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Books to Read for Better Work-Life Balance in 2020

Dec 05 2019

The “Future” of Instagram: Who Likes It?

If you’re keeping up with the wild world of social media, you may have heard about Instagram testing hidden “likes” in select countries earlier this year. It seems our friends at the photo sharing platform liked what they saw (pun very much intended) enough to extend testing into the United States market. If you haven’t […]

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Nov 21 2019

Get That “Yes”: Your Customer’s Journey Starts With Content

For a lot of people, the web seems like weird tech magic—you create something out of bits and bytes, and it somehow generates sales, right? For organizations redesigning their websites, the “process” might look like this: Build new website and launch it. …???… Profit! Sounds pretty easy, right? Not so, friends. An updated design isn’t […]

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Nov 07 2019

Is It Time to Give Up on Facebook?

I’d wager a guess that many of us spend more time on social media sites than we’re willing to admit publicly. Don’t worry; I’m not here to judge! If anything, I’m here to gently remind you, my small business owner friend, to use social media more to your advantage. According to the Pew Research Center, […]

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Sep 11 2019

Cascadia Blade Works puts an end to dull moments with sharp tools

One of the real joys of our work is bringing an exciting venture to life, and Cascadia Blade Works has excitement going for them in spades. Connecting with them was a learning experience not only in the technicalities of blade sharpening, but also in the power of connecting with your values, and following the path […]

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Aug 28 2019

How to Scale for Your Audience and Your Own Team

HOPE Animal-Assisted Crisis Response is a non-profit organization that trains comfort dogs and animal handler response teams, and sends their specially-trained teams to provide emotional support in the wake of crisis events. HOPE has a long history of serving the community, and they’ve grown into a seven-region organization with volunteers nationwide. When we connected with […]

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Apr 23 2019

The Story Behind The Rebrand

If you’ve been following Upswept Creative for some time, you’ve likely noticed things look a bit different these days. Don’t fret – our purpose and mission haven’t changed; just our brand identity! Let’s be real, though: it’s not just a brand identity. It’s a first impression, an aesthetic, a mood, a visual representation of what […]

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Kelley Gardiner copwriter headshot
Feb 04 2019

Making Content that Connects

We spend our days designing dreamy websites, and we’ve learned that you shouldn’t trust just anyone with your content. Content is what makes you memorable, and it’s never a place to cut corners! That’s why, when we were looking to tune up our website copy a few months ago, we called in Kelley Gardiner Content & […]

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