May 14 2018

Authenticity Online

Authenticity can often seem like it’s in short supply. Especially on the internet. Whether it’s a snarky meme or “fake news,” genuine voices are in high demand online. People are starved for them.

Whether you’re managing the social media channels of an established business, or taking a DIY approach to building your own online marketing materials, it’s so important to keep it real. Trust is the basis of any good relationship, customer to business included. Connecting with potential customers from a place of genuineness, honesty, and passion will make them more likely to purchase your product or services. In fact, 80% of consumers polled said “authenticity of content” is the most influential factor in their decision to become a follower of a brand.

Here are some ways you can find your authentic voice in your online marketing efforts:

Authentic to You

In order to come off as honest online, you first have to know yourself. At the very least, know your brand. Is a funny and light-hearted tone appropriate, or does your marketing require a more serious approach? What sorts of images will communicate your desired tone? Think these elements through before you start posting, or you may risk of coming off as calculated and facetious.

Being true to the core of your business identity is the first step in attracting the kind of customers you want.

Share Your Excitement

It’s no secret that passion is appealing. You should feel passionate about the work you’re doing. If you aren’t, it becomes much harder to get people to pay attention. I believe humans have the capability to be passionate about anything, we just have to find the angle that lets us connect with it. If you’re managing social media for a client, spend the time to learn the ins-and-outs of the business. Even if it seems really boring at first, you’re likely to find something that fascinates you eventually.

For example, last year I was tasked with promoting a conference by and for professionals in a particular field of social science. I don’t have a social science background, and at first glance it could seem dry and academic to the average person. But as I performed my due diligence and really dove into the deep end with what this field was all about, I discovered this conference was actually very progressive. They had booked speakers centered around social justice, provided continuing education opportunities, and kept the price of registration as low as possible in order to accommodate low-income professionals.

Because I took the time to learn these things, and really get onboard personally, I was able to highlight them in an engaging way on social media. Finding your way “in” to a topic you’re tasked with promoting is one of the most important aspects of being a successful social media manager.

Don’t Be Afraid To Have Fun

Having fun with the topic at hand, when appropriate, is a great way to show genuine excitement and passion about the products and services you’re advertising. Don’t be afraid of it! A great example is Wendy’s twitter account. No one wants to engage with an account of a fast food giant that just posts ads all day. That’s why Wendy’s snarky, sarcastic, and meme-filled feed has found such viral success. People are both shocked and amused, and you can tell that the person (or team) behind the handle is having a blast.

 

Getting started marketing online can be intimidating. It’s not easy to decide  what to put out to a potentially massive audience, And I hope these have helped you wrap your head around the topic.

If you find yourself needing some more guidance, or you’d rather hire professionals to collaborate with you on the decision making process, Upswept Creative is here for you! We can work with you to take the stress out of online marketing, and get your social media presence on a course to success. Schedule some time to sit down with us today – you won’t regret it.


Dec 31 2014

Making 2015 Awesome: New Year, New Ideas, New Business!

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This holds true whichever year it is. Let Upswept Creative help build your brand!

Hello 2015 – Goodbye 2014! The New Year is only hours away, the bubbly is already chilling, the resolutions are already written (let’s hope they are different from last year). Is creating new business this next year one of your goals? You are probably not the only one! In this final installment of “Making 2015 Awesome”, we’ll take a closer look at what you can do to jumpstart the success of your brand this coming year!

1.) Go public with your goals.

Many people focus on the future this time of year – many of us have resolutions, whether personal or private. Take advantage of the collective atmosphere of renewal by getting your customers on your side. One way to do this is to blog openly about your new year’s goals – actively drawing people in to your journey and your success. Creating a compelling story on social or on your blog will allow your customers to participate in said story, bolstering your traffic and your business.

The ladies of Confident Creatives launched an all-new venture (with photos by us!) in 2014. What will you do in 2015?
The ladies of Confident Creatives launched an all-new venture (with photos by us!) in 2014. What will you do in 2015?

2.) Launch something new.

There are many options for this one–which is why you can make it your own, regardless of your brand or business. Create a sale, offer a time-limited coupon, review your price list, change a menu around, play with the layout of your newsletter, update your slides, change your header image on social or on your site, make a weekly giveaway, start a youtube channel…the list is endless, but the end goal is the same: Keep yourself looking fresh. People notice changes – virtually and in the real world. Now is the time to renew – personally, and professionally.

3.) Create some mystery!

If you are not quite ready for a big reveal, don’t worry! As we all know, sometimes even our best intentions get derailed. If you are more of a long-term planner who doesn’t want to make a quick decision, or you have some big news in the pipeline that is not quite ready yet, don’t blow it all in the first few weeks of the year. Instead, opt for another route: Create some mystery.  Create a series of posts, email blasts or social media posts to create a the buzz before you launch your big news in a couple of weeks or months. Other people’s big news and big changes may have fizzled out already, and you’ll be rising above the crowd.