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Multiracial group of protesters walks over a bridge. In image center, one protester holds up a white sign with SILENCE IS VIOLENCE in black letters.
Mar 23 2022

No Business As Usual: Work in an Unsettled World

To say we’re living in interesting times is quite the understatement. It seems each day brings news of a new injustice, signs of economic instability, and public health challenges. If you run your own business, you may find yourself questioning much of what you’re doing these days. Should you be more vocal about current events? […]

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Feb 19 2022

What Does a Social Media Manager Do?

“I say who, I say when, I say how much.” —Vivian Ward, Pretty Woman Whether we like it or not, social media is an important part of modern marketing strategy.  To be as visible as possible you need a strong, consistent, focused social media presence with engaging content and strategic messaging. You’ll have to regularly […]

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White person seated at a desk viewing trends on a smartphone, with a yellow mug in front of them. The mug has black text which reads Filled With Rage.
Dec 22 2021

In With The New: Business Trends for 2022 and Beyond

As this year comes to a close, you’re likely to be inundated with a flurry of articles and think-pieces on business trends to consider. While we definitely see value in understanding social media updates and marketing trends in general, we want to draw your attention to more significant shifts in how we’ll do business, in […]

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Dec 08 2021

How to Set Up Google Analytics

Google Analytics has the potential to be a very helpful tool for you as you evolve your website. You can take a closer look at how many people are visiting, how they’re getting there, even whether or not they convert! …but before you can take advantage of that, you’ll need to actually set up Google […]

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white paper with black text reading Marketing Strategy sits on a wooden table, under a metal iron
Nov 30 2021

Ethical Marketing Practices are Coming for Your Ads–And That’s a Good Thing

Ethical marketing. Does that even exist? When you think of marketing or sales, does your mind automatically go to some sleazy used-car salesman trope?  I can’t blame you if it does. Historically, advertising hasn’t exactly been a beacon of truth.  Traveling medicine shows in the late 1800s and early 1900s advertised products with truly bizarre […]

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a hand drawing a map of a website navigation structure
Sep 15 2021

Don’t Make Your Website Users Think

Good web design is a must-have if you want your small business to look professional. However, looks aren’t the only thing your website needs to focus on. Good design should also keep website usability in mind. If your visitors have to think too hard about how to find what they want, you’ll easily lose their […]

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lose-up shot of a person holding a smartphone and looking at an Instagram post
Aug 11 2021

Understanding Instagram Analytics

It seems a day doesn’t go by without an announcement from Instagram about supposed changes to their algorithm. It’s my (educated) guess that our small business owner friends lose too many waking hours stressing out about this mysterious algorithm, when their energy could be much better spent elsewhere… like on your Instagram analytics. Good news: […]

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