Making your website findable is one of the most difficult tasks in creative branding online. To be findable, your website needs to be search engine friendly. This is accomplished with a number of techniques under the banner of SEO, or Search Engine Optimization. If you’re not familiar yet, take a look at my previous post on SEO Basics.
One simple technique is to create user-friendly URLs that permanently link to the different pages of your website. These URLs are ideally custom, short, easy to read, and use keywords that people are likely to search for when searching for your business. They should also be accurate to the information that’s on the page.
Sound like a lot of work?
It’s really not with WordPress. We do love building websites on WordPress, and one of the reasons is how easy it is for users to work with. Changing the URL naming conventions of your website is very straightforward, and making a custom URL for any given page is a breeze. This lets you name important pages of your website based on keywords people might naturally associate with your business. A page’s current permalink is located below the page title on the “Edit Post” page. Changing the naming conventions of every page automatically is found in Settings > Permalink Settings.
Upswept Creative is a Portland based web design and creative branding company. Someone in need of web design services may use the search terms “website,” “professional,” and “Portland.” So, I commonly include these terms in custom URLs for different pages on our website – blog posts, service descriptions, even the main landing page. The more pages that have these keywords, the higher the search engine ranking will be for those specific terms.
If you need more guidance on where to start, Yoast is a tool that helps make sense of all this keywords business. It’s a WordPress plugin that outlines common SEO techniques for each of your WordPress pages, and empowers you to take control and make adjustments to your site for better SEO. It allows you to define many different aspects of a page that directly affect how a search engine interacts with your website, like keywords, URL, and meta-description.
Identifying and defining aspects like keywords and meta-descriptions is closely tied to the core of your brand. Finding your brand center is what Upswept Creative specializes in, as well at the practical, nitty-gritty aspects of web design.
If you need some help with your website and SEO, we can help! Schedule your free consultation with us today.
