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Aug 06 2018

Communication is Collaboration

Last month one of our team members moved out of Portland, all the way to another state! Social Media Maven Josselyn Haldeman now calls Olympia, Washington home. We couldn’t be happier for her, but working remotely can present unique challenges. As a company, we value the personal connection and efficient brainstorming that can come with […]

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Jul 12 2018

Congratulations! Your Website is Live!

Your Website is a Living Thing Congratulations, your new website is out into the world, ready to be discovered by wonderful people far and wide! This isn’t the end of your journey, however: to get the most out of the investment you’ve made on your website, you’ll need to update and maintain it. Like a […]

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Jun 25 2018

Use Better Hashtags

I’m back this week with yet another lesson in social media marketing basics! Hashtags are ubiquitous on social media. Not only are they fun to use in a creative way, but they can also be used as an effective marketing tactic… if you use them strategically. Learn how to hashtag the right way! Hashtag Platforms […]

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May 24 2018

Why Your Social Media Sucks

So you’ve committed to, and prioritized your social media presence. You’ve thought about your audience, found a ton of free image content you can use, and started posting pretty regularly… you think. It’s been about a month, and you’ve lost that determination that got you started in the first place. Your numbers are horrible. You […]

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May 14 2018

Authenticity Online

Authenticity can often seem like it’s in short supply. Especially on the internet. Whether it’s a snarky meme or “fake news,” genuine voices are in high demand online. People are starved for them. Whether you’re managing the social media channels of an established business, or taking a DIY approach to building your own online marketing […]

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Mar 30 2018

Social Media Tools for Success

Running a full-scale social media marketing campaign for one business is a lot of work. You’re responsible for creating and scheduling content, keeping up on analytics, honing strategies, and developing a brand voice that engages directly with potential customers. All across multiple accounts, ideally with some coordination between them (but without too much crossover). Luckily […]

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Mar 15 2018

Design Monsters: Scope Creep

We’ve already discussed one of the most formidable monsters of them all, the Problem of Good, Fast, and Cheap. Now, let me tell you about Scope Creep, how to stop it in its tracks, and still achieve the final product you want. The Siren Song of a Private Patio When I was a teenager, my […]

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