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How to Choose the Perfect Instagram User Name and Attract Your Ideal Clients
How to Choose the Perfect Instagram User Name and Attract Your Ideal Clients
May 10 2023

How to Choose the Perfect Instagram User Name and  Attract Your Ideal Clients

Did you know? Your Instagram user name isn’t just a user name – it’s your online identity, your brand’s persona, and your chance to shine on the platform. If technology feels a little intimidating, fear not! We’re here to help you create an instagram user name that’s memorable, effective, and represents your brand in the best way possible. 

Want the tips you need to attract more followers, and build a powerful online presence that truly reflects your business? We’ve got ‘em! Let’s get started!

Wait… what’s the difference between an Instagram name, username, and bio?

Great question! Here’s a quick anatomy lesson for your instagram profile.

Instagram user name: Your Instagram user name is your digital identity on the platform. It’s the name you pick when you sign up for an account and what people use to find and tag you in posts and stories. Your username also appears in your profile’s URL. Keep in mind that you only have 30 characters to work with, and no spaces or emojis are allowed. You can change this every few weeks, but if you change it too often, you might confuse your followers or break backlinks to your profile.

Instagram name: Your Instagram name is what appears at the top of your profile, just below your username. It can be your real name, business name, or nickname, and it’s separate from your username. Your name is an essential part of your brand identity on Instagram, and it’s one of the first things people will see when they visit your profile. You can have up to 30 characters, but Instagram may limit how often you can change it. The best part? Your name can contain emojis and special characters, so feel free to get creative!

Instagram bio: Your Instagram bio is like a mini-introduction to your brand or personality, so it’s super important to make it count! Keep it short and sweet – no more than 150 characters – and highlight who you serve, what you do, and any impressive accomplishments. Use emojis to add some personality and emphasize key brand elements or values. And don’t forget to include a call-to-action to your business links – let your followers know how they can take the next step with you!

…so how do I choose the best user name for me?

A few quick tips for choosing your instagram user name:

There are some basics to keep in mind when picking an Instagram user name: 

  • keep it simple and memorable. 
  • avoid using numbers or special characters that might confuse your audience
  • stick to letters and short, catchy names that people can easily remember. 

It’s also a good idea to check if your username is available on other social media platforms, to maintain consistency across all profiles. 

Use keywords related to your niche or industry.

Using keywords in your Instagram user name is a great way to attract the right followers and grow your biz. Suppose you’re a master gardener, using keywords like “seed” or “plant” in your name can increase your visibility to people searching for those topics on social media platforms like Instagram.

But, don’t go overboard! Too many keywords can make your username too complicated. So, keep it short, sweet, and memorable.

Why keyword research is important before you choose your instagram user name

Before you jump into picking a name, let’s talk about why keyword research matters. By finding the right keywords and using them in your username, you’ll be more easily discovered by your ideal audience, leading to more followers and a stronger online presence. Plus, keeping up with popular hashtags and industry trends can give your profile that extra oomph. 

There are some great free tools out there, like Instagram’s search feature or Google Trends, but if you’re looking for more in-depth information, you could check out paid options like Ubersuggest and VidIQ

The key is to know your customers and their needs, and make sure your username reflects the solution you’re offering. So, let’s get searching and make your Instagram profile shine!

How to find the right keywords to target

Think of keywords as the secret code people use to find what they’re looking for online. By doing some keyword research and choosing the best ones for your business, you can make it easier for potential customers to find you. 

But here’s the catch: you need to be strategic. Don’t go for those broad and competitive keywords that everyone else is using. Instead, focus on specific keywords that have low competition and high search volume. That way, you’ll stand out from the crowd and attract the right people to your business. 

How to use use keywords in your Instagram user name

Ready to optimize your Instagram username and attract your ideal audience? One simple tip is to use relevant keywords in your username. Try incorporating one or two high-traffic keywords that represent your brand and keep it catchy and easy to remember. For example, if you’re a fitness coach for young women, a username like “FitGirlCoach” or “HealthyHabitsHQ” could be effective. 

In conclusion…

I hope this article has left you feeling inspired and ready to take on the world of social media and SEO! Remember, using keywords strategically can truly make all the difference in getting your business noticed by potential customers.

But, if you’re feeling overwhelmed or just want to take your online presence to the next level, don’t hesitate to reach out to Upswept Creative! We’re here to help and would be thrilled to work with you.

Keep shining bright, and go get ’em!

You can follow us on Instagram @upsweptcreative for all of our thoughts about social media for modern entrepreneurs