Feb 20 2018 Social Media Trends 2018 Posted by: Josselyn Haldeman Posted in: Business, Pro Tips, Social Media, Technology Tagged 2018, new year, social media marketing, Social Media Presence, trends One of the biggest challenges of social media is that it’s always changing. Old platforms switch up their interface, lose users, or disappear entirely. New, confusing platforms pop up to fill the gap. Even the old stalwarts go through massive changes over the course of a year (installed the new Snapchat update yet?). Social media is an ever-evolving landscape, and 2018 will be no exception. As a social media marketer, it’s my job to research, anticipate, and prepare for possible trends on the horizon. Here are the trends I see having an impact on social media marketing in the coming year. New Tech = New Trends Technology evolves rapidly, and the tech companies that run social media platforms need to implement and cater to them in order to stay relevant. Digital hangout platforms like Houseparty became hugely popular with young people in 2017. This is a good indicator that larger social media platforms will eventually incorporate some of the key functions of hangout apps into their own platform. Facebook tends to do this by purchasing an up-and-coming app, and folding that app’s functionality into their own system updates. While new functionality can be intimidating, I think of instances like this as an opportunity. Many brands will be experimenting with new ideas. Nothing is set in stone. Explore the new technologies as they appear, and take the chance to do some experimenting yourself. You may end up setting the standard for how brands use that function to market! Rearranging Chairs in the Twitterverse Believe it or not, Twitter is starting to show signs of decline. For the first time, Twitter failed to increase it’s active users for the entire second half of 2017. The first sign of a dying platform is seeing a halt in active user growth. While it won’t happen as fast or be as dramatic as the sinking of the Titanic, this slowdown is worth keeping an eye on in 2018. We can expect Twitter to throw some curveballs this year, similar to their decision to increase the character count of tweets near the end of last year. They might even try some outlandish things to stay afloat, which will affect existing marketing strategies. Keep an eye out for changes so you, too, can adapt and keep your market efforts effective. The (Facebook) Sky is Falling! Facebook Live is an example of a feature from another app folded into the system. Photo by Sticker Mule on Unsplash One of the most dramatic changes in the social media marketing landscape happened at the end of 2017: Facebook changed the algorithm that determines how a user’s feed is populated. The changes are intended to prioritize posts from family and friends, and reduce “spam” from business pages. While this change has been live since November 2017, social media marketers are still adjusting. So far, we’ve learned that the new algorithm punishes pages that use “baiting” strategies to boost engagement. This blog post goes into detail on what the algorithm will flag as bait, and how using those strategies will actually hurt the reach and engagement for future posts. As we approach the end of Q1 with these changes, updated strategies that take the new algorithm into account will solidify. Experiment yourself, and pay attention to what other brands in your field are doing differently. Change is Scary, but We Got This! The ever-changing landscape of social media makes marketing in these spaces a unique challenge. But if you stay engaged and up-to-date, you will be better prepared to make the necessary adjustments, and keep your online marketing relevant, engaging, and successful. Of course, your real challenge may simply be that you don’t have enough time to stay on the cutting edge of social media marketing. That’s where we come in. Upswept Creative offers social media management packages designed specifically for each client. We will meet you where you’re at in terms of expertise, budget, and brand voice. Reach out to our Social Media Maven today to schedule your free consultation.
Jan 19 2018 How Much Will Your Website Really Cost? Posted by: Sarah Giffrow Posted in: Branding, Business, Design, Pro Tips, Web Design, Websites When we talk website design with potential clients, one thing we hear pretty regularly is, “I have no idea what this kind of thing costs.” It’s not just about shopping around between different providers, either–there are a lot of factors that can affect your total investment. If you want to get a better sense of what you can expect to spend, here are a few questions you can ask yourself: Good, Fast, Cheap: what are your real priorities? image courtesy Berkonomics There’s a saying in the creative world that Good, Fast, and Cheap doesn’t exist: you can only pick two. What does that mean? Well, if you need your new website “ASAP,” and you want it to be both beautiful and effective, then it’s not going to come Cheap. Conversely, if you’re looking to save money, you’ll end up “paying” for the project in other ways–you’ll either be waiting a long time to finally get your new Good website, or you’ll get a website that was created Fast, but is low-quality. If you want to pursue a new website, make sure you know your priorities. I suspect you won’t want to sacrifice Good on your web project, so be prepared to either pay more, or wait longer for its completion. What resources do you have? Once you know what your priorities are, it’s time to look at where you’re starting from. There are a lot of moving parts to a website. A good website professional will be there to take on the design, coding, and strategy for you, but there are other important pieces to building a website that works well: Your brand voice. Do you know who your business is? Do you know who you’re trying to reach? Your website team needs to know those things to create a website strategy that works for you. Written content. Do you have descriptions of your services or products? Do you know what to put on your homepage? Your website pro can guide you, but someone needs to create the words that help your website sell. Photography. Do you have professional-quality photos that represent what you do? Do you have a clear photo of yourself for your About page? Good design can get you part of the way there, but photos are what will put a face on your brand, and help tell your brand story. These are just a few major project pieces that your web design professional will need to make your website work well for your business. If you’re missing any of these pieces, you’ll need to either need to create them yourself, or pay someone else to do it for you. How much time do you have available? Now that you’ve figured out what pieces you have, and what pieces you’re missing, take a look at your work week How much time do you have available? Realistically? It’s easy to get excited about the idea of a new website, and say “yes, of course I can get you that content,” but creating good content takes time. Even if you have the best intentions, if you’re already too busy to answer your emails or post on your Instagram, then you probably won’t have time to create a customer persona or craft a brand statement. If you do have some time to spare, there may be ways you can use your own knowledge and skills to help the process along. Just remember: nobody gets good at something new overnight, and it could take you hours upon hours of work to get it right. And, even if you *can* handle content yourself, there may just be better ways for you to use your precious time to keep your business running! A professional creative has years of expertise that helps them get the job done faster and better than the average person. If your time is valuable to you, then keep it for yourself, and pay for a professional assist. What are you willing to do? What do you NOT want to do? You’ve gotten this far. You know what you need, you have the time to make it happen. Now it’s time to be honest with yourself: what are you actually willing to do to keep that website working well? If you love blogging and want to regularly update a blog on your website, then hey, that’s great! If you used to work as a copywriter and want to craft your own website copy, then that could be helpful. But, if the idea of writing your own bio makes you break out in hives, then maybe you should ask your website team for a copywriting quote. If HTML terrifies you, then ask your website professional about a maintenance package, so you don’t have to update the site yourself. Whatever you choose, be honest with yourself about what you can do, what you should do, and what is better left to the experts.
Oct 13 2017 SEO Made Easy: Keywords and Permalinks Posted by: Josselyn Haldeman Posted in: Business, SEO, Web Design Tagged SEO, web design, website SEO work can help you make your website more findable. Making your website findable is one of the most difficult tasks in creative branding online. To be findable, your website needs to be search engine friendly. This is accomplished with a number of techniques under the banner of SEO, or Search Engine Optimization. If you’re not familiar yet, take a look at my previous post on SEO Basics. One simple technique is to create user-friendly URLs that permanently link to the different pages of your website. These URLs are ideally custom, short, easy to read, and use keywords that people are likely to search for when searching for your business. They should also be accurate to the information that’s on the page. Sound like a lot of work? It’s really not with WordPress. We do love building websites on WordPress, and one of the reasons is how easy it is for users to work with. Changing the URL naming conventions of your website is very straightforward, and making a custom URL for any given page is a breeze. This lets you name important pages of your website based on keywords people might naturally associate with your business. A page’s current permalink is located below the page title on the “Edit Post” page. Changing the naming conventions of every page automatically is found in Settings > Permalink Settings. The WordPress permalinks setting page. I recommend making your permalinks naming convention after the page title. Upswept Creative is a Portland based web design and creative branding company. Someone in need of web design services may use the search terms “website,” “professional,” and “Portland.” So, I commonly include these terms in custom URLs for different pages on our website – blog posts, service descriptions, even the main landing page. The more pages that have these keywords, the higher the search engine ranking will be for those specific terms. If you need more guidance on where to start, Yoast is a tool that helps make sense of all this keywords business. It’s a WordPress plugin that outlines common SEO techniques for each of your WordPress pages, and empowers you to take control and make adjustments to your site for better SEO. It allows you to define many different aspects of a page that directly affect how a search engine interacts with your website, like keywords, URL, and meta-description. Identifying and defining aspects like keywords and meta-descriptions is closely tied to the core of your brand. Finding your brand center is what Upswept Creative specializes in, as well at the practical, nitty-gritty aspects of web design. If you need some help with your website and SEO, we can help! Schedule your free consultation with us today.
Aug 04 2017 Portland Business Spotlight: Janet Price, Makeup Artist Posted by: Janine Winters Posted in: Branding, Business, Friends, Logo Design, Portland Tagged brand development, branding, business branding, makeup artist, Portland Janet Price is a Portland-based professional makeup artist with over 13 years experience in film and television, as well as print, stage, and theatre makeup design. Janet Price grew up in Los Angeles during the reign of Mouseketeers and The Gong Show. As a kid, she felt surrounded by the entertainment industry — it was normal for people she knew to go in for auditions, and shows that she saw on TV were being produced right down the road. Her involvement in the industry felt natural. It wasn’t strange to think she’d grow up to be a Mouseketeer, because that’s what LA kids did. Janet Price at work. Photo credit: Gary Norman, www.garynormanphotography.com In 1984, Janet moved to Oregon with her family and got involved with high school drama productions. Fascinated by the parentally-forbidden art of makeup, she studied library books to teach herself how to work with theatrical makeup while secretly painting her face at school and making sure to arrive home before her dad did to wash off the evidence of her artistic rule-breaking. While Janet chose not to pursue makeup artistry as a career, she continued to expand her knowledge about new products and techniques as a hobby she couldn’t shake off. Some years later, Janet was flipping through a Northwest School of Film class catalog and found a 3-month intensive Makeup for Film + TV class and was excited to get formal education. The class instructor, Christina, began to casually mentor Janet after the class ended, no doubt seeing Janet’s talent for the work and her affinity for the industry. Christina was preparing to retire, so she gifted Janet makeup and tools that she wouldn’t need once she retired. Christina recommended Janet for her first job as an assistant makeup artist, on a Paramount Universal film that was shooting in Portland. It took just the one recommendation from a veteran artist, and Janet’s work as a makeup artist took off from there, booking jobs of all sizes in film, TV, theater, and studio settings. Janet Price Logotype by Upswept Creative, 2016. We worked with Janet in 2016 to create a new logotype, business card, and brochure website, which resides at http://www.janetpricemakeup.com/. She hoped to modernize her brand, and make her work easier to find. Now, when professionals in the film industry are planning Portland-based productions, they can easily find Janet’s work and contact her through her new website. That means less of her time spent looking for work, and more of her time spent doing the work. What is your passion? Whether it’s a side-hustle or your main gig, we’d love to help make your brand shine and spread the word about how awesome you are. Whether you want to revise your website, change your branding, build a strategy for marketing more effectively, or you’re not sure where to start, get in touch with us to schedule your FREE consultation, and we’ll use our extensive online experience to help you get clear on your next steps.
Jun 22 2017 Local Business Spotlight: Tori Tissell Posted by: Janine Winters Posted in: Business, Fashion, Locals We Love, Portland Tagged creative, design, design week portland, Fashion, portland fashion photography Tori Tissell, founding owner of Storiarts, maker of literary soft goods, has the kind of internet success story that entrepreneurial dreams are made of. It started with a personal project. For holiday gifts in 2011, Tori created her first run of book scarves — an excerpt from Pride and Prejudice silkscreened onto a square of super soft, off-white (think the pages of a classic book) fabric. She gave most as gifts and listed a few for sale on Etsy. Tori Tissell cutting out some Alice in Wonderland in her workshop. Tori had been living in Portland since 2008, when she moved here in pursuit of a career in fashion design. She was working four days a week at an office job in the dental field, and worked on her creative projects with her time off. The book scarves were the first item she’d put up for sale on the peer-to-peer e-commerce site, which focuses on handmade and vintage items. As a fashion accessory, the scarves were a perfect statement for Tori and some of her friends. One of the things that she likes about designing wearables, in addition to the utilitarian aspect, is that “no matter what, what [a person wears] expresses aspects of one’s personality.” A self-identified bibliophile and introvert, Tori liked that she could spark connection over one of her favorite things though her apparel choices, and keep her neck warm in our cool PNW winters, too. Screen printing a scarf with Maya Angelou’s poem, Still I Rise. The Pride and Prejudice scarves sold quickly on Etsy, and Tori received many requests for more. The scarf got shared on Pintrest as well, further boosting interest. After three months, Tori was able to leave her office job and make scarves full-time. Rising Action Since 2011, Storiarts has expanded their catalog to celebrate more than 27 titles on scarves, fingerless writing gloves, t-shirts, pillows, and baby hats. Staying rooted in the Pacific Northwest is a key value in the company, and most of their products are printed, cut, sewn, warehoused, and shipped in Oregon, with some milling and cutting happening in LA. All of their products are handmade in the US, even though production has scaled up quite a bit since Tori made everything by hand in her garage. Now that the manufacturing is off her plate, Tori can focus on design of new products, as well as drawing all of the illustrations for their scarves, writing gloves, and t-shirts. Though Storiarts was born through e-commerce sales and continues to sell through several online retailers, it wasn’t long before they expanded into sales at brick-and-mortar stores. The Library of Congress shop was the first to approach Tori about carrying book scarves, and today you find them in the New York Public Library as well, along with dozens of other libraries and boutiques across the US, and in Australia and New Zealand. To Be Continued… Amber modeling a lightweight summer scarf outside of our neighborhood coffee shop. Upswept Creative does much of the marketing photography for Storiarts, from clean product shots to lifestyle photography like this one featuring Amber Nicotra, wearing a new scarf from their Spring 2017 collection. We love working with Tori and her co-owner and husband, Chris. Their company embodies so much of what we value in working with independent businesses — from their commitment to keeping it local, to the thoughtfully-crafted, pleasantly nerdy products they sell. What’s your next creative venture? Let’s talk about discovering your authentic and compelling brand story that will help you connect with your ideal audience. The first step to schedule a free clarifying consultation is clicking ➡︎ here. ⬅︎
May 25 2017 Meet Sarah Giffrow, our fearless Creative Director and Benevolent Overlord! Posted by: Janine Winters Posted in: Branding, Business, Life at Upswept Sarah steers the ship at Upswept Creative, deftly serving up smart branding solutions and building beautiful, usable websites that make sense and look awesome. Sarah created her first webpage more than two decades ago, when she taught herself HTML to stave off boredom over a summer in high school. In college, she ditched her journalism major and decided to make a go of it in the then-fledgling industry of web design. Before launching her own creative studio more than five years ago, Sarah was doing web design and management in the non-profit / education sector, and side-hustling in wedding and portrait photography. Motivated by a desire to explore different avenues for her creative skills, solve new problems, and feel more connected to clients, she decided to go out on her own, giving rise to Upswept Creative and, indirectly, this blog post you’re reading right now. Creative Convergence Driving her own creative endeavor allowed Sarah more time to get to know local creators and business owners. She observed gaps in their marketing and online presences, and began to figure out ways to help them. “Getting to see their work close-up and experience it in-person, I knew how skilled and passionate they were, and I wanted to help them show that to others, and get the kind of die-hard fans they deserved.” That connection to the vibrant independent business community remains a priority in Upswept’s work as we expand our service offerings and grow our team. On her hopes for the future of Upswept, Sarah says, “I’d love for us to really become known as a resource for independent businesses, so we can keep helping people grow their passions into their livelihoods.” Being Yourself Sarah has faced many of the challenges typical of creative work, and lessons learned along the way inform her strategies to help clients better, particularly in figuring out how to differentiate herself in the local market bursting of talented competition. To attain success, Sarah says, you must “understand deeply what sets you apart in your industry. Communicating that authentic expression of who you are and what you do in a clear way is critical.” Though thriving in such a lively market can be tough, Upswept Creative wouldn’t be the same studio if it existed in a different city. One of the values Sarah identifies with in the Portland creative community is a “deeply-held belief that, if the service or the product doesn’t already exist, we can create it! We [Portlanders] place a lot of value on supporting businesses with local roots, and we aren’t afraid to try something that hasn’t been done before.” Beyond Work Outside of work, Sarah spends much of her time involved in roller derby with the Rose City Rollers, as a skater, official, and juniors coach. Sarah loves to bake, much to the enjoyment of anyone who’s attended an event at Upswept HQ, and this year is enrolled in the Google Academy of Organic Gardening. Your Turn! Now that you know a little bit more about Upswept’s leadership, we’d love to get to know you better, too. We like to kick off every new project with a get-to-know-you meeting, so we can assess your unique business problems and craft an elegant, beautiful solution just for you! Get started by scheduling your free clarifying consultation and see what kind of awesome Sarah and rest of Team Upswept has in store for you.
Mar 30 2017 Social Media Management 101 Posted by: Josselyn Haldeman Posted in: Branding, Business, Social Media, Social Networking Tagged business branding, online marketing, social marketing, social media Online marketing is so widespread, it’s hard to imagine a business today without some kind of presence on social media. But how do you even get started? It can be a lot to tackle. What is a good social media strategy? How do you manage posts across platforms? What does success even look like? This post will bring you through these basics of social media marketing. A GOAL WITHOUT A PLAN IS JUST A WISH The first step in any cohesive social media strategy is to formulate a plan. Start by asking yourself, “what do I want my online presence to accomplish?” At first, you might simply want to increase followership across platforms, getting your other brand assets in front of as many eyes as possible. Another goal could be to increasing website traffic, which is a good goal for online retailers. These goals will form the basis for the rest of your social media strategy, so feel free to take some time, do some research, and really think about what you want out of a social media presence. PUZZLING PLATFORMS There are so many social media platforms to choose from! Once you’ve set your goals, you can identify the platforms your company should be active on. Facebook is a pretty universal option, but it doesn’t always need to be your main focus. I Growing a presence on LinkedIn could be valuable, if you run a business-to-business operation. Instagram is ideal for visual-heavy businesses, like fashion designers or photographers. Twitter allows you to quickly reach an audience and link to out-of-platform content like a blog, or ticket sales site. Crossover content between platforms is ok, but it’s important to take into consideration these strengths and weaknesses when creating content. CONSISTENCY IS QUEEN Now that you know your active platforms, you can start drafting content. Posting regularly is the most important thing, so be sure to come up with a posting schedule you can actually stick to. A consistent stream of content, even if it’s just three posts a week, shows people that your business is active. You can also use social media tools like Hootsuite, which allow you to schedule multiple posts at once, to help you manage multiple platforms. STICK TO THE PLAN One of the most difficult aspects of social media marketing is determining success, but you’ll never be sure if you’re succeeding if you change tactics too often. It takes time to grow a strong social media presence, so practice patience. Use the built-in analytics tools most social media platforms provide, and keep track of your goals as the weeks go on. Experimenting with different types of content, posting schedules, and platforms is all great, but make sure to give each plan enough time to see if it’ll catch. If this all sounds like a lot of work, you’re right! Many small-business owners get overwhelmed by the nitty-gritty details of ongoing social-media management. It’s ok if you’d rather spend your time on other aspects of your business! Upswept Creative has our very own Online Marketing Maven in Josselyn Haldeman, who will allow you to do just that. If you’re interested in her services, be sure to say so when you reach out.
Feb 02 2017 How To Build A Brand That Reaches Your Dream Clients Posted by: Sarah Giffrow Posted in: Branding, Business, Pro Tips Tagged brand development, business, customers, demographics Branding can be a hard thing to understand. You know that a strong brand can help you land more clients and make more sales, but you may wonder: how does that happen? It’s important to make your brand distinctive, so it sticks in your clients mind. That means knowing your own values and staying in touch with your Why, instead of focusing too much on your competition. But, knowing who you are is only one piece of the puzzle: you also need to know who your customer is. Know Who Your Brand is Talking To There’s no such thing as a one-size-fits-all brand. It’s often said that, “you can’t please everyone,” and that’s especially true for branding. A brand that appeals to a hip, trendy 20-something isn’t likely to attract a 40-something shopper who’s more interested in quality than trends. To build an effective brand, you need to know who you’re talking to. That means making choices about what kind of people you want to attract! Think about their age, their preferences, their habits, and you can start making choices about how your brand will engage with them and appeal to them. Choosing your audience might seem scary, at first. You might feel as if you’re turning away other customers by choosing an ideal audience, but trust the process! Your brand will be much more powerful when you tailor your brand to a specific group, instead of trying to please everyone. If you try to attract too wide of an audience, you can easily end up with a weak, non-specific brand that doesn’t resonate well with anyone. Are You the Same As Your Customer? When you’re an independent business owner, it’s easy to think that building your brand is just a matter of choosing things that appeal to you. If that’s what you’ve been doing so far, STOP for a second, and ask yourself: “are my ideal customer and I actually alike?” A lot of people make the mistake of thinking that their customers are just like them when, in reality, their customer is much different. You are not your customer, and even though you may both like your work, they may be drawn to it for different reasons. When you’re building a refreshed brand, it’s important to find the balance between your own values, and what will appeal to your customer. You don’t need to pretend to be something you’re not (please, don’t do that!), but you DO need to make choices that appeal to your ideal customer. “How Do I Start To Identify My Ideal Customer?” This can be a question with a lot of layers, depending on where you are in your business. If you’re an established business looking at a refresh, you can learn a few things from your past customers and experience. If you’re a newer business, however, you’ll need to operate more on research and instinct. As a starting point, here are a few questions that businesses at any level can start with: What are my ideal client’s demographics? Think about age, gender, family size, income, education, and so forth. What are their habits? How does their typical day go? How do they spend their free time? How does what my business offers fit into their life? What problem will it solve for them? What do they value most? What is important to them? Style? Practicality? Uniqueness? Being socially conscious? Choosing high-quality work? Etc. Understanding your ideal customer’s mindset is huge for building a strong brand that helps you grow and succeed! Try putting yourself in their shoes and seeing how they think. Walk yourself through what their experience with your business might be like. You could learn a lot from it! Need more help understanding your brand? Our Finding Your Brand Center workbook is free, and here to help you build your brand foundation. >> Get Instant Access »
Dec 08 2016 Stealing Photos is Bad Posted by: Josselyn Haldeman Posted in: Business, Photography, Photos, Pro Tips, Uncategorized Photography usage in the digital age has, unfortunately, been a big problem. Stealing content is not ok – ever! Knowing the rules and etiquette surrounding using work that is not your own is an important part of being an ethical and responsible business owner or creative professional. I’ve written this post as a quick guide to help you avoid making hurtful and costly mistakes with photo usage. CREATOR RULES Photo generously provided by Mac Reid. Check out their work at www.macreid.com. The photographer who produced the original image likely owns it, and is therefore entitled to decide how it’s used. When contacting the original creator, it’s polite to describe how you plan to use the photo in question, so they have a better idea of whether or not it’s something for which they’d like to give permission. The owner might ask you to pay them for your usage. They might also request that you give credit to them. Giving credit is not only courteous, but it’s often simple. If you aren’t sure, you can always ask the original creator how they would prefer to be credited. STOCK SOLUTIONS Stock photos can be a quick and easy photo solution. There are many online stock photo databases out there, and each has it’s own strengths and weaknesses. Photos you’ve paid for you can usually use however you’d like – just be sure to check the usage terms on the site you bought it from. DIY If the perfect photo isn’t out there, why not make it yourself? Photographs you produce you’re allowed to use however you’d like. This might not seem like the most convenient route, but it is one way to get exactly what you want out of your photos. Lucky for you, we’ve written some posts on how to take professional quality photos, and you can always subscribe to our newsletter for more in-depth tips. Feel the power! BOOK A PROFESSIONAL PHOTO SHOOT If stock photos don’t feel right, and the Do-It-Yourself method isn’t working out, there’s another way to guarantee you can use your photos freely: Hire a professional photographer to take the photos you want! You’ll be able to share your unique brand vision with your photographer, you’ll get high-quality photos, and you’ll often get a more authentic look than a stock photo can provide. Upswept has some options for photo shoot sessions, if you need help in that area. Different photographers have different standards for how their clients use their photos, so you may want to check with them to find out what’s okay and what isn’t. But, as a general rule, you should have a lot of freedom to use this type of photo in your branding and marketing.
Nov 18 2016 Feel Good About Your Website Posted by: Josselyn Haldeman Posted in: Branding, Business, general, Web Design, Websites Creativity can be a boon in difficult times. Self-expression is an essential part of being human. Finding an outlet is especially important when the world around us seems intent to silence individuality. The image of the Artist mining their pain for the page or canvas is a popular one, but it’s important to remember that painting and poetry aren’t the only avenues for creativity. Many of us make inspired decisions in the course of day to day life, especially if you run your own business. Here at Upswept Creative, we help people express their true selves through their business ventures with innovative branding solutions, especially in website design. Your website isn’t just a digital storefront, it is a visceral experience you impart to every visitor. Your web site is often the deciding factor if they become a paying customer or not. Taking a fresh look at your website design and incorporating new elements can feel liberating. If you don’t have a website yet, planning is essential. Assembling a good plan and following through feels powerful and gives you momentum that can carry over into other aspects of your business. Make Your Website Awesome Not sure where to begin? Start by asking yourself these questions to nail down some basic elements of design for an awesome web experience: Look at how the image size, top menu, and logo design all work in conjunction here. Does it make you want to order pie right away? What is the goal of your website? Is it to make sales? Have visitors sign up to your newsletter? Ask questions about your products or services? Try to be as specific as possible. Your goals shape the whole experience of visiting your website, and what a visitor sees first. Is it a mind-blowing splash graphic that sets the mood for viewing your art? Or would a horizontal-scrolling bar showing off featured store items be more appropriate for your goal? How did visitors come to your site in the first place? The answer to this might require combing through your analytics, but it can still be an important step in the planning process in the meantime. If you use your social media to promote click throughs to your website, you’ll want to have the relevant content front and center. What kind of image content do you need? Product photos, team member profiles, or the perfect website background are all major elements in a cohesive web design plan. Make a list of all the types of images you think you’ll need to show off the best of your business to the world. Will your website be viewed by people on-the-go? Be sure to think about your design for mobile platforms as well. Don’t you feel better after newly considering those aspects of your website? Now is the time to follow through. Upswept Creative offers free consultations to folks just like you – people who have put serious thought into their business and are ready to take the next step in accomplishing their overall branding goals. We want you to know that no matter what message you’re getting from society at large, the team here at Upswept Creative knows that your individuality matters, and so does your right to creatively express yourself. Let’s hit your creative goals together!
