Let’s talk about feelings for a minute. Don’t worry, it’s not a heart-to-heart about your innermost dreams and desires. We’re talking about the feelings your branding creates. It’s often said that your brand design and messaging should create a feeling, but there isn’t as much said about what the heck that means. How do you …
One of the biggest challenges of social media is that it’s always changing. Old platforms switch up their interface, lose users, or disappear entirely. New, confusing platforms pop up to fill the gap. Even the old stalwarts go through massive changes over the course of a year (installed the new Snapchat update yet?). Social media …
Partnership and Collaboration are two of our core values at Upswept Creative. We bring this collaborative spirit to all of our projects, not only putting our individual skills and expertise to work as a team for our clients, but also nurturing partnership with our clients. Getting to know you and your business over the course …
When we talk website design with potential clients, one thing we hear pretty regularly is, “I have no idea what this kind of thing costs.” It’s not just about shopping around between different providers, either–there are a lot of factors that can affect your total investment. If you want to get a better sense of …
Social media marketing is unlike any other type of marketing. Facebook, LinkedIn, and all the various platforms provide unique opportunities to build an audience organically, made up of people that are just as psyched about your product/brand/business as you are. These platforms are highly personal. It’s prudent to keep in mind that your posts will …
Team Upswept Loves Local Businesses If you follow us on social media, then you probably already know that we love partnering with and supporting other local businesses. We feel so grateful to work in this diverse community of Portland creatives, and we hold a deeply-rooted belief that if the service or the product doesn’t already …
Josselyn Haldeman is Upswept Creative’s in-house Social Media Maven, an expert in taking advantage of the internet’s social spaces, using them to increase brand awareness, drive traffic to stores and websites, and share an organization’s stories to connect with the internet on a personal level. What do you enjoy about working in social media? J: …
Making your website findable is one of the most difficult tasks in creative branding online. To be findable, your website needs to be search engine friendly. This is accomplished with a number of techniques under the banner of SEO, or Search Engine Optimization. If you’re not familiar yet, take a look at my previous post …
With website builders like Wix, Squarespace, and others coming into their own, it’s becoming easier to put a website online. And, that makes it harder for the average person to tell the difference between what you get from a website builder, and what you get when you hire a website professional. After all, why would …
A letter without a message is just a blank piece of paper in a fancy envelope. (And who wants to look at that?) How Design Communicates When we build websites, draw logos, and make marketing assets, we’re using our (awesome) creative powers to help our clients share their message. We use colors, shapes, letterforms, photo …
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