Business

What’s the deal with Instagram Edits?

Back in April, Instagram launched its new platform-integrated video editing app, Edits, to a mixed bag of reviews. Some of them are positive, though.  Now, if you’ve been following along with me these past few months, you can guess my feelings about giving Meta access to even more of our time, energy, and money. 😉 …

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Big Shifts in the Online Marketing Realm!

What’s With All the Major Changes Happening in Online Marketing? Over the past few months, it seems like online marketing (social media) has been turned upside down. From the latest (infuriating) Meta updates to the TikTok ban, to the possibility of breaking up Google’s search and advertising tools, major changes seem to be hiding around …

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Do I need to worry about what’s going on with WP Engine and WordPress?

You may have recently caught wind of the dust-up between WP Engine and WordPress. Maybe you didn’t even get the details, and you just heard that “something” was happening between WP Engine and WordPress. Tech folks like me had some Big Feelings about it. (nerds having strong opinions? Who could’ve predicted?! 😆) For business owners, however, …

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Why You Should Pay Attention to Client Fit

When you’re running a service business, client fit often falls by the wayside, no matter how long you’ve been in business. When you’re a new service business, there’s the temptation to take on every client that pays. Even if you may not want to work with a client, you might say yes just to get …

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How To Prepare For A Consultation

Meeting with a creative team marks an exciting time for a small business owner. You’re watching your business grow, and it feels like the right time to rebrand or upgrade your website. You may feel so inspired that you’re bursting at the seams with ideas to share. That’s great! Before you jump right into the …

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How to Choose the Perfect Instagram User Name and  Attract Your Ideal Clients

Did you know? Your Instagram user name isn’t just a user name – it’s your online identity, your brand’s persona, and your chance to shine on the platform. If technology feels a little intimidating, fear not! We’re here to help you create an instagram user name that’s memorable, effective, and represents your brand in the …

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