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Revising Priorities: Social Media Strategy for Uncertain Times

Revising Social Media Strategy Image by g. allen reed from Reshot
Apr 30 2020

Revising Priorities: Social Media Strategy for Uncertain Times

Remember January 2020? How excited we all were for a new year, a new decade even! Perhaps you spent significant time at the close of 2019 planning and creating fresh new content for your social media feeds to reflect your new 2020 vision. Or perhaps you started the new year with an outline and an […]

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Feb 27 2020

Social Media Science: Understanding the Algorithm

Ever wonder who the mad scientist hiding behind the curtain of your social media feeds is, determining what to show you next? He’s got a name, friends: Al. Al Gorithm. OKAY terrible jokes aside: what exactly is the algorithm, and why does it matter? I appreciate the simplicity of this definition from Pedro Domingos’s The […]

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May 14 2018

Authenticity Online

Authenticity can often seem like it’s in short supply. Especially on the internet. Whether it’s a snarky meme or “fake news,” genuine voices are in high demand online. People are starved for them. Whether you’re managing the social media channels of an established business, or taking a DIY approach to building your own online marketing […]

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Dec 31 2014

Making 2015 Awesome: New Year, New Ideas, New Business!

Hello 2015 – Goodbye 2014! The New Year is only hours away, the bubbly is already chilling, the resolutions are already written (let’s hope they are different from last year). Is creating new business this next year one of your goals? You are probably not the only one! In this final installment of “Making 2015 […]

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