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not quite a lead magnet--image of magnets on a whiteboard that spell the word Pixels
Not quite the magnets we’re talking about, heh. Photo by Tima Miroshnichenko
Oct 16 2023

Why You Need a Lead Magnet for Email Marketing

A lead magnet is a fantastic way to build your email list, and bring in regular and repeat clients and sales through your email marketing!

“But wait, I haven’t done email marketing–I don’t even have a list!” you might be saying.

It’s okay. A lead magnet is just what you need to grow your list, get a foothold in email marketing, and grow your business! 

If you’re not sure how to create a lead magnet, or even what one is, we’ve got you covered.

What is a lead magnet?

A lead magnet is a free item or service that you offer in exchange for a visitor’s contact information. 

You’ve likely seen a lead magnet before, in forms like these:

  • 15% off your first order from an online shop
  • A free trial of a software subscription or service
  • A downloadable checklist or guide
  • A webinar or other online learning

There are other ways to get creative with your lead magnet, but it can also be really simple, if that’s what feels right for your business.

Why do I need a lead magnet?

Simply put: a lead magnet is the extra incentive your audience needs to sign up for your list! 

The online space gets more crowded by the day, and “Sign up for our newsletter” just isn’t enough to motivate your audience to subscribe anymore. 

By offering your audience a bonus, you’ll motivate them to sign up. For service providers, you’re also giving yourself the opportunity to build trust, and remind them of what you offer, so each person who signs up is more likely to buy from you.

How do I create my own lead magnet?

Insane Clown Posse meme with text: 'Magnets. How do they work?!'
Don’t know much about lead magnets? It’s okay, they don’t, either. 😉

Okay, so you’re all-in on creating a lead magnet for your business… but how do you get started? There are a few things to keep in mind, as you come up with an idea for yours:

Solve a (small) problem your ideal client has.

A lead magnet should provide some value to your audience, so they feel that they’ve gotten some benefit from signing up for your email list. Whether you offer a discount, a consultation, or a free guide, it should help your ideal client solve a problem they deal with.

Make it short, sweet, and easy to use.

When we say “small problem,” we mean that! You don’t want to give away all of your genius for free–you just want to offer a taste. Then, they’ll be more motivated to book you for deeper work.

Show yourself as the expert you are!

Your lead magnet isn’t just for getting subscribers–it’s there to help you build trust, too. You know so much about what you do for work, and your audience is signing up to get a sample of that. 

Share info and strategies in your lead magnet that show off your expertise, and your audience will remember you as an expert!

Deliver it instantly!

Your lead magnet should give folks that sweet dopamine hit of accomplishment, by delivering your offer right when they sign up! The more you delay on delivery, the less likely they are to engage with it and discover how great you are.

You can set up most email platforms to deliver an email right away when a new subscriber joins, so make sure to take advantage of that.

Feeling lost with creating your own lead magnet?

We offer Lead Magnet Coaching and Creation, to guide you through identifying the slice of genius you want to share and distilling it into an enticing offer that gets folks signing on, and gets delivered in a snap. Find out more about how we can help you attract more clients!