If I were to tell you that you should use SEO keywords in your website copy, you might have a few questions: Who are you and how did you get into my house? How do I find good keywords without having to spend a bunch of money on online tools I won’t actually use that […]
Last summer might feel like it happened 100 years ago, but it was a period in history that we won’t soon forget. Systemic racism came to the forefront of so many issues we faced in 2020, and folks all over the U.S. felt moved to do something about it. A lot of people and businesses […]
With all of the twists and turns our lives and our businesses have taken in the past year, it’s only natural that we’d look for new ideas and new ways to engage and connect with our people. Truth is, though: one of the most effective tools for staying connected is one you’ve had in your […]
If there’s one thing a project manager loves, it’s lists, and your friendly Upswept PM is no exception. I make “New Year’s” resolutions every other week in my Evernote App. I put things onto my to-do list that I’ve already done just so I get the dopamine hit from checking it off. “Should I make […]
When you started your business, you probably didn’t plan to spend all of your energy on sales calls (unless you’re a sales coach, that is). Still, even if you’re brilliant at selling, sales takes time and energy, doesn’t it? And sometimes, just the idea of trying to persuade someone to buy can send your anxiety […]
Last week, Facebook released a comprehensive report detailing major consumer shifts during the COVID-19 pandemic. While this very detailed report focuses on streaming and the entertainment industry (and, of course, it focuses on how this plays out on Facebook), there are still several important takeaways you can use for how your small business shows up […]
If you’ve ever tried to build a website, you know how challenging it can be! The complexities of a great website go beyond coding and design. It’s a tricky balance of serving your needs and serving your audience’s wants. No matter what service or product you offer, there’s one universal truth for every website on […]
I’ve always liked a tidy email inbox. Deleting emails is so satisfying that I sometimes do it therapeutically. Literally. Like one time I was stuck recovering on the couch, and I spent hours relaxing by sifting through years of emails in my most neglected inbox. Fortunately, I didn’t delete anything important! I sorted email with […]
Allow me to begin this blog post with an apology. Earlier this year, I shared some tips to understand the social media algorithm. I wanted to share ways to help you improve your presence on social media so you could be seen. When I did this, I made the assumption that this magical algorithm played […]
You have the power to make real change. Seriously, I want you to sit with that idea for a minute. I know that it feels like there’s a lot wrong in the world. Add in the uncertainty of COVID, and it may feel like there’s not much we can do about any of it. But, […]
