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Your Brand is Something to Lean Against

Mar 27 2014

Your Brand is Something to Lean Against

Branding is an important part of running your own business, but it’s hard to do when you’re first starting out. Your vision might not be 100% in-place, but don’t let yourself believe that you’re “not big enough” to build an effective brand! There are plenty of reasons to start putting the pieces of your brand together […]

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Mar 14 2014

Stepping Out of Your Comfort Zone

When it comes to branding your business, you may have to consider some crazy ideas. When you’re looking to make yourself stand out among other businesses, you probably won’t get very far doing exactly what “the other guys” did. You’re different from them, and you’ll need to find your own path. And sometimes, that means pursuing […]

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Feb 19 2014

Branding design for the WedBrilliant web site

Branding for the wedding industry isn’t exactly new territory for us at Upswept. In my earlier days as a photographer, I photographed quite a few weddings, so I got a taste of the industry, worked some vendor events, encountered more than a few wedding brands and pinboards, and learned just how much planning, energy, and sentiment […]

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Jan 23 2014

Photo Shoot with Portland Men’s Roller Derby

Team Upswept recently tackled the not-to-be-trifled-with task of shooting a 12-month calendar: we were brought in by Portland’s very own men’s (yes, men!) roller derby all-star travel team, the Bridgetown Menace, to collaborate with them on their 2014 fundraiser. Each page stars a member of their skating roster, and the guys brought their beards, biceps, and […]

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Jan 08 2014

Is Your Old Branding Design Right for a New Year?

We’re just a few days into 2014, and you’re probably dreaming up some grand designs for what you want to accomplish in the new year. It’s a time for changes, but while you’re thinking of new ideas, you might want to take a look at your brand. Does your branding fit where you’re going, or […]

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Dec 31 2013

Looking back at 2013! Upswept Creative’s Year in Review

It’s been a memorable year in a lot of ways! It feels like it’d be near-impossible to mention all of it, but we’ve had some fun, made a lot of pretty, and made some memories. In with the New in Old Town We opened 2013 settling into our new space on NW Couch St. in […]

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Dec 11 2013

Fashion photographer for Portland Hairstylists Studio Luxe

Being a Portland fashion photographer isn’t just about clothes: it takes a team of experts to take a look from being “just clothes” to simply amazing. The awesome stylists at Studio Luxe Hair & Skin Spa in Portland know just how much goes into making the perfect look–they give real people wonderful new looks every […]

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Portland logo design for branding
Nov 18 2013

Does Your Brand Design Make You Feel Something?

More than anything, your brand should create a feeling. Whether it’s a sense of whimsy or lightness, bold confidence, trust and wisdom, your brand should make you, and your audience, feel something. That feeling is what makes your audience want what you have to offer. When you’re rebranding or building a new brand, make sure […]

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Nov 11 2013

Brand development: Are you a Maker, a Giver, or a Guide?

When you dig into brand development, you need to know as much about yourself as you do about your audience! Getting in touch with who you are as a business can give you some important clues about what matters most in your branding. I know that every one of you has a unique story–it’s my job […]

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Aug 15 2013

Awesome Client DO: Three Ways to Communicate With Your Web Designer When Things Go Wrong

You have an awesome business, and you’ve found an awesome designer to help bring your web site vision to life. That’s not the end of the process, though–building a web site takes more than just waving a magic wand, and you might see the occasional strange quirk along the way. A good client knows to […]

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