes you memorable, and it’s never a place to cut corners! That’s why, when we were looking to tune up our website copy a few months ago, we called in Kelley Gardiner Content & […]
OR: Why Your Website Doesn’t Keep Your Audience We’re about honest design here at Upswept, so today I’m opening with an honest admission: as much as I enjoy and rely on my Mac, and my iPad, and my iPhone, I never enjoy going to the Apple Store. A recent trip to the Apple Store also […]
As one indicator of success, we zoomed in on our creative proposals. In 2017, we had an acceptance rate that we felt pretty good about. But, end-of-year goal setting isn’t about maintaining the status quo, and we wanted to put some of the same problem-solving tools that we use on client projects to work internally. […]
Black Friday is almost upon us, and your inbox is probably full of big-box sale announcements and “doorbuster” deals! But, you don’t have to suffer through long lines or sidewalk campouts. We talk often about shopping locally, but here’s a reminder that you have a choice: do your holiday shopping locally, and you’ll support small […]
It’s not often that I get political in this space, but after Wednesday’s directive from the Justice Department that businesses can discriminate against workers based on their gender identity, what I’m about to write feels both right and necessary. Upswept Creative is now in its 7th year, and for the first few years, it was […]
Upswept client Lindsay Kandra believes that movement and mindfulness can transform your life. She created Three Peaks Wellness in Bend, Oregon with two goals: to work as a counselor with individuals who want to explore a more holistic approach to mental wellness, and to be a consultant with with movement and wellness professionals who want […]
UPDATE: this position is now closed as of Oct 26th, 2018! Thank you for your interest! We’re seeking someone who’s interested in social media management for small-to-medium-sized businesses. It’s currently a part-time, ongoing role, but it’s growing into a larger time commitment–-the more you bring to the role, the better it is for both of […]
The web is a go-to place for your audience to learn about–and buy from!–your business. As the online market grows, security is becoming more important, both for you and your customers. A secure site means that the people who visit you online feel safer, and are more likely to stick around. That’s why, beginning this […]
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