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Tag: marketing

Feb 19 2022

What Does a Social Media Manager Do?

“I say who, I say when, I say how much.” —Vivian Ward, Pretty Woman Whether we like it or not, social media is an important part of modern marketing strategy.  To be as visible as possible you need a strong, consistent, focused social media presence with engaging content and strategic messaging. You’ll have to regularly […]

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bulldog sits in a silver car, perhaps driving traffic to a website
Apr 28 2021

Drive Traffic to Your Website Using Social Media

Whether you’re brand-spanking new to business or you’re a well-oiled entrepreneurial machine, you likely know that the best way to stake your claim on our wild world wide web is to secure a domain name and build yourself a quality website. This way you’ve carved out a guaranteed space to share who you are and […]

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close-up of a smartphone showing a large thinking emoji, possibly mulling over social media content ideas
Apr 01 2021

What The Heck Do I Post? Social Media Content Ideas For Your Business

When you run your own business, you naturally wear many hats. Founder, creator, customer service rep, shipper… the roles can seem endless, especially when you’re first starting out. One role that’s especially important: marketing. While you may not think of yourself as a marketer, you do know your business better than anyone, which is handy […]

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Old timey construction tools shown from above, representing how to build an SEO foundation with Good Content
Aug 17 2020

Good Content: the Cornerstone of SEO

Like SEO, the phrase “good content” gets thrown around a lot as “something you need” for your website. So if your ears start ringing when you hear it, I can’t really blame you.  To keep the definition simple, website “content” is anything that the website contains that informs or entertains the client. Things that make […]

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A card catalog with two open drawers
May 19 2020

What is SEO exactly?

“What is SEO?” you type into the search bar. In microseconds, the algorithm delivers its results. These results come from a never-ending process of collecting data from every website on the internet and indexing them within a virtual library. And it’ll probably turn up something like: “SEO, or Search Engine Optimization, is the process of […]

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Dec 22 2017

The Balancing Act of Social Media Marketing

Social media marketing is unlike any other type of marketing. Facebook, LinkedIn, and all the various platforms provide unique opportunities to build an audience organically, made up of people that are just as psyched about your product/brand/business as you are. These platforms are highly personal. It’s prudent to keep in mind that your posts will […]

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