Ethical marketing. Does that even exist? When you think of marketing or sales, does your mind automatically go to some sleazy used-car salesman trope? I can’t blame you if it does. Historically, advertising hasn’t exactly been a beacon of truth. Traveling medicine shows in the late 1800s and early 1900s advertised products with truly bizarre […]
In the early morning hours of June 28, 1969, New York City police raided the Stonewall Inn, a Greenwich Village gay bar. It was not the first time this particular establishment suffered the indignity, but for whatever reason it was on that night that the Stonewall’s patrons – many of whom were Black and Latinx […]
Whether you’re brand-spanking new to business or you’re a well-oiled entrepreneurial machine, you likely know that the best way to stake your claim on our wild world wide web is to secure a domain name and build yourself a quality website. This way you’ve carved out a guaranteed space to share who you are and […]
With all of the twists and turns our lives and our businesses have taken in the past year, it’s only natural that we’d look for new ideas and new ways to engage and connect with our people. Truth is, though: one of the most effective tools for staying connected is one you’ve had in your […]
If you’ve ever tried to build a website, you know how challenging it can be! The complexities of a great website go beyond coding and design. It’s a tricky balance of serving your needs and serving your audience’s wants. No matter what service or product you offer, there’s one universal truth for every website on […]
Ever wonder who the mad scientist hiding behind the curtain of your social media feeds is, determining what to show you next? He’s got a name, friends: Al. Al Gorithm. OKAY terrible jokes aside: what exactly is the algorithm, and why does it matter? I appreciate the simplicity of this definition from Pedro Domingos’s The […]
“Values” has become a bit of a buzzword in the age of online branding. Buzzwords aren’t exactly our favorite thing, but behind the buzz, we do believe there’s a lot of value in seeing and identifying your values–both as a person and as an organization. What do you want to see in your business? Once you’ve […]
If you’re keeping up with the wild world of social media, you may have heard about Instagram testing hidden “likes” in select countries earlier this year. It seems our friends at the photo sharing platform liked what they saw (pun very much intended) enough to extend testing into the United States market. If you haven’t […]
I’d wager a guess that many of us spend more time on social media sites than we’re willing to admit publicly. Don’t worry; I’m not here to judge! If anything, I’m here to gently remind you, my small business owner friend, to use social media more to your advantage. According to the Pew Research Center, […]
One of the real joys of our work is bringing an exciting venture to life, and Cascadia Blade Works has excitement going for them in spades. Connecting with them was a learning experience not only in the technicalities of blade sharpening, but also in the power of connecting with your values, and following the path […]
