When I read earlier this year that LinkedIn’s algorithm tends to de-prioritize posts that contain external links, I wasn’t surprised, since this is how Meta’s algorithm operates as well. I was a bit annoyed, though, to have yet another social media platform that requires a silly song and dance just to share an external link. […]
With dramatic changes in the political and social media landscape, it’s hard to know what to do as a human – let alone as the boss of your business’ online presence. How do you exist ethically on social media? Our businesses give us a platform to seed and amplify radical ideas on social media. That […]
Back in April, Instagram launched its new platform-integrated video editing app, Edits, to a mixed bag of reviews. Some of them are positive, though. Now, if you’ve been following along with me these past few months, you can guess my feelings about giving Meta access to even more of our time, energy, and money. 😉 […]
Choosing who to hand off your social media to is not something to be taken lightly. Your business is your baby! Obviously, you want someone with professional graphic design experience and a discerning eye, who knows how to create beautiful, made-for-you content. But more importantly, they should also be someone you can trust to make […]
Content creation is time-consuming enough without adding all of the logistics of social media management into the mix. Taking photos, shooting videos, posting, and planning can be an endless task. Then you have to figure out what to post and when. And then you still have to pay attention to how everything is working (or […]
“I say who, I say when, I say how much.” —Vivian Ward, Pretty Woman Whether we like it or not, social media is an important part of modern marketing strategy. To be as visible as possible you need a strong, consistent, focused social media presence with engaging content and strategic messaging. You’ll have to regularly […]
As this year comes to a close, you’re likely to be inundated with a flurry of articles and think-pieces on business trends to consider. While we definitely see value in understanding social media updates and marketing trends in general, we want to draw your attention to more significant shifts in how we’ll do business, in […]
It seems a day doesn’t go by without an announcement from Instagram about supposed changes to their algorithm. It’s my (educated) guess that our small business owner friends lose too many waking hours stressing out about this mysterious algorithm, when their energy could be much better spent elsewhere… like on your Instagram analytics. Good news: […]
Whether you’re brand-spanking new to business or you’re a well-oiled entrepreneurial machine, you likely know that the best way to stake your claim on our wild world wide web is to secure a domain name and build yourself a quality website. This way you’ve carved out a guaranteed space to share who you are and […]
When you run your own business, you naturally wear many hats. Founder, creator, customer service rep, shipper… the roles can seem endless, especially when you’re first starting out. One role that’s especially important: marketing. While you may not think of yourself as a marketer, you do know your business better than anyone, which is handy […]
