Now that the new year and the holidays are behind us, you might be putting your email marketing on the back burner. Or you might feel stuck about what you can even do with your email marketing, if you don’t have a sale or a new service to promote. As tempting as it is to […]
There comes a time in every small business owner’s life where she realizes she’d rather focus on delivering her offering, instead of stressing out about marketing and promotion. When that time comes, you have options! Folks like our fine team here at Upswept are happy to chat with you about making your online presence shine. […]
If your website is hard to navigate for people with disabilities, you’re leaving out a potentially huge part of your audience. […]
Content creation is time-consuming enough without adding all of the logistics of social media management into the mix. Taking photos, shooting videos, posting, and planning can be an endless task. Then you have to figure out what to post and when. And then you still have to pay attention to how everything is working (or […]
You weren’t born knowing how to set prices for your small business, or when to raise your rates. You may not have any idea what a fair price is if you’re new to your industry! Even if you have past experience, your former boss probably didn’t clue you in on the gap between your hourly […]
To say we’re living in interesting times is quite the understatement. It seems each day brings news of a new injustice, signs of economic instability, and public health challenges. If you run your own business, you may find yourself questioning much of what you’re doing these days. Should you be more vocal about current events? […]
At one point or another, I think just about every small business owner who’s found themselves a bit strapped for resources has asked themselves: “can I build my own business website? Even just something basic to prove that my business exists?” I’ll freely admit that I’m biased when I tell you that, well, I don’t […]
As this year comes to a close, you’re likely to be inundated with a flurry of articles and think-pieces on business trends to consider. While we definitely see value in understanding social media updates and marketing trends in general, we want to draw your attention to more significant shifts in how we’ll do business, in […]
Ethical marketing. Does that even exist? When you think of marketing or sales, does your mind automatically go to some sleazy used-car salesman trope? I can’t blame you if it does. Historically, advertising hasn’t exactly been a beacon of truth. Traveling medicine shows in the late 1800s and early 1900s advertised products with truly bizarre […]
You know that a website or social media project needs skilled hands and heads to get the job done, but don’t forget the supporting shoulder that helps everyone reach the finish line! That would be the project manager, whose job it is to translate between client and creator, manage meetings, and make sure all the […]
