There’s an uninvited guest hanging out in your Inbox, and its name is “AI.” You’ve probably seen AI bots popping into your inbox, offering auto-generated summaries of your emails, like a nosy stranger. Worse yet, it’ll even auto-generate a writeup for how it thinks you should respond to those emails. Thank you, AI, but I …
Lately, Meta and TikTok have been doubling down on invasive privacy policies. Some users are even describing those policies as a shift to surveillance tactics. Why are harmful policy updates like these popping up so often? As it increasingly becomes “the norm” for billionaires to control how we exist online, big tech is taking the …
When I read earlier this year that LinkedIn’s algorithm tends to de-prioritize posts that contain external links, I wasn’t surprised, since this is how Meta’s algorithm operates as well. I was a bit annoyed, though, to have yet another social media platform that requires a silly song and dance just to share an external link. …
With dramatic changes in the political and social media landscape, it’s hard to know what to do as a human – let alone as the boss of your business’ online presence. How do you exist ethically on social media? Our businesses give us a platform to seed and amplify radical ideas on social media. That …
Back in April, Instagram launched its new platform-integrated video editing app, Edits, to a mixed bag of reviews. Some of them are positive, though. Now, if you’ve been following along with me these past few months, you can guess my feelings about giving Meta access to even more of our time, energy, and money. 😉 …
What’s With All the Major Changes Happening in Online Marketing? Over the past few months, it seems like online marketing (social media) has been turned upside down. From the latest (infuriating) Meta updates to the TikTok ban, to the possibility of breaking up Google’s search and advertising tools, major changes seem to be hiding around …
Whether you saw our post on social, you’ve only heard whispers, or this is your first time hearing about it, these days you need social SEO. But what is social SEO? Social SEO refers to collectively optimizing your social media profiles and content. The goal is to make your social easier to discover on a …
Whether you saw our post on social, you’ve only heard whispers, or this is your first time hearing about it, these days you need social SEO. But what even is social SEO? Social SEO refers to collectively optimizing your social media profiles and content. The goal is to make your social easier to discover on …
Choosing who to hand off your social media to is not something to be taken lightly. Your business is your baby! Obviously, you want someone with professional graphic design experience and a discerning eye, who knows how to create beautiful, made-for-you content. But more importantly, they should also be someone you can trust to make …
Has your website become… the undead? A zombie? Is there forgotten content lurking in some distant dark corner, covered in sticky cobwebs? Welcome to the land of “zombie websites” – websites plagued by outdated, lackluster content that drains the vitality from your business’ online presence. Oh no! Your website serves as the face of your …
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