Google Analytics has the potential to be a very helpful tool for you as you evolve your website. You can take a closer look at how many people are visiting, how they’re getting there, even whether or not they convert!
…but before you can take advantage of that, you’ll need to actually set up Google Analytics tracking on your website.
This process–and Google’s overly-complex web of sub-menus ;)–can be tricky to navigate, so this video will take you on a quick spin through initial setup, to help get you to the next step.
