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Portland Business Spotlight: Katie Proctor, Owner, Books with Pictures

Katie Proctor Headshot
Apr 13 2017

Portland Business Spotlight: Katie Proctor, Owner, Books with Pictures

Portland’s Katie Proctor is on bold mission to bring comics to everyone. Her nearly year-old shop in the Hosford-Abernethy neighborhood, Books with Pictures, has quickly become a community hub with an explicitly inclusive mission: to be a space that is welcoming to people who love good stories without regard to age, race, sexual orientation, gender […]

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Mar 30 2017

Social Media Management 101

Online marketing is so widespread, it’s hard to imagine a business today without some kind of presence on social media. But how do you even get started? It can be a lot to tackle. What is a good social media strategy? How do you manage posts across platforms? What does success even look like? This […]

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Feb 02 2017

How To Build A Brand That Reaches Your Dream Clients

Branding can be a hard thing to understand. You know that a strong brand can help you land more clients and make more sales, but you may wonder: how does that happen? It’s important to make your brand distinctive, so it sticks in your clients mind. That means knowing your own values and staying in touch with […]

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Sep 26 2016

Building a Nest for a Happy Brand

When we first met with Emily of Happy Nest, she had a busy day-to-day of running her professional organizing business and caring for her young children. She had the start of an online presence, but her brand didn’t feel like a good fit. “It’s just… not awesome,” she told us. So, we made a plan to turn her disappointment into excitement, and […]

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Pre-Order Product Photos Made Simple via IndieGoGo
Jul 06 2016

Take Better Product Photos and Make More Sales

Can Better Product Photos Help You Make The Sale? You have a killer product, and you know how much time and sweat you put into making it just right. But, making your product amazing is only part of the battle. Showing off your products with beautiful, high-quality photos can also make the difference between getting that […]

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Jun 24 2016

Why Letting Purpose Drive Your Brand Makes Your Business Stronger

Jessica and I recently enjoyed a panel discussion at Pull The Weeds, an exhibition and event centered around purpose-driven branding hosted by FIRNW. Kirk Souder, Thom Walters, and Jen Michaelis Van Arkel shared their thoughts about what drives branding when social good is at the center of the organization. The most obvious purpose-driven brands are the ones that are engaged […]

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Jun 06 2016

Use Your Web Site to Make Your Business Findable

Summer is upon us in Portland, and that means tourism! People from all over come here for vacations, explore our city, and fall in love with it. You might be making special plans to get ready for the buzz of tourists, especially if you have a storefront or tourism-based business, but there’s one thing you might […]

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