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Apr 27 2017

Cherry City: A Case Study in Design Work

Working in web design can be a complicated process. A lot of creative decisions need to be made while working under a deadline, and within a budget.  Both functionality and the client’s needs have to take  priority, all while looking prettier than the previous iteration. So how do the pros do it? We’d like to […]

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Apr 13 2017

Portland Business Spotlight: Katie Proctor, Owner, Books with Pictures

Portland’s Katie Proctor is on bold mission to bring comics to everyone. Her nearly year-old shop in the Hosford-Abernethy neighborhood, Books with Pictures, has quickly become a community hub with an explicitly inclusive mission: to be a space that is welcoming to people who love good stories without regard to age, race, sexual orientation, gender […]

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Mar 17 2017

Code is Poetry: Why We <3 WordPress

There are so many options for website management and building these days, it can be overwhelming. Customization, flexibility and ease-of-use are all important to consider when choosing a platform. With these qualities in mind, Team Upswept chooses WordPress as the platform for nearly all of our clients’ website redesign needs. Here’s why: Ease of Use […]

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Mar 02 2017

How to Give Feedback to Your Designer

Designers have a reputation for being fussy, opinionated, and disinterested in client feedback, or even for needing to have things their way concerning your project. But your pals at Upswept are here to say that when you work with us, that is simply not the case. We believe that design is a collaborative process between […]

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Jan 26 2017

What’s in a logo?

A logo is a key brand element for any company. Whether a new startup venture, or a well-established company, getting your logo design (or redesign!) nailed down feels good, and can help re-energize your company going into the new year. Approaching logo design can be a real challenge. A good logo design will fit the […]

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Jan 12 2017

Mistakes to Avoid When Building an Authentic Brand

Building and nurturing a strong brand is a process. It take time and focus, and the process isn’t always clear. It’s easy to put your focus in the wrong places when you create a new business brand, or rebrand an existing business. Here are a couple of mistakes to watch out for during the process, […]

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Dec 08 2016

Stealing Photos is Bad

Photography usage in the digital age has, unfortunately, been a big problem. Stealing content is not ok – ever! Knowing the rules and etiquette surrounding using work that is not your own is an important part of being an ethical and responsible business owner or creative professional. I’ve written this post as a quick guide […]

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