What’s With All the Major Changes Happening in Online Marketing? Over the past few months, it seems like online marketing (social media) has been turned upside down. From the latest (infuriating) Meta updates to the TikTok ban, to the possibility of breaking up Google’s search and advertising tools, major changes seem to be hiding around […]
Whether you saw our post on social, you’ve only heard whispers, or this is your first time hearing about it, these days you need social SEO. But what even is social SEO? Social SEO refers to collectively optimizing your social media profiles and content. The goal is to make your social easier to discover on […]
A lead magnet is a fantastic way to build your email list, and bring in regular and repeat clients and sales through your email marketing! “But wait, I haven’t done email marketing–I don’t even have a list!” you might be saying. It’s okay. A lead magnet is just what you need to grow your list, […]
EVERYONE is talking about AI-generated marketing copy as of recent. As with a lot of trends, using AI for marketing copy is something everyone feels they should be getting in on. I get it, too–it’s a tool with a lot of potential, if you know what you’re doing! Some of those changes, however? Mmmmaybe aren’t […]
Did you know? Your Instagram user name isn’t just a user name – it’s your online identity, your brand’s persona, and your chance to shine on the platform. If technology feels a little intimidating, fear not! We’re here to help you create an instagram user name that’s memorable, effective, and represents your brand in the […]
It’s January! We’re stepping into another year! Renewal! Huge goals! Time for big changes! Time to… redesign your website?! That kind of energy is huge this time of year, in life and in business. We want to make the most of it, so it’s tempting to do ALL THE THINGS… and yet, you probably don’t […]
Social media has taken over our marketing strategies. Every new platform promises that this is the only way you’ll connect with potential customers. This is the only way you’ll build an audience. This is the only way you’ll grow your business. But is it really? Short answer—absolutely not. While social media is a great way […]
Every service-based small business loves a good testimonial. When you get good feedback from folks who love your work for all the right reasons, of course you want to paste those testimonials on your website for everyone to see! So what’s the catch? Even if it makes you feel warm and fuzzy, not every testimonial […]
Imagine your potential customer is on a quest to find a magical object. One that will solve their particular problem. After searching far and wide, they see a sign in the wilderness. Is this what they’ve been looking for? Well, maybe. It’s kind of hard to tell. The sign seems like it might point them […]
At one point or another, I think just about every small business owner who’s found themselves a bit strapped for resources has asked themselves: “can I build my own business website? Even just something basic to prove that my business exists?” I’ll freely admit that I’m biased when I tell you that, well, I don’t […]
