What’s With All the Major Changes Happening in Online Marketing? Over the past few months, it seems like online marketing (social media) has been turned upside down. From the latest (infuriating) Meta updates to the TikTok ban, to the possibility of breaking up Google’s search and advertising tools, major changes seem to be hiding around […]
You may have recently caught wind of the dust-up between WP Engine and WordPress. Maybe you didn’t even get the details, and you just heard that “something” was happening between WP Engine and WordPress. Tech folks like me had some Big Feelings about it. (nerds having strong opinions? Who could’ve predicted?! 😆) For business owners, however, […]
To say ‘running a small business is hard’ is an understatement. We put so much of ourselves into making our business the best it can be, and inevitably, we make some mistakes along the way. They’re usually not as earth-shattering as we think, and even when it feels dire, we learn from those stumbles and […]
Doing business these past few years has been anything but usual. Over the last few years, we’ve had to adjust our ways of thinking, working, doing, and communicating. But that doesn’t mean we have to start from square one. We can adapt many of the tools already in our toolbox and make them work in […]
When you’re running a service business, client fit often falls by the wayside, no matter how long you’ve been in business. When you’re a new service business, there’s the temptation to take on every client that pays. Even if you may not want to work with a client, you might say yes just to get […]
Meeting with a creative team marks an exciting time for a small business owner. You’re watching your business grow, and it feels like the right time to rebrand or upgrade your website. You may feel so inspired that you’re bursting at the seams with ideas to share. That’s great! Before you jump right into the […]
EVERYONE is talking about AI-generated marketing copy as of recent. As with a lot of trends, using AI for marketing copy is something everyone feels they should be getting in on. I get it, too–it’s a tool with a lot of potential, if you know what you’re doing! Some of those changes, however? Mmmmaybe aren’t […]
Did you know? Your Instagram user name isn’t just a user name – it’s your online identity, your brand’s persona, and your chance to shine on the platform. If technology feels a little intimidating, fear not! We’re here to help you create an instagram user name that’s memorable, effective, and represents your brand in the […]
Now that the new year and the holidays are behind us, you might be putting your email marketing on the back burner. Or you might feel stuck about what you can even do with your email marketing, if you don’t have a sale or a new service to promote. As tempting as it is to […]
There comes a time in every small business owner’s life where she realizes she’d rather focus on delivering her offering, instead of stressing out about marketing and promotion. When that time comes, you have options! Folks like our fine team here at Upswept are happy to chat with you about making your online presence shine. […]
