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Dec 18 2020

You Are Not 2D: Making Resolutions that Reflect Your Humanity

If there’s one thing a project manager loves, it’s lists, and your friendly Upswept PM is no exception. I make “New Year’s” resolutions every other week in my Evernote App. I put things onto my to-do list that I’ve already done just so I get the dopamine hit from checking it off. “Should I make […]

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Nov 18 2020

Connection in the Time of COVID: How Our Online Experience Has Changed

Last week, Facebook released a comprehensive report detailing major consumer shifts during the COVID-19 pandemic. While this very detailed report focuses on streaming and the entertainment industry (and, of course, it focuses on how this plays out on Facebook), there are still several important takeaways you can use for how your small business shows up […]

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Oct 05 2020

Diversify Your Feeds: Hack the Social Media Algorithm

Allow me to begin this blog post with an apology. Earlier this year, I shared some tips to understand the social media algorithm. I wanted to share ways to help you improve your presence on social media so you could be seen.  When I did this, I made the assumption that this magical algorithm played […]

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Old timey construction tools shown from above, representing how to build an SEO foundation with Good Content
Aug 17 2020

Good Content: the Cornerstone of SEO

Like SEO, the phrase “good content” gets thrown around a lot as “something you need” for your website. So if your ears start ringing when you hear it, I can’t really blame you.  To keep the definition simple, website “content” is anything that the website contains that informs or entertains the client. Things that make […]

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Aug 03 2020

#FunForAll: Make Your Social Media More Accessible

July 26, 2020, marked the 30th anniversary of the passing of the Americans With Disabilities Act (ADA), prohibiting discrimination against individuals with disabilities in the public sphere. While we’ve worked to increase accessibility and encourage inclusion of folks with disabilities, our everyday life has changed drastically over these past three decades. Our increased dependence on […]

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