With website builders like Wix, Squarespace, and others coming into their own, it’s becoming easier to put a website online. And, that makes it harder for the average person to tell the difference between what you get from a website builder, and what you get when you hire a website professional. After all, why would […]

Content is Queen: A Case for Content-First Design
A letter without a message is just a blank piece of paper in a fancy envelope. (And who wants to look at that?) How Design Communicates When we build websites, draw logos, and make marketing assets, we’re using our (awesome) creative powers to help our clients share their message. We use colors, shapes, letterforms, photo […]
Put the “Pro” in Creative Professional
At the beginning of August we introduced Janet Price, a Portland makeup artist we love. Janet had so much great advice for achieving professional success that we thought it deserved more than one blog post! Process and technique can sometimes be hard to communicate to the average person, when you work in a creative field. […]
Portland Business Spotlight: Janet Price, Makeup Artist
Janet Price is a Portland-based professional makeup artist with over 13 years experience in film and television, as well as print, stage, and theatre makeup design. Janet Price grew up in Los Angeles during the reign of Mouseketeers and The Gong Show. As a kid, she felt surrounded by the entertainment industry — it was normal […]

Analytics in Social Media Marketing
We’ve talked about how setting goals and tracking them is super important in planning an effective social media marketing strategy. But how do you go about that? With analytics, of course! Analytics is simply gathering data and thinking critically about what that data means in context. By using analytics wisely, you can determine whether or […]

Elements of Good Logo Design
Logo design has come under a ton of scrutiny, thanks to increasing numbers of people using social media. Now, basically any well-known company who dares to update their brand assets open themselves to critique from the internet at large. (even I had some choice words about a big-name logo redesign, several years ago!) Patreon’s recent […]

Local Business Spotlight: Tori Tissell
Tori Tissell, founding owner of Storiarts, maker of literary soft goods, has the kind of internet success story that entrepreneurial dreams are made of. It started with a personal project. For holiday gifts in 2011, Tori created her first run of book scarves — an excerpt from Pride and Prejudice silkscreened onto a square of […]

Social Media Management 102
A few weeks ago, we talked about some basics of social media marketing. In that post, I went over how to set goals, decide which platforms to use, and urged you to stick to the plan. Now I’d like to get into another aspect of social media marketing that’s just as important… what the heck […]
Meet Sarah Giffrow, our fearless Creative Director and Benevolent Overlord!
Sarah steers the ship at Upswept Creative, deftly serving up smart branding solutions and building beautiful, usable websites that make sense and look awesome. Sarah created her first webpage more than two decades ago, when she taught herself HTML to stave off boredom over a summer in high school. In college, she ditched her journalism […]

DWP: Good Design Solves Problems
On April 28th, Upswept Creative hosted a panel discussion at HQ as part of Design Week Portland. What started as a fun idea tossed to the group in one of our team meetings very quickly evolved into a fully realized, (and totally booked!) event. Creative Director and Benevolent Overlord Sarah had been thinking a lot […]