Creativity can be a boon in difficult times. Self-expression is an essential part of being human. Finding an outlet is especially important when the world around us seems intent to silence individuality. The image of the Artist mining their pain for the page or canvas is a popular one, but it’s important to remember that painting and poetry aren’t the only avenues for creativity. Many of us make inspired decisions in the course of day to day life, especially if you run your own business. Here at Upswept Creative, we help people express their true selves through their business ventures with innovative branding solutions, especially in website design.
Your website isn’t just a digital storefront, it is a visceral experience you impart to every visitor. Your web site is often the deciding factor if they become a paying customer or not. Taking a fresh look at your website design and incorporating new elements can feel liberating.
If you don’t have a website yet, planning is essential. Assembling a good plan and following through feels powerful and gives you momentum that can carry over into other aspects of your business.
Make Your Website Awesome
Not sure where to begin? Start by asking yourself these questions to nail down some basic elements of design for an awesome web experience:
What is the goal of your website?
Is it to make sales? Have visitors sign up to your newsletter? Ask questions about your products or services? Try to be as specific as possible. Your goals shape the whole experience of visiting your website, and what a visitor sees first. Is it a mind-blowing splash graphic that sets the mood for viewing your art? Or would a horizontal-scrolling bar showing off featured store items be more appropriate for your goal?
How did visitors come to your site in the first place?
The answer to this might require combing through your analytics, but it can still be an important step in the planning process in the meantime. If you use your social media to promote click throughs to your website, you’ll want to have the relevant content front and center.
What kind of image content do you need?
Product photos, team member profiles, or the perfect website background are all major elements in a cohesive web design plan. Make a list of all the types of images you think you’ll need to show off the best of your business to the world.
Don’t you feel better after newly considering those aspects of your website? Now is the time to follow through. Upswept Creative offers free consultations to folks just like you – people who have put serious thought into their business and are ready to take the next step in accomplishing their overall branding goals.
We want you to know that no matter what message you’re getting from society at large, the team here at Upswept Creative knows that your individuality matters, and so does your right to creatively express yourself. Let’s hit your creative goals together!
