Google Analytics has the potential to be a very helpful tool for you as you evolve your website. You can take a closer look at how many people are visiting, how they’re getting there, even whether or not they convert! …but before you can take advantage of that, you’ll need to actually set up Google […]
Ethical marketing. Does that even exist? When you think of marketing or sales, does your mind automatically go to some sleazy used-car salesman trope? I can’t blame you if it does. Historically, advertising hasn’t exactly been a beacon of truth. Traveling medicine shows in the late 1800s and early 1900s advertised products with truly bizarre […]
Good web design is a must-have if you want your small business to look professional. However, looks aren’t the only thing your website needs to focus on. Good design should also keep website usability in mind. If your visitors have to think too hard about how to find what they want, you’ll easily lose their […]
It seems a day doesn’t go by without an announcement from Instagram about supposed changes to their algorithm. It’s my (educated) guess that our small business owner friends lose too many waking hours stressing out about this mysterious algorithm, when their energy could be much better spent elsewhere… like on your Instagram analytics. Good news: […]
You know that a website or social media project needs skilled hands and heads to get the job done, but don’t forget the supporting shoulder that helps everyone reach the finish line! That would be the project manager, whose job it is to translate between client and creator, manage meetings, and make sure all the […]
In the early morning hours of June 28, 1969, New York City police raided the Stonewall Inn, a Greenwich Village gay bar. It was not the first time this particular establishment suffered the indignity, but for whatever reason it was on that night that the Stonewall’s patrons – many of whom were Black and Latinx […]
Web hosting isn’t exactly the most inspiring aspect of WordPress web design, but it’s an important one for you to know a little about. Even the best websites can deliver a sub-par user experience if they aren’t housed on the right web host! You don’t have to know everything about it, but having a basic […]
SEO (as we’ve discussed), comes from a core of good, frequently updated content—otherwise, search engine crawlers as well as your customers) may think that your business isn’t active. That means fewer appearances in search results, fewer website visitors, and fewer sales. You need to be refreshing your website on a regular basis with new photos, […]
Whether you’re brand-spanking new to business or you’re a well-oiled entrepreneurial machine, you likely know that the best way to stake your claim on our wild world wide web is to secure a domain name and build yourself a quality website. This way you’ve carved out a guaranteed space to share who you are and […]
When you run your own business, you naturally wear many hats. Founder, creator, customer service rep, shipper… the roles can seem endless, especially when you’re first starting out. One role that’s especially important: marketing. While you may not think of yourself as a marketer, you do know your business better than anyone, which is handy […]
