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White person seated at a desk viewing trends on a smartphone, with a yellow mug in front of them. The mug has black text which reads Filled With Rage.
Dec 22 2021

In With The New: Business Trends for 2022 and Beyond

As this year comes to a close, you’re likely to be inundated with a flurry of articles and think-pieces on business trends to consider. While we definitely see value in understanding social media updates and marketing trends in general, we want to draw your attention to more significant shifts in how we’ll do business, in […]

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Dec 08 2021

How to Set Up Google Analytics

Google Analytics has the potential to be a very helpful tool for you as you evolve your website. You can take a closer look at how many people are visiting, how they’re getting there, even whether or not they convert! …but before you can take advantage of that, you’ll need to actually set up Google […]

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white paper with black text reading Marketing Strategy sits on a wooden table, under a metal iron
Nov 30 2021

Ethical Marketing Practices are Coming for Your Ads–And That’s a Good Thing

Ethical marketing. Does that even exist? When you think of marketing or sales, does your mind automatically go to some sleazy used-car salesman trope?  I can’t blame you if it does. Historically, advertising hasn’t exactly been a beacon of truth.  Traveling medicine shows in the late 1800s and early 1900s advertised products with truly bizarre […]

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a hand drawing a map of a website navigation structure
Sep 15 2021

Don’t Make Your Website Users Think

Good web design is a must-have if you want your small business to look professional. However, looks aren’t the only thing your website needs to focus on. Good design should also keep website usability in mind. If your visitors have to think too hard about how to find what they want, you’ll easily lose their […]

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lose-up shot of a person holding a smartphone and looking at an Instagram post
Aug 11 2021

Understanding Instagram Analytics

It seems a day doesn’t go by without an announcement from Instagram about supposed changes to their algorithm. It’s my (educated) guess that our small business owner friends lose too many waking hours stressing out about this mysterious algorithm, when their energy could be much better spent elsewhere… like on your Instagram analytics. Good news: […]

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Person with long hair and big glasses chews on a pencil in frustration while staring at a laptop screen. A cup of colored pencils sits in the foreground.
May 13 2021

Does Your Business Need a Blog?

SEO (as we’ve discussed), comes from a core of good, frequently updated content—otherwise, search engine crawlers as well as your customers) may think that your business isn’t active. That means fewer appearances in search results, fewer website visitors, and fewer sales. You need to be refreshing your website on a regular basis with new photos, […]

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