In case you missed it – in 2025, LinkedIn doesn’t want your links! Or so we’ve been told… When I read earlier this year that LinkedIn’s algorithm tends to de-prioritize posts that contain external links, I wasn’t surprised, since this is how Meta’s algorithm operates as well. I was a bit annoyed, though, to have […]
Doing business these past few years has been anything but usual. Over the last few years, we’ve had to adjust our ways of thinking, working, doing, and communicating. But that doesn’t mean we have to start from square one. We can adapt many of the tools already in our toolbox and make them work in […]
When you’re running a service business, client fit often falls by the wayside, no matter how long you’ve been in business. When you’re a new service business, there’s the temptation to take on every client that pays. Even if you may not want to work with a client, you might say yes just to get […]
A lead magnet is a fantastic way to build your email list, and bring in regular and repeat clients and sales through your email marketing! “But wait, I haven’t done email marketing–I don’t even have a list!” you might be saying. It’s okay. A lead magnet is just what you need to grow your list, […]
EVERYONE is talking about AI-generated marketing copy as of recent. As with a lot of trends, using AI for marketing copy is something everyone feels they should be getting in on. I get it, too–it’s a tool with a lot of potential, if you know what you’re doing! Some of those changes, however? Mmmmaybe aren’t […]
Did you know? Your Instagram user name isn’t just a user name – it’s your online identity, your brand’s persona, and your chance to shine on the platform. If technology feels a little intimidating, fear not! We’re here to help you create an instagram user name that’s memorable, effective, and represents your brand in the […]
Now that the new year and the holidays are behind us, you might be putting your email marketing on the back burner. Or you might feel stuck about what you can even do with your email marketing, if you don’t have a sale or a new service to promote. As tempting as it is to […]
Social media has taken over our marketing strategies. Every new platform promises that this is the only way you’ll connect with potential customers. This is the only way you’ll build an audience. This is the only way you’ll grow your business. But is it really? Short answer—absolutely not. While social media is a great way […]
Every service-based small business loves a good testimonial. When you get good feedback from folks who love your work for all the right reasons, of course you want to paste those testimonials on your website for everyone to see! So what’s the catch? Even if it makes you feel warm and fuzzy, not every testimonial […]
If your website is hard to navigate for people with disabilities, you’re leaving out a potentially huge part of your audience. […]
