At one point or another, I think just about every small business owner who’s found themselves a bit strapped for resources has asked themselves: “can I build my own business website? Even just something basic to prove that my business exists?” I’ll freely admit that I’m biased when I tell you that, well, I don’t […]
As this year comes to a close, you’re likely to be inundated with a flurry of articles and think-pieces on business trends to consider. While we definitely see value in understanding social media updates and marketing trends in general, we want to draw your attention to more significant shifts in how we’ll do business, in […]
Ethical marketing. Does that even exist? When you think of marketing or sales, does your mind automatically go to some sleazy used-car salesman trope? I can’t blame you if it does. Historically, advertising hasn’t exactly been a beacon of truth. Traveling medicine shows in the late 1800s and early 1900s advertised products with truly bizarre […]
You know that a website or social media project needs skilled hands and heads to get the job done, but don’t forget the supporting shoulder that helps everyone reach the finish line! That would be the project manager, whose job it is to translate between client and creator, manage meetings, and make sure all the […]
Whether you have a small startup or a thriving company with a long history, WordPress is a great choice for web design. It can be daunting to dig into if you’re not a website pro, though, and there are a lot of different paths to the same end result—even if not every path is necessarily […]
Last summer might feel like it happened 100 years ago, but it was a period in history that we won’t soon forget. Systemic racism came to the forefront of so many issues we faced in 2020, and folks all over the U.S. felt moved to do something about it. A lot of people and businesses […]
If there’s one thing a project manager loves, it’s lists, and your friendly Upswept PM is no exception. I make “New Year’s” resolutions every other week in my Evernote App. I put things onto my to-do list that I’ve already done just so I get the dopamine hit from checking it off. “Should I make […]
When you started your business, you probably didn’t plan to spend all of your energy on sales calls (unless you’re a sales coach, that is). Still, even if you’re brilliant at selling, sales takes time and energy, doesn’t it? And sometimes, just the idea of trying to persuade someone to buy can send your anxiety […]
If you’ve ever tried to build a website, you know how challenging it can be! The complexities of a great website go beyond coding and design. It’s a tricky balance of serving your needs and serving your audience’s wants. No matter what service or product you offer, there’s one universal truth for every website on […]
I’ve always liked a tidy email inbox. Deleting emails is so satisfying that I sometimes do it therapeutically. Literally. Like one time I was stuck recovering on the couch, and I spent hours relaxing by sifting through years of emails in my most neglected inbox. Fortunately, I didn’t delete anything important! I sorted email with […]
