Jun 07 2018 Nellie McAdams is Safeguarding Oregon’s Farmland Posted by: Janine Winters Posted in: Design, Friends, Locals We Love Tagged creative, design, Portland One of my favorite things about client work is getting to know a little bit about each person we work with, and what makes them passionate about the work that they do. Uncovering and connecting with the story of their work is a key step in creating authentic design. It’s also just fun to learn new things, such as these figures about Oregon’s agricultural land: Oregon is 25% agricultural land In the next 20 years 64% of that land will change ownership as the current generation of farmers retires That comes to 10.5 million acres changing hands, potentially irreversibly affecting Oregon’s natural resources, economy, and culture Working Together for Working Lands Portlander Nellie McAdams has made it her business to help protect those 10.5 million acres from development. In 2017, we worked with Nellie and Maggie Sisco to develop an infographic to explain succession planning and working land conservation easements that speaks to farmers, the general public, and decision makers about the threats to farmland and how we can all help farmers safeguard their land against development. Working lands easements help farmers pass on their land to the next generation by allowing landowners to sell or donate their development rights, raising cash for the farmer and protecting the land from development without selling any acreage. Farmers comprise less than 1% of the population and, even for the motivated, Nellie says it can be difficult to break into the industry without a family connection. Startup costs are high, margins are low, and both the weather and the markets can be unpredictable, making farming for a living a challenging proposition. Nellie’s professional background in environmental law and agriculture, as well as her lived experience growing up the daughter of a hazelnut grower, places her at an ideal intersection. She can relate to parties on all sides of farm succession. Nellie McAdams chatting with Team Upswept. Photo by Sarah Giffrow. Nellie says she was drawn to the farming lifestyle for personal reasons. For her, working the land is deeply gratifying, as are the natural connections with land and community, and she feels lucky to be set to inherit her father’s land when he’s ready to retire. For her, a farm is not only a commodity to be bought and sold, but also an heirloom and natural resource. Both sentimental and practical in nature, it farmland more difficult to divide among successors than a typical business or estate. When we met last fall, Nellie was splitting her workweek between her own farming training, and her outreach and program development work. In partnership with several organizations, Nellie leads programs that support a retiring generation of farmers with succession planning. They’re also building support for the next generation of Oregon farmers to help them gain the business and land-management skills they’ll need to succeed at farming. Our Safeguarding Oregon’s Farmland infographic is at work for these three organizations The Oregon Community Food Systems Network is a collaboration of 40 nonprofit organizations and allies dedicated to strengthening local and regional food systems to deliver better economic, social, health and environmental outcomes across the state. They provide networking, information sharing, research, education, training, planning, fundraising, and more to participating organizations in pursuit of their vision: that all Oregonians will have meaningful access to healthy and affordable foods that are grown and processed regionally in an environmentally and economically resilient food system. Rogue Farm Corps’ mission is to train the next generation of farmers and ranchers through hands-on educational program and the preservation of farmland. They do so by offering practical training programs and farm succession planning and access to land workshops. The Oregon Agricultural Heritage Program(OAHP) was passed by the 2017 Oregon State Legislature to help address the challenges of preserving farmland from development and helping farmers pass it on to the next generation. The program provides voluntary incentives to farmers and ranchers to support practices that maintain or enhance both agriculture and natural resources such as fish and wildlife on agricultural lands. OAHP was developed by a collaborative of organizations representing natural resource conservation and agriculture, including farmer and rancher representatives. Good Design for Farmland When Nellie and Maggie approached us to develop the Working Lands infographic, their “rough draft” was in pages of notes that looked more a grant proposal outline than a snappy single-sheet infographic for public consumption. The first phase of our work was in helping them and their stakeholders narrow down the scope of the document and refine the language to be concise, direct, and effective. Using color, typography, simple icons, and an intuitive content structure, we were able to communicate a lot of information into a relatively small space while maintaining a visually appealing and user-friendly look. After we completed the final product, Nellie told us that the development process of refining the images and talking points helped her better communicate about the issues in the rest of her work. What makes you passionate about your work? Team Upswept can’t wait to hear about it, and work with you to reach your ideal audience and grow your business. 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Dec 22 2017 The Balancing Act of Social Media Marketing Posted by: Josselyn Haldeman Posted in: marketing, Portland, Social Media Tagged brand, marketing, message, Portland, social media Social media marketing is unlike any other type of marketing. Facebook, LinkedIn, and all the various platforms provide unique opportunities to build an audience organically, made up of people that are just as psyched about your product/brand/business as you are. These platforms are highly personal. It’s prudent to keep in mind that your posts will be appearing alongside baby pictures, personal anecdotes, and selfies. Finding a tone that fits both your brand message and that context is what good social media marketing is all about. IDENTIFYING YOUR BRAND MESSAGE At Upswept Creative, we call this “Finding Your Brand Center.” It is the core aspects of your brand that will help an audience quickly determine what your business is all about. Sarah actually wrote a short workbook that guides you through finding your brand center, which you can download for free. A core philosophy behind “Finding Your Brand Center” is to imagine your ideal customer or client. Put yourself in their shoes. Which aspects of your business to you need to highlight in order to get noticed? VARIETY IS THE (SOCIAL) SPICE OF LIFE Facebook heavily controls how a page’s posts appear in the feeds of its followers. The link you include, the actual text content, the image – literally everything has an affect. Engagement has a huge positive affect. Generally, the more engagement a post generates, the further its reach. Engagement bait, however, is monitored and punished. Finding a balance between experimenting with tone, and maintaining strong messaging, is tough but can look stunning in the end. Photo by Martin Sanchez on Unsplash Having variety in the tone and content of your posts is a huge help in finding success. Not only do you get to experiment often, and find what works, but you avoid falling into the pitfall of sameness that plagues a lot of Facebook business pages. Providing a variety of content is more interesting to look at and stay engaged with. The challenge is to experiment with different types of posts while maintaining a consistent brand message. BE POSITIVE The world is pretty grim. Social media feeds can often be a minefield of bad news, outrage, and aimless political arguments. Your business presence has an opportunity to cut through the darkness, and all it takes is some positivity. Don’t be afraid of getting a little silly with your posts. This is the internet after all, have fun with it! Pictures of cute animals, using a popular meme format, or simply a “day-in-the-life” style post of your work day are all good options. Be creative! FIND THE CENTER I often think of social media marketing as a balancing act. Striking a tone that is both personal and speaks to the core of your business, experimenting with variety while maintaining strong brand messaging, and staying positive in a sea of negativity are all part of the balancing act. Stay focused by setting goals and measuring your success. Ultimately, though, it’s a lot of work. Upswept Creative has a resident Social Media Maven, Josselyn, who is an expert in finding the path to success in social media. She’ll create for your business a plan that meets you where you’re at – from comprehensive management, to empowering you to take the reins of your own online marketing. Reach out to us today to schedule your consultation!
Aug 04 2017 Portland Business Spotlight: Janet Price, Makeup Artist Posted by: Janine Winters Posted in: Branding, Business, Friends, Logo Design, Portland Tagged brand development, branding, business branding, makeup artist, Portland Janet Price is a Portland-based professional makeup artist with over 13 years experience in film and television, as well as print, stage, and theatre makeup design. Janet Price grew up in Los Angeles during the reign of Mouseketeers and The Gong Show. As a kid, she felt surrounded by the entertainment industry — it was normal for people she knew to go in for auditions, and shows that she saw on TV were being produced right down the road. Her involvement in the industry felt natural. It wasn’t strange to think she’d grow up to be a Mouseketeer, because that’s what LA kids did. Janet Price at work. Photo credit: Gary Norman, www.garynormanphotography.com In 1984, Janet moved to Oregon with her family and got involved with high school drama productions. Fascinated by the parentally-forbidden art of makeup, she studied library books to teach herself how to work with theatrical makeup while secretly painting her face at school and making sure to arrive home before her dad did to wash off the evidence of her artistic rule-breaking. While Janet chose not to pursue makeup artistry as a career, she continued to expand her knowledge about new products and techniques as a hobby she couldn’t shake off. Some years later, Janet was flipping through a Northwest School of Film class catalog and found a 3-month intensive Makeup for Film + TV class and was excited to get formal education. The class instructor, Christina, began to casually mentor Janet after the class ended, no doubt seeing Janet’s talent for the work and her affinity for the industry. Christina was preparing to retire, so she gifted Janet makeup and tools that she wouldn’t need once she retired. Christina recommended Janet for her first job as an assistant makeup artist, on a Paramount Universal film that was shooting in Portland. It took just the one recommendation from a veteran artist, and Janet’s work as a makeup artist took off from there, booking jobs of all sizes in film, TV, theater, and studio settings. Janet Price Logotype by Upswept Creative, 2016. We worked with Janet in 2016 to create a new logotype, business card, and brochure website, which resides at http://www.janetpricemakeup.com/. She hoped to modernize her brand, and make her work easier to find. Now, when professionals in the film industry are planning Portland-based productions, they can easily find Janet’s work and contact her through her new website. That means less of her time spent looking for work, and more of her time spent doing the work. What is your passion? Whether it’s a side-hustle or your main gig, we’d love to help make your brand shine and spread the word about how awesome you are. Whether you want to revise your website, change your branding, build a strategy for marketing more effectively, or you’re not sure where to start, get in touch with us to schedule your FREE consultation, and we’ll use our extensive online experience to help you get clear on your next steps.
Jun 08 2017 Social Media Management 102 Posted by: Josselyn Haldeman Posted in: Photography, Photos, Portland, Social Networking, Uncategorized Tagged How To, Portland, social media A few weeks ago, we talked about some basics of social media marketing. In that post, I went over how to set goals, decide which platforms to use, and urged you to stick to the plan. Now I’d like to get into another aspect of social media marketing that’s just as important… what the heck do you put out there on social media!? SET YOUR TONE It’s part of our brand to be a little cute and cheeky, so I’ll often make fun posts like this one. Deciding on the tone you’d like your social media presence to embody is a fundamental aspect of any online strategy. It’s also one of the most difficult things to nail down. Tone comes across through word choice in your posts and profiles, the actual content of your posts, and how you engage with followers, comments, and private messages. While the voice you use on social media should be similar to the tone of your website, it shouldn’t be a carbon copy. Social media is social after all. Find a voice that encourages engagement, whether that’s a “like”, comment, or click-through to your website. A PICTURE IS WORTH 1000… LIKES Across all social media platforms, posts with pictures get the most attention by far. This blog did an informal study that showed tweets with images garnered 89% more favorites than tweets without images. But you shouldn’t just attach random images. If you can, create or commision your own visual content by taking product pictures, crafting digital graphics, or snapping some thoughtful photos while at a work-relevant event. When using images created by a third party, make sure you have permission! Giving a peek into the behind the scenes of your business can be very engaging. This is a shot Sarah snapped during a recent photo shoot. The benefit of having in-house visual content is that you can make sure it’s all on brand. It will naturally feel a part of your overall brand identity. GET THAT GOAL Social media platforms are fantastic for bringing your brand’s tone and personality to the fore, and getting your name out to a lot of people. They aren’t so great as a place for information dumps, or straight-up advertisements — those fit better on a company website, and something people will be more prone to absorb if they’re already interested. Cast a wide net with your social media presence. Strike a tone that’s personal, use visual content that’s on brand and engaging, and craft content that makes people want to click that link to your website, ticket sale, or product page. I like to think of a social media presence like a digital storefront, and the overall strategy as the decorations and window displays. The goal is to get as many people in the store (onto your website, online store, etc…) as possible. Once they’re inside, it’s much more likely that you’ll make that sale! At Upswept Creative, we’re a one-stop-shop for branding, web design, and social media marketing. You can get all the elements you need for a successful online presence from our small-but-fierce firm. Check out our variety of service offerings, designed to meet the needs of business owners at different price points. We’re looking forward to chatting with you!
Apr 27 2017 Cherry City: A Case Study in Design Work Posted by: Josselyn Haldeman Posted in: case study, Derby, Design, Web Design, Websites Tagged case study, oregon, Portland, roller derby, web design Working in web design can be a complicated process. A lot of creative decisions need to be made while working under a deadline, and within a budget. Both functionality and the client’s needs have to take priority, all while looking prettier than the previous iteration. So how do the pros do it? We’d like to give you an example from a recent web design project we completed for Salem, Oregon’s roller derby league, Cherry City Roller Derby. STARTING OUT Cherry City came to us with an outdated website, in terms of both content and design. The platform on which their site was built made it difficult for league leadership to post updates. Key information for a roller derby league would get buried in the design. Upcoming events like fundraisers, bouts, and recruitments were hard to find. League sponsors were also not prominently featured, making sponsorship a less attractive prospect. That can be a big problem for a non-profit! ROLLIN’ UP OUR SLEEVES We knew we wanted to build the site on WordPress. This would be a big usability upgrade for Cherry City, and would help them keep the site’s content fresh and up-to-date. But, we also had to consider how to organize the content in a more beautiful and less confusing way. Upcoming events needed to be easily accessible, and presented in a consistent visual format. All of the important elements, front and center on the first page. We drew on our experience working with Portland’s roller derby league, Rose City Rollers, to find approaches that we knew worked with this kind of content. We knew that public bouts needed to be at the forefront of their online presence, so we made their games the star of the show. But, Cherry City also puts emphasis on recruiting, and makes a special effort to be a welcoming league that keeps its members and volunteers engaged, so we created space in their Events area to highlight Recruitment events as well. Keeping track of Sponsors at different levels would be important to growing their sponsorship base. We also knew that the same individuals could be involved with multiple teams or committees. We created structures for both Sponsors and Team Members, so Cherry City could easily manage those details all in one easy-to-find place, instead of updating multiple pages. THERE AND BACK AGAIN Make sure your site works on mobile, too. To get the visual and functional improvements we were all looking for, we communicated regularly with Cherry City’s all-volunteer Board of Directors about our design inspirations. We shared with them our wireframes and graphic mock ups, ensuring that we were persisting in the right direction on the project. After many rounds of feedback, and all of our tweaks made, we were happy to launch their brand new website near the beginning of April! Their league leadership is quickly gaining comfort with the new structure we’ve built, and they’ll be able to keep their fans, future skaters and volunteers, and sponsors engaged with ease.
Apr 13 2017 Portland Business Spotlight: Katie Proctor, Owner, Books with Pictures Posted by: Janine Winters Posted in: Branding, Friends, Locals We Love Tagged Portland Portland’s Katie Proctor is on bold mission to bring comics to everyone. Her nearly year-old shop in the Hosford-Abernethy neighborhood, Books with Pictures, has quickly become a community hub with an explicitly inclusive mission: to be a space that is welcoming to people who love good stories without regard to age, race, sexual orientation, gender expression, or disability status. We loved collaborating with Katie in creating branding assets for the shop in support of that mission, and we’re such big fans of her shop that we wanted to shine a light on our favorite local comics seller. Books with Pictures Logo by Upswept Creative, 2016. On Radical Inclusivity The shop — it’s spacious layout, bright lighting, and friendly displays — the diverse stock, and Katie herself are all tuned towards making entry into comics an easy and stress-free experience, making it OK for adults to not know anything about comics when they come in, or for parents to come in to get a comic for their kids and not know what they are looking for, or should be looking for. You don’t have to feel like you are already part of the “in” crowd, is the thing. Because at Books with Pictures there is no “in” crowd, just folks who like to read books and connect with each other about it. Recently shared on Books with Pictures Instagram Feed Katie says that comic books have forever been full of stories of misfits overcoming the things that set them apart from mainstream culture to find their own power, and there is a lot happening in terms of diverse content, identifiable storylines for people who feel like outsiders. Most of her customers are new to comic book stores, and it’s clear that a big part of Katie’s passion is in creating a safe and welcoming space where there’s a book for anyone who comes into her shop, whether they are looking for the mainstream offerings, or something else. Katie has a diverse background which includes information design, bike advocacy, biomedical ethics, sales enablement programs, computing cultures, and history of science. She has been reading comic books since since adolescence, but really got into them after having children, who are five and seven now. On Being So Much More Than a Bookstore The One and Only Katie Proctor. Headshot by Upswept Creative, 2016. It’s a daring thing to open a brick-and-mortar bookstore, but Katie says the key to being successful and vibrant is to be a resource for the community that it can’t get online. In addition to carrying the less-mainstream titles (Yes, she has more than one book for kids in which the princesses fall in love with each other), a big part of this mission is fulfilled by the many events the shop hosts every month. There is some kind of lecture, signing, panel, or class every Wednesday night, Yarn with Pictures, a monthly knitting group, as well as events and programming in partnership with University of Oregon, Portland State University, and Helioscope Studios. In keeping with her community-oriented theme, Katie is excited to foster synergy between our city’s comics luminaries and its up-and-comers. Books with Pictures is the kind of local business we love to work with, one with a clear message of inclusivity and positivity that makes a real effort to be present in the community it serves. Katie Proctor has built something beautiful for all fans of comic books, and we are proud to highlight her talent and hard work.
Jul 01 2015 Open Source Bridge Day 2: You Are Not Your User Posted by: Sarah Giffrow Posted in: Business, Design, Events, geek, Portland, Technology, Web Design, Websites Tagged conferences, design, Diversity, open source bridge, osb15, Portland, Tech Industry, user experience, ux design, women in tech Day Two of Open Source Bridge encouraged us to look beyond our own experience, and try to see the world through a different lens. Not only does it help us be more compassionate as people, but it also helps us create and code better design and user experiences for everyone we want to reach. Algorithms Can Have Powerful Consequences Carina C. Zona talks about using data insights responsibly. Carina C. Zona opened Day 2 with “Consequences of an Insightful Algorithm” and talked about the incredible number of things we can learn about people through data, and subsequently, the potentially hurtful actions that can stem from it. Zona brought up several examples of big-name companies who have used their data less-than-responsibly, such as FitBit’s public exposure of sexual activity on profile statistics, or even more disastrous, Target’s advertisements towards pregnant women exposing a teen pregnancy. Big companies can learn a great deal about their customers by gathering and analyzing customer data, but they can easily fail at using that data responsibly. Inadvertent algorithmic cruelty–a phrase coined by Eric Meyer–is, “what happens when code works in the majority of cases, but fails to take other use cases into account.” These types of things often happen because the consequences of how data is being used aren’t being thoroughly considered, which is easy to do when you assume that your customers and users are similar to you. That means that people outside of the assumed majority can get hurt. We all have biases, whether we’re aware of them or not, so it’s important for us all to consider what motivates our choices, and how that can affect others who don’t share our biases. Data can be an extremely powerful tool, but it’s up to us to be honest and trustworthy, to use data responsibly, and to actively counter the biases that exist in ourselves and our culture. Good User Experience Means Seeking Other Perspectives With the Day 2 keynote fresh in my mind, I attended multiple sessions that encouraged all of us in tech to reach outside of our own perspectives, to think and learn about users who are different from us, and use that knowledge to create better user experiences for everyone. Amelia Abreu facilitates a session about creating better design with user research. Amelia Abreu and Rachel Shadoan facilitated a longer-form session, “Dog Food is for Dogs: Escape the Crate of Your Perspective with User Research,” which focused on escaping the limitations of our own perspective through user research. We know our own projects inside and out, but our users don’t have that same advantage, so it’s part of our job to do the research and learn more about the people we’re designing for. The session focused on a couple of different strategies to help us learn to see beyond our own experience: first, we looked at a photograph and brainstormed about everything from the circumstances and feelings of the people in said photo, to potential solutions to their problems. Later in the session, we broke up into several groups and explored different scenarios, so we could strategically think about the different types of people who might work with our projects, what’s exciting them about our work, and what their struggles might be. The clear message here was that we need to consider a variety of people when we create user experiences. People tend to congregate with others who are just like them, so that can easily lead us to assume that our experience is the only one that matters. Our user scenarios should be based on field research, or we risk falling into tropes and our own biases. In a similar vein, David Newton tackled the topic of making web design more inclusive in “Universal Web Design: How to create an awesome experience for *every* user.” Newton looked at successful examples of universal design in the real world–such as curb cuts to improve accessibility for wheelchairs, strollers, and bikes–and then expanded on the concepts of universal design and how they can apply to Web Design. Creating web design that’s intuitive, flexible, and easy to use in a variety of situations was a big topic here, and it’s one that I loved talking about. A good universal design works for us, and we don’t really think about it until it’s not there when we need it. No matter what type of web site we’re building, be it business, personal, or community, our number one goal? We want people to use the site. If you have a web design that’s confusing, or that isn’t easy to use for all of our users, then your web site is falling down on the job. Newton went into a detailed run-down of tips, concepts, and best practices for making web designs more accessible. And, he also stressed the importance of listening to and considering a variety of users. Diversity is not only about the user, but also how they access the web, what devices, connection speeds, and so forth. We were encouraged to listen to our users, respond to their email feedback, do focus groups, and do our best to learn what they need, so we can create a better web site experience for everyone. In short: “Remove barriers. Make things easier for users, even if it’s a little harder for us [as designers and developers].” Did you miss out on the conference? Look back at Day 1 of Open Source Bridge, and take a look at some of our photos on Facebook.
Jun 25 2015 Open Source Bridge Day 1: Everyone In Tech Matters Posted by: Sarah Giffrow Posted in: Design, Events, geek, Photos, Portland, Technology, Web Design, Websites Tagged conferences, design, Diversity, open source bridge, osb15, Portland, Tech Industry, user experience, ux design, women in tech We’re spending a big part of our week at Open Source Bridge, both taking in wisdom and taking photos! On Day 1, I spent a lot of time wishing that I could be in multiple places at once, but I did make it to a couple of different talks which drove home the message that tech needs to strive to be more inclusive, more socially aware, and more collaborative. Stepping Towards True Diversity in Tech Kronda Adair opened the conference by talking about what we really need to do to encourage diversity in tech.Kronda Adair kicked off Open Source Bridge with “Put Up or Shut Up: An Open Letter to Tech Companies Seeking Diverse Teams,” which gave direct talk about the problem of diversity in the tech industry, an industry that continues to be dominated by white males. One startling statistic: “50% of women in tech quit the industry within 10 years.”–not simply their jobs, but the entire industry. Hiring more women and other underrepresented demographics into tech companies does help, but as Adair stated, it is simply not enough. Adair emphasized the importance of companies throughout tech stepping up and putting real weight behind their stated desires for diversity. Empathy is key to creating an environment that is welcoming to all, and a supportive work environment is key to retaining people from those underrepresented demographics. In short, it’s important to create a space that’s safe for everyone, and that allows diverse groups to flourish. It means not allowing members of your company or community to act badly without consequences. Value interpersonal skills as well as technical skills. Give access to tools and education, and inclusive healthcare. It can even be as simple as taking the time to learn an unfamiliar name. When you think on diversity, don’t simply wonder, “how do I add diversity?” but ask, “how do I make things better for everyone?” When Fear Takes Hold, Reach Outward Adam Edgerton shares what happens when fear hits on a project, and how to handle it. In an afternoon session, Adam Edgerton looked at what happens when the project management cycle gets scary in “Project Fear.” He touched on the very real issues of burnout in all facets of tech–Edgerton suggested that burnout is one major contributor to why people quit the industry–and the feelings of uncertainty that come with joining a new project or a new company. “Impostor Syndrome is most strongly associated with high achievers,” so even those who are expert and capable, and performing well, may feel the fear that comes with uncertainty New hires can take anywhere from 6 months to a year to gain the background knowledge about a company that’s needed for them to perform well, so patience is key. Edgerton suggests reaching outward to help combat uncertainty–asking questions and doing research to gain the background you might be missing can help you find the “a-ha” moment of understanding. It’s also important to balance your gut feelings and your logic, much like our friends Kirk and Spock. And, allowing yourself to talk about struggle and share it with others can help relieve the pressure that leads to burnout. Your Job Impacts Your Community Kelsey Gilmore-Innis talks on the surprisingly long reach of tech dollars in politics. An afternoon session with Kelsey Gilmore-Innis, “Your Job Is Political,” dove into the long reach of tech dollars in politics. Using her knowledge of tech leaders in the Bay Area, she went into extensive detail about venture capitalists in tech, the surprising number of tech companies they’re tied to and invested in, and most importantly, where their political interests lie–and subsequently, where their millions of dollars are going. A sad truth of our political system is that money continues to command a great deal of power, and the work you do as an average tech worker contributes to advancing political interests that you may not support. If you don’t take a position, but your bosses invest revenue from your labor in politics, you are not impartial. Be aware of who is at the top levels of your company, and what they are doing (or not doing) to benefit your community.
Apr 29 2015 Athletes into Superheroes: Conceptual Photography Posted by: Sarah Giffrow Posted in: Branding, Derby, Design, Photography, Photos, Portland Tagged batman, captain america, conceptual photography, creative, design, fundraiser, hulk, nonprofit, photography, Portland, superhero, superman Photography is a powerful way to make an impression, and creating unique conceptual art is just one way of doing it! A couple of years ago, I absentmindedly scribbled down the idea of shooting skaters from the Rose City Rollers’ all-star team, the Wheels of Justice, in superhero-inspired poses and settings. Seeing these people as heroes wasn’t much of a stretch, in my mind: at that time, I was a Fresh Meat skater without a team to call home, and I’d go positively starry-eyed watching these top-tier athletes do amazing, powerful, even gravity-defying things on skates. So, when the team announced a “Heroes’ Ball” Fundraiser Party and Art Auction, it felt like the perfect opportunity to donate my time to support this team of inspiring women, and bring a concept to life. Over the course of two short weeks, we photographed four different Wheels of Justice skaters in unique Portland settings, and then edited and designed them into posters inspired by movie posters and superheroes. I researched and scouted locations all over Portland, recruited helping hands for lightning-fast lighting setup, and made the shots happen in record time. Together, we explored rooftops, busy downtown streets, and deserted industrial neighborhoods, and each skater brought grace and enthusiasm to the set. We printed out the final posters at 18″x24″, framed them and had them autographed (both by the skaters and the artist), and they were then put up for as one-of-a-kind auction items at the fundraiser. The super-excellent DJ Agent Meow even queued up the appropriate superhero theme music as the posters were unveiled! I was excited to learn that the posters raised ~$1000 for the team at the fundraiser party and art auction, and I’m SO happy to help them on their way to becoming world champions. The Wheels of Justice will be showing the world what they have to offer at The Big O tournament in Eugene this weekend, and I’ll be cheering my face off for them from Portland! We owe a big thank you to each of these skaters, for inspiring us and for making time to work with us. Now go get that Hydra! 😉 Chestnut #127 as Batman Scald Eagle #50 as Captain America Moffatt #2 as the Incredible Hulk Gaither #26 as Superman
Apr 02 2015 When April Fool’s Jokes Become Smart Branding Posted by: Sarah Giffrow Posted in: Branding, Locals We Love Tagged april fool's day, branding, creating buzz, Portland, portland business, pranks Business branding may seem like an odd stage for pranks, but I can’t help appreciating the creativity that April Fool’s Day seems to bring out in some parts of the internet–especially now that businesses are taking part in clever ways. Instead of being a terror-inducing and mean-spirited occasion, it can become a neat project for the business and a smart move for their brand to have some harmless fun with an April Fool’s Day joke. Because we love Portland businesses here at Upswept, I’m taking a look at a few local, independent businesses who had a bit of extra fun with their April Fool’s Day. Ground Kontrol “Artisanal Artcade” This April Fool’s Day homepage shows what Ground Kontrol might be like if it got a makeover from the staff of Portlandia. Portland’s own “barcade” Ground Kontrol, normally offers you pints after 5pm, plenty of classic arcade games to keep you entertained, and a dramatic interior with gaming-inspired details. You’ll see sleek seating and tables with lighting elements inside, Pac-Man tiling in the bathroom, and a general atmosphere that makes you wonder if you’ve stumbled onto the set of TRON. On April Fool’s Day, however, Ground Kontrol unveiled a parody version of their web site with a sharp change in direction: “Ground Kontrol Artisanal Artcade” traded contrast-y, retro-modern design for wood grain textures and old-timey type, and their homepage copy boasted a fancy new menu and craft cocktail menu, and a “de-modeled” interior that rolled back their futuristic look to its original, 1900s-era architecture. Why it works for their brand: Ground Kontrol is one of the places that makes Portland unique, but much of what the world thinks of when they think of Portland is the opposite of what Ground Kontrol offers: people in flannel shirts, riding fixies, eating an artisanal vegan/gluten-free lunch from a food cart you probably haven’t heard of. 😉 Any good parody is born from a love of the thing being parodied, though, so this ends up being a clever way for GK to say, “no, really, Portland, we like being here.” Fort George Looks to Purchase Anheuser-Busch InBev I couldn’t help but giggle when we saw this April Fool’s Day press release from local beer crafters at Fort George Brewery. When Anheuser-Busch InBev recently purchased Elysian, another local brewery, there were plenty of alarmed and horrified reactions. With that in our recent collective memory, Fort George’s April Fool’s Day announcement that they were looking purchase InBev made an amusingly perfect response to the buyout of Elysian. The announcement shared quotable lines about their proposed buyout, such as, “‘Bud Light Lime-A-Rita would definitely fill a niche Fort George does not serve,’ explains Jack Harris, co-owner and brew master at Fort George.” Why it works for their brand: I’ve sampled many a Fort George brew in the past, and uniquely-delicious beers like their Hellcat Trippel prove their far-from-macro approach to brewing. With this fake announcement, Fort George gets to poke some fun at big corporate beers, and remind us that they’re happy being a smaller brewery, and committed to creating beers the best way they know how. Powell’s Discovers an Exciting New Author A look at Blue, Minnesota–a made-up book release from Powell’s Books. The folks at the world’s largest bookstore definitely planned ahead for this April Fool’s Day: if you were following Powell’s Books on social media yesterday, you saw multiple postings creating buzz and excitement surrounding a new book called Blue, Minnesota: reportedly the first novel ever written by an exciting new author, Todd Furlong. The team at Powell’s gradually unveiled the joke throughout the day, sharing photos of their staff enjoying the book, and even a Q&A with the author. As the day went on, things got weirder–the author photo featured a suit-and-bowtied body with a cat’s head, and pages of the book were revealed as being nothing but a series of meows. Finally, in the late-afternoon, the Powell’s Facebook page announced, “BREAKING: We’ve been catfished. Todd Furlong’s new novel Blue, Minnesota is in fact just a series of meows transcribed by his overzealous owner.” Why it works for their brand: Powell’s had a chance to play with the online buzz machine, by generating excitement about something goofy, silly, and 100% made-up. It’s a cute reminder of how easily we can get swept up in the “hottest” new Thing Of The Moment, but underneath that, Powell’s is also reminding us: they’re excited about books, and they want you to be excited about them, too. Even when they’re written by cats. 😉 These parking tickets held a surprise inside: a coupon for a free slice at Sizzle Pie! Sizzle Pie: Parking Tickets with a Surprise Portland purveyors of pizza deliciousness Sizzle Pie did a great job of taking a shocking prank and turning it into a happy ending. Little yellow envelopes that look nearly identical to the ones the City of Portland uses for parking citations appeared on cars parked near Sizzle Pie locations. Upon closer inspection, however, there are telltale signs that this is no ordinary parking ticket–like the, “Pizza Alert System Headquarters” address on the front. Pranked victims then pull out the citation, and see a slip of paper formatted like a City of Portland parking citation… but it’s actually a coupon for a free slice of pizza! Why it works for their brand: This might be my favorite prank of the day: it’s good exposure that will stick in the memories of locals, and it works because what looks to be bad luck turns out to be a good gift. Sizzle Pie won’t shy away from a bit of mischief, but really, they just want Portlanders to enjoy delicious pizza. The down side? We seriously hope those who were hit by this prank took the time to look at the ticket, rather than throwing it away in anger and missing out on the payoff.
