You have the power to make real change. Seriously, I want you to sit with that idea for a minute. I know that it feels like there’s a lot wrong in the world. Add in the uncertainty of COVID, and it may feel like there’s not much we can do about any of it. But, […]
I believe that a website should do more than take up space on the internet. I’ve created websites with features ranging from online booking to membership programs to interactive quizzes, and y’all, the power of a website as a business tool is massive. A pretty universal goal for most any website, however? Get someone to […]
Social media has become an incredibly powerful tool for communication, marketing… and activism. Just like any other tool, there are right ways and wrong ways to wield it. Examples of performative allyship and hashtags gone awry make it more evident than ever that those of us using social media for our businesses need to be […]
If you’re like me, you’ve been waking up feeling a lot of things, over the past week-or-so. We’re in a pivotal moment, and all of us on Team Upswept have been grappling with how to move forward, as people who think of ourselves as allies. If you’re reading this, I hope that you, too, are […]
We know a lot of small businesses are stressing out during these times (trust us, we’re among them). And, we also know that we want to just do something to help. So, we’re channeling our deep tech-savvy to help other small businesses who may need the skills we have. In these uncertain times, we’re offering our […]
There are tons of benefits to going remote for you, your employees, and the planet. Maybe you are looking for a way to cut costs. Maybe a valuable employee has a long surgical recovery coming up and wants to spend some of that time working. Maybe a team member is moving out of state. Or […]
“Values” has become a bit of a buzzword in the age of online branding. Buzzwords aren’t exactly our favorite thing, but behind the buzz, we do believe there’s a lot of value in seeing and identifying your values–both as a person and as an organization. What do you want to see in your business? Once you’ve […]
If you follow us on social media (hint, hint), you’ve probably seen some of the year-in-review questions Upswept has been posing. One question was particularly convicting for me: did you take enough time to rest this year? Anyone reading this right now probably has a lot to do and very little time to just sit […]
If you’re keeping up with the wild world of social media, you may have heard about Instagram testing hidden “likes” in select countries earlier this year. It seems our friends at the photo sharing platform liked what they saw (pun very much intended) enough to extend testing into the United States market. If you haven’t […]
For a lot of people, the web seems like weird tech magic—you create something out of bits and bytes, and it somehow generates sales, right? For organizations redesigning their websites, the “process” might look like this: Build new website and launch it. …???… Profit! Sounds pretty easy, right? Not so, friends. An updated design isn’t […]
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