It’s January! We’re stepping into another year! Renewal! Huge goals! Time for big changes! Time to… redesign your website?! That kind of energy is huge this time of year, in life and in business. We want to make the most of it, so it’s tempting to do ALL THE THINGS… and yet, you probably don’t […]
Social media has taken over our marketing strategies. Every new platform promises that this is the only way you’ll connect with potential customers. This is the only way you’ll build an audience. This is the only way you’ll grow your business. But is it really? Short answer—absolutely not. While social media is a great way […]
“I say who, I say when, I say how much.” —Vivian Ward, Pretty Woman Whether we like it or not, social media is an important part of modern marketing strategy. To be as visible as possible you need a strong, consistent, focused social media presence with engaging content and strategic messaging. You’ll have to regularly […]
Whether you’re brand-spanking new to business or you’re a well-oiled entrepreneurial machine, you likely know that the best way to stake your claim on our wild world wide web is to secure a domain name and build yourself a quality website. This way you’ve carved out a guaranteed space to share who you are and […]
When you run your own business, you naturally wear many hats. Founder, creator, customer service rep, shipper… the roles can seem endless, especially when you’re first starting out. One role that’s especially important: marketing. While you may not think of yourself as a marketer, you do know your business better than anyone, which is handy […]
Visitors to your website are usually there for a purpose, and it’s important that all the content you write shows them what to do to fulfill that purpose. Imagine you’re having a party at your house (I know I have been imagining it a lot this year!). What would you do to make a guest […]
If I were to tell you that you should use SEO keywords in your website copy, you might have a few questions: Who are you and how did you get into my house? How do I find good keywords without having to spend a bunch of money on online tools I won’t actually use that […]
With all of the twists and turns our lives and our businesses have taken in the past year, it’s only natural that we’d look for new ideas and new ways to engage and connect with our people. Truth is, though: one of the most effective tools for staying connected is one you’ve had in your […]
Like SEO, the phrase “good content” gets thrown around a lot as “something you need” for your website. So if your ears start ringing when you hear it, I can’t really blame you. To keep the definition simple, website “content” is anything that the website contains that informs or entertains the client. Things that make […]
I know, I know, the idea of having eight-legged beasts crawl my website gives me the heebie-jeebies, too. But organizing your site like a well-structured web is honestly the key to the SEO prize you want: getting seen when your potential customers query a search engine. I apologize for the arachnid symbology, as I often […]
