It seems a day doesn’t go by without an announcement from Instagram about supposed changes to their algorithm. It’s my (educated) guess that our small business owner friends lose too many waking hours stressing out about this mysterious algorithm, when their energy could be much better spent elsewhere… like on your Instagram analytics. Good news: […]
What Does a Project Manager Do?
You know that a website or social media project needs skilled hands and heads to get the job done, but don’t forget the supporting shoulder that helps everyone reach the finish line! That would be the project manager, whose job it is to translate between client and creator, manage meetings, and make sure all the […]
Pride: Celebration, Not Commodification
In the early morning hours of June 28, 1969, New York City police raided the Stonewall Inn, a Greenwich Village gay bar. It was not the first time this particular establishment suffered the indignity, but for whatever reason it was on that night that the Stonewall’s patrons – many of whom were Black and Latinx […]
What is Web Hosting and Maintenance?
Web hosting isn’t exactly the most inspiring aspect of WordPress web design, but it’s an important one for you to know a little about. Even the best websites can deliver a sub-par user experience if they aren’t housed on the right web host! You don’t have to know everything about it, but having a basic […]
Does Your Business Need a Blog?
SEO (as we’ve discussed), comes from a core of good, frequently updated content—otherwise, search engine crawlers as well as your customers) may think that your business isn’t active. That means fewer appearances in search results, fewer website visitors, and fewer sales. You need to be refreshing your website on a regular basis with new photos, […]
Drive Traffic to Your Website Using Social Media
Whether you’re brand-spanking new to business or you’re a well-oiled entrepreneurial machine, you likely know that the best way to stake your claim on our wild world wide web is to secure a domain name and build yourself a quality website. This way you’ve carved out a guaranteed space to share who you are and […]
What The Heck Do I Post? Social Media Content Ideas For Your Business
When you run your own business, you naturally wear many hats. Founder, creator, customer service rep, shipper… the roles can seem endless, especially when you’re first starting out. One role that’s especially important: marketing. While you may not think of yourself as a marketer, you do know your business better than anyone, which is handy […]
Wow and Welcome Your Website Visitors
Visitors to your website are usually there for a purpose, and it’s important that all the content you write shows them what to do to fulfill that purpose. Imagine you’re having a party at your house (I know I have been imagining it a lot this year!). What would you do to make a guest […]
Plugins in WordPress web design: how much is too much?
Whether you have a small startup or a thriving company with a long history, WordPress is a great choice for web design. It can be daunting to dig into if you’re not a website pro, though, and there are a lot of different paths to the same end result—even if not every path is necessarily […]
Let’s Talk Instagram Algorithm (Again)
It’s been almost five years since Instagram nixed the reverse-chronological feed. And throughout those five years, content creators, small businesses, and marketers have been trying to understand the alchemy that is the algorithm behind what appears in our feeds. It seems everyone’s got some idea or theory about how this algorithm works, which often creates […]