When you run your own business, you naturally wear many hats. Founder, creator, customer service rep, shipper… the roles can seem endless, especially when you’re first starting out. One role that’s especially important: marketing. While you may not think of yourself as a marketer, you do know your business better than anyone, which is handy […]
It’s been almost five years since Instagram nixed the reverse-chronological feed. And throughout those five years, content creators, small businesses, and marketers have been trying to understand the alchemy that is the algorithm behind what appears in our feeds. It seems everyone’s got some idea or theory about how this algorithm works, which often creates […]
Last summer might feel like it happened 100 years ago, but it was a period in history that we won’t soon forget. Systemic racism came to the forefront of so many issues we faced in 2020, and folks all over the U.S. felt moved to do something about it. A lot of people and businesses […]
Last week, Facebook released a comprehensive report detailing major consumer shifts during the COVID-19 pandemic. While this very detailed report focuses on streaming and the entertainment industry (and, of course, it focuses on how this plays out on Facebook), there are still several important takeaways you can use for how your small business shows up […]
Allow me to begin this blog post with an apology. Earlier this year, I shared some tips to understand the social media algorithm. I wanted to share ways to help you improve your presence on social media so you could be seen. When I did this, I made the assumption that this magical algorithm played […]
July 26, 2020, marked the 30th anniversary of the passing of the Americans With Disabilities Act (ADA), prohibiting discrimination against individuals with disabilities in the public sphere. While we’ve worked to increase accessibility and encourage inclusion of folks with disabilities, our everyday life has changed drastically over these past three decades. Our increased dependence on […]
Social media has become an incredibly powerful tool for communication, marketing… and activism. Just like any other tool, there are right ways and wrong ways to wield it. Examples of performative allyship and hashtags gone awry make it more evident than ever that those of us using social media for our businesses need to be […]
Remember January 2020? How excited we all were for a new year, a new decade even! Perhaps you spent significant time at the close of 2019 planning and creating fresh new content for your social media feeds to reflect your new 2020 vision. Or perhaps you started the new year with an outline and an […]
We know a lot of small businesses are stressing out during these times (trust us, we’re among them). And, we also know that we want to just do something to help. So, we’re channeling our deep tech-savvy to help other small businesses who may need the skills we have. In these uncertain times, we’re offering our […]
Ever wonder who the mad scientist hiding behind the curtain of your social media feeds is, determining what to show you next? He’s got a name, friends: Al. Al Gorithm. OKAY terrible jokes aside: what exactly is the algorithm, and why does it matter? I appreciate the simplicity of this definition from Pedro Domingos’s The […]
