Get our Simplify + Sell Website Planner: Get Instant Access »

Blog

Several different mail boxes lined up next to each other.
Dec 06 2022

Does Email Marketing Work?

Social media has taken over our marketing strategies.  Every new platform promises that this is the only way you’ll connect with potential customers. This is the only way you’ll build an audience. This is the only way you’ll grow your business. But is it really?  Short answer—absolutely not. While social media is a great way […]

Read More…

a pair of hands holding fabric swatches they are choosing from
Oct 26 2022

Are the Testimonials on Your Website Costing You New Clients?

Every service-based small business loves a good testimonial. When you get good feedback from folks who love your work for all the right reasons, of course you want to paste those testimonials on your website for everyone to see! So what’s the catch? Even if it makes you feel warm and fuzzy, not every testimonial […]

Read More…

Three people gathered at a wooden table, each with their own laptops. All three are smiling.
Sep 27 2022

Collaboration By Design: Tips for Better Creative Teamwork

There comes a time in every small business owner’s life where she realizes she’d rather focus on delivering her offering, instead of stressing out about marketing and promotion. When that time comes, you have options! Folks like our fine team here at Upswept are happy to chat with you about making your online presence shine. […]

Read More…

Colorful tools and office supplies laid out on a black background.
Jun 03 2022

5 Must-Have Tools for Social Media Management

Content creation is time-consuming enough without adding all of the logistics of social media management into the mix. Taking photos, shooting videos, posting, and planning can be an endless task. Then you have to figure out what to post and when. And then you still have to pay attention to how everything is working (or […]

Read More…

Multiracial group of protesters walks over a bridge. In image center, one protester holds up a white sign with SILENCE IS VIOLENCE in black letters.
Mar 23 2022

No Business As Usual: Work in an Unsettled World

To say we’re living in interesting times is quite the understatement. It seems each day brings news of a new injustice, signs of economic instability, and public health challenges. If you run your own business, you may find yourself questioning much of what you’re doing these days. Should you be more vocal about current events? […]

Read More…

Feb 19 2022

What Does a Social Media Manager Do?

“I say who, I say when, I say how much.” —Vivian Ward, Pretty Woman Whether we like it or not, social media is an important part of modern marketing strategy.  To be as visible as possible you need a strong, consistent, focused social media presence with engaging content and strategic messaging. You’ll have to regularly […]

Read More…