If your website is hard to navigate for people with disabilities, you’re leaving out a potentially huge part of your audience. […]
Jul
29
2022
Jun
30
2022
Write Better Emails: Tips for Effective Communication
Even with the proliferation of messaging apps and social media platforms, email is still the preferred mode of professional communication. The average person can receive as many as 120 emails a day, with 99% of us checking our inboxes at least once daily. That’s a LOT of communication. How much of it is truly effective, […]
Jun
03
2022
5 Must-Have Tools for Social Media Management
Content creation is time-consuming enough without adding all of the logistics of social media management into the mix. Taking photos, shooting videos, posting, and planning can be an endless task. Then you have to figure out what to post and when. And then you still have to pay attention to how everything is working (or […]
Apr
26
2022
Why you (yes, you) should raise your rates
You weren’t born knowing how to set prices for your small business, or when to raise your rates. You may not have any idea what a fair price is if you’re new to your industry! Even if you have past experience, your former boss probably didn’t clue you in on the gap between your hourly […]
Mar
23
2022
No Business As Usual: Work in an Unsettled World
To say we’re living in interesting times is quite the understatement. It seems each day brings news of a new injustice, signs of economic instability, and public health challenges. If you run your own business, you may find yourself questioning much of what you’re doing these days. Should you be more vocal about current events? […]
Feb
19
2022
What Does a Social Media Manager Do?
“I say who, I say when, I say how much.” —Vivian Ward, Pretty Woman Whether we like it or not, social media is an important part of modern marketing strategy. To be as visible as possible you need a strong, consistent, focused social media presence with engaging content and strategic messaging. You’ll have to regularly […]
Jan
11
2022
Can I build my own business website?
At one point or another, I think just about every small business owner who’s found themselves a bit strapped for resources has asked themselves: “can I build my own business website? Even just something basic to prove that my business exists?” I’ll freely admit that I’m biased when I tell you that, well, I don’t […]
Dec
22
2021
In With The New: Business Trends for 2022 and Beyond
As this year comes to a close, you’re likely to be inundated with a flurry of articles and think-pieces on business trends to consider. While we definitely see value in understanding social media updates and marketing trends in general, we want to draw your attention to more significant shifts in how we’ll do business, in […]
Dec
08
2021
How to Set Up Google Analytics
Google Analytics has the potential to be a very helpful tool for you as you evolve your website. You can take a closer look at how many people are visiting, how they’re getting there, even whether or not they convert! …but before you can take advantage of that, you’ll need to actually set up Google […]
Nov
30
2021
Ethical Marketing Practices are Coming for Your Ads–And That’s a Good Thing
Ethical marketing. Does that even exist? When you think of marketing or sales, does your mind automatically go to some sleazy used-car salesman trope? I can’t blame you if it does. Historically, advertising hasn’t exactly been a beacon of truth. Traveling medicine shows in the late 1800s and early 1900s advertised products with truly bizarre […]
