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Owning This Moment: Smarter Social Media for Social Justice

crowd of protesters
Jun 25 2020

Owning This Moment: Smarter Social Media for Social Justice

Social media has become an incredibly powerful tool for communication, marketing… and activism. Just like any other tool, there are right ways and wrong ways to wield it. Examples of performative allyship and hashtags gone awry make it more evident than ever that those of us using social media for our businesses need to be […]

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Dec 05 2019

The “Future” of Instagram: Who Likes It?

If you’re keeping up with the wild world of social media, you may have heard about Instagram testing hidden “likes” in select countries earlier this year. It seems our friends at the photo sharing platform liked what they saw (pun very much intended) enough to extend testing into the United States market. If you haven’t […]

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Nov 21 2019

Get That “Yes”: Your Customer’s Journey Starts With Content

For a lot of people, the web seems like weird tech magic—you create something out of bits and bytes, and it somehow generates sales, right? For organizations redesigning their websites, the “process” might look like this: Build new website and launch it. …???… Profit! Sounds pretty easy, right? Not so, friends. An updated design isn’t […]

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Nov 07 2019

Is It Time to Give Up on Facebook?

I’d wager a guess that many of us spend more time on social media sites than we’re willing to admit publicly. Don’t worry; I’m not here to judge! If anything, I’m here to gently remind you, my small business owner friend, to use social media more to your advantage. According to the Pew Research Center, […]

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Sep 11 2019

Cascadia Blade Works puts an end to dull moments with sharp tools

One of the real joys of our work is bringing an exciting venture to life, and Cascadia Blade Works has excitement going for them in spades. Connecting with them was a learning experience not only in the technicalities of blade sharpening, but also in the power of connecting with your values, and following the path […]

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