If your website is hard to navigate for people with disabilities, you’re leaving out a potentially huge part of your audience. […]
Jul
29
2022
Jun
03
2022
5 Must-Have Tools for Social Media Management
Content creation is time-consuming enough without adding all of the logistics of social media management into the mix. Taking photos, shooting videos, posting, and planning can be an endless task. Then you have to figure out what to post and when. And then you still have to pay attention to how everything is working (or […]
Apr
26
2022
Why you (yes, you) should raise your rates
You weren’t born knowing how to set prices for your small business, or when to raise your rates. You may not have any idea what a fair price is if you’re new to your industry! Even if you have past experience, your former boss probably didn’t clue you in on the gap between your hourly […]
Mar
23
2022
No Business As Usual: Work in an Unsettled World
To say we’re living in interesting times is quite the understatement. It seems each day brings news of a new injustice, signs of economic instability, and public health challenges. If you run your own business, you may find yourself questioning much of what you’re doing these days. Should you be more vocal about current events? […]
Jan
11
2022
Can I build my own business website?
At one point or another, I think just about every small business owner who’s found themselves a bit strapped for resources has asked themselves: “can I build my own business website? Even just something basic to prove that my business exists?” I’ll freely admit that I’m biased when I tell you that, well, I don’t […]
Dec
22
2021
In With The New: Business Trends for 2022 and Beyond
As this year comes to a close, you’re likely to be inundated with a flurry of articles and think-pieces on business trends to consider. While we definitely see value in understanding social media updates and marketing trends in general, we want to draw your attention to more significant shifts in how we’ll do business, in […]
Nov
30
2021
Ethical Marketing Practices are Coming for Your Ads–And That’s a Good Thing
Ethical marketing. Does that even exist? When you think of marketing or sales, does your mind automatically go to some sleazy used-car salesman trope? I can’t blame you if it does. Historically, advertising hasn’t exactly been a beacon of truth. Traveling medicine shows in the late 1800s and early 1900s advertised products with truly bizarre […]
Jul
12
2021
What Does a Project Manager Do?
You know that a website or social media project needs skilled hands and heads to get the job done, but don’t forget the supporting shoulder that helps everyone reach the finish line! That would be the project manager, whose job it is to translate between client and creator, manage meetings, and make sure all the […]
Mar
04
2021
Plugins in WordPress web design: how much is too much?
Whether you have a small startup or a thriving company with a long history, WordPress is a great choice for web design. It can be daunting to dig into if you’re not a website pro, though, and there are a lot of different paths to the same end result—even if not every path is necessarily […]
Jan
21
2021
Doing The Work as an Anti-Racist Small Business
Last summer might feel like it happened 100 years ago, but it was a period in history that we won’t soon forget. Systemic racism came to the forefront of so many issues we faced in 2020, and folks all over the U.S. felt moved to do something about it. A lot of people and businesses […]
