Now that the new year and the holidays are behind us, you might be putting your email marketing on the back burner. Or you might feel stuck about what you can even do with your email marketing, if you don’t have a sale or a new service to promote.
As tempting as it is to take it off your to-do list, it is worth it to keep your email marketing efforts consistent year-round! There are a few reasons you might not have considered, too.
You’ve probably experienced this as a consumer: a major holiday comes up, and suddenly you’re bombarded with promo emails from every list you’ve joined, and every website you’ve ever purchased from. And then, they disappear for 6 months or a year.
It can get irritating, and also feels, well, kind of gross, right? It’s like that business only thinks about you when they want something from you.
Right now, you probably send out an email blast when it’s a typically busy day or season for you. Still, you’ll often see even more benefit with consistent email marketing.
Every email you send throughout the year is an opportunity to upsell to your current clients. It also keeps you top-of-mind, so when a potential client does need you, you’re the first person they call.
Email marketing can teach your audience.
When I say “teach,” I’m not just talking about giving away free advice.
Email isn’t constricted by character counts or image requirements, which makes it a great way to educate your audience about what you do.
By using email marketing year-round, you can answer common questions, and talk in more depth about what makes you different from your competitors. People will be able to read your emails and know if you’re the right person to help them before they even reach out to you.
Best of all, email can give your readers a clear sense of who your audience actually is. If they learn that they’re not for you, they can simply unsubscribe–leaving you with a curated list of folks who ARE right for you.
Your email list is all yours!
A lot of your small business pals are probably buzzing about social media, whether they love it or hate it. The thing none of them talk about often enough, however, is that the social media platform controls everything you do on it. Your posts, your connections, the loyal fan base that you worked so hard to build–even whether you have access to keep using it.
With billionaires buying social platforms, banning users for flimsy reasons, and generally behaving badly, you may not even want to stay on a given social platform. They’re not exactly the most uplifting spaces on the internet, after all.
The good news? With your email marketing, you’re in control! No matter what platform you use, you’ve built your list, you’ve created your content, and you decide what gets sent. Research still shows that it’s the best way to reach your audience, and no mysterious social algorithm is going to get between you and your audience, either.
In short, it’s worth it to keep up with your email marketing all year. It’s going to be the most consistent, and consistently rewarding tool you can use for your business.
Are you excited to level up your email marketing, but don’t know how to get started? You can book an email marketing consultation now, and we can point you in the right direction.