Choosing who to hand off your social media to is not something to be taken lightly. Your business is your baby! Obviously, you want someone with professional graphic design experience and a discerning eye, who knows how to create beautiful, made-for-you content. But more importantly, they should also be someone you can trust to make […]
How To Prepare For A Consultation
Meeting with a creative team marks an exciting time for a small business owner. You’re watching your business grow, and it feels like the right time to rebrand or upgrade your website. You may feel so inspired that you’re bursting at the seams with ideas to share. That’s great! Before you jump right into the […]
What Does a Social Media Manager Do?
“I say who, I say when, I say how much.” —Vivian Ward, Pretty Woman Whether we like it or not, social media is an important part of modern marketing strategy. To be as visible as possible you need a strong, consistent, focused social media presence with engaging content and strategic messaging. You’ll have to regularly […]
Making Content that Connects
We spend our days designing dreamy websites, and we’ve learned that you shouldn’t trust just anyone with your content. Content is what makes you memorable, and it’s never a place to cut corners! That’s why, when we were looking to tune up our website copy a few months ago, we called in Kelley Gardiner Content & […]
Nellie McAdams is Safeguarding Oregon’s Farmland
One of my favorite things about client work is getting to know a little bit about each person we work with, and what makes them passionate about the work that they do. Uncovering and connecting with the story of their work is a key step in creating authentic design. It’s also just fun to learn […]
The Balancing Act of Social Media Marketing
Social media marketing is unlike any other type of marketing. Facebook, LinkedIn, and all the various platforms provide unique opportunities to build an audience organically, made up of people that are just as psyched about your product/brand/business as you are. These platforms are highly personal. It’s prudent to keep in mind that your posts will […]
Portland Business Spotlight: Janet Price, Makeup Artist
Janet Price is a Portland-based professional makeup artist with over 13 years experience in film and television, as well as print, stage, and theatre makeup design. Janet Price grew up in Los Angeles during the reign of Mouseketeers and The Gong Show. As a kid, she felt surrounded by the entertainment industry — it was normal […]
Social Media Management 102
A few weeks ago, we talked about some basics of social media marketing. In that post, I went over how to set goals, decide which platforms to use, and urged you to stick to the plan. Now I’d like to get into another aspect of social media marketing that’s just as important… what the heck […]
Cherry City: A Case Study in Design Work
Working in web design can be a complicated process. A lot of creative decisions need to be made while working under a deadline, and within a budget. Both functionality and the client’s needs have to take priority, all while looking prettier than the previous iteration. So how do the pros do it? We’d like to […]
Portland Business Spotlight: Katie Proctor, Owner, Books with Pictures
Portland’s Katie Proctor is on bold mission to bring comics to everyone. Her nearly year-old shop in the Hosford-Abernethy neighborhood, Books with Pictures, has quickly become a community hub with an explicitly inclusive mission: to be a space that is welcoming to people who love good stories without regard to age, race, sexual orientation, gender […]